What elements can be designed for Mid Autumn Festival mooncake packaging

Zhonghui Design (professional packaging design company) answer:

Recommended moon cake packaging design layout.

Typography 1: The main body is in charge.

This is a more commonly used and practical packaging design for designers, taking the product or the graphics that can reflect the product elements as the main body and placing it in the center of the entire product packaging vision, so that it can produce a strong visual impact and win the attention of consumers!

Typography 2: color block demarcation.

The packaging uses large color blocks to divide the picture into several parts, one part of the color block is used as the main visual color of the product packaging, and the rest of the small color blocks are filled with product information, or design elements are added for decoration.

Typography 3: Enveloping.

Typesetting 4: Partial.

A single packaging screen only shows a part of the main graphic, and the single combination is a new graphic, which makes people have a lot of imagination.

Typography five: There is no graphic on the text-only packaging, mainly for the brand's name, logo, selling point, product information and other text typesetting, the design is concise and clear, which is a test of the designer's typography skills.

Paper-cutting is a symbol of Chinese prayer and blessing. It is a cultural history of living life that has been dictated by countless generations of working people for thousands of years. Under the surface of the naïve art form, paper-cutting vividly reveals people's enthusiasm for life and life, and the lightness of its material and the weight of the content it carries are incomparable to any other art form.

2) Lanterns.

The fifteenth day of the eighth month of the lunar calendar, the Mid-Autumn Festival. This is the most humane and poetic festival that people have always said. Some people say that every festive season is more than a family.

Mid-Autumn Festival, of course, this miss will be deeper, during the Mid-Autumn Festival, people hang red lanterns in the courtyard, and the red and fiery picture provides a lively atmosphere for the Mid-Autumn Festival. When a full moon rises in the east, people will put out moon cakes, grapefruits, pomegranates, taro, walnuts, peanuts, west claws and other fruits in the courtyard and the building, while admiring the moon, while talking freely, until the moon is empty, and then share the food for the moon fruits, and they are happy.

3) Pattern.

Boxware - specializing in packaging design, printing proofing, packaging production. Generally speaking, the pattern of the packaging should be based on the brand trademark, fully display the characteristics of the brand trademark, so that consumers can immediately identify the products of a factory from the trademark and the overall packaging pattern, especially the brand-name products and brand-name stores, and the eye-catching trademark on the packaging can immediately play a role in attracting consumers.

Moon cake is not just an ordinary food, it carries the cultural heritage of thousands of years in China and inherits the cultural history of China for thousands of years. This requires the packaging design of moon cakes to be combined with modern culture to reflect China's traditional culture, when it comes to the performance of traditional culture, it is inseparable from the embodiment of China's quiet Wang Bureau cultural elements. The elements of moon cake packaging design reflecting the traditional cultural enlightenment can be considered from three aspects:

One is the text, the second is the color, and the third is the pattern.

The design of moon cake packaging should be mainly graphic.

Packaging Design Key Points:

1. Set target consumer groups;

2. No fiber brand positioning;

3. Research competitors;

4. Set the style of the product.

How can the design of moon cake box packaging Wang Chalu impress consumers?

First of all, a market research should be done before designing, and secondly, the design should have connotation and reasonable color matching. The production should be more spiritual. The task occupies a pit.

Every product needs packaging, packaging in the commodity competition is more and more important, packaging is not only to protect the goods, but also to reflect the national culture, the following is a brief introduction to the moon cake box packaging design style of several methods.

Clause. 1. Functional diversification design method.

The general moon cake box is thrown away after the moon cake is eaten, if you design a multi-functional packaging box, the packaging is exquisite, after the moon cake is eaten, the packaging box can also hold candy melon seeds or something. It can also be designed in the shape of a toy, after the moon cake is eaten, the moon cake box can be used as a child's toy, so that it can attract the attention of housewives or children, which is a good choice.

Clause. Second, the packaging reflects the elements of Chinese style.

The design style of the moon cake box packaging family should reflect the national culture, which can improve the grade of the moon cake. For example, if you add a pattern to the top of the box, the peony flower is the national flower, and if you can add the national flower, it will be good. You can also add ancient costume patterns in film and television Qi Chun's works to the packaging box, giving people an antique Zhaozixing style.

You can also add other patterns, which are all good.

Clause. 3. Refer to the law of things.

When a single mooncake is individually wrapped, the model can choose a symbolic shape and add other characteristics to the design.

Clause. Fourth, absorb the advantages of the design method.

There are many packaging materials for moon cakes, such as iron, wood, plastic, etc., and there are many varieties of materials, and the characteristics of various materials are different. The design of the carton is combined with the advantages of iron sheet, and the packaging designed gives people a very high-end feeling. Perhaps a more environmentally friendly and high-end material will be developed in the future, which will be more in line with the needs of moon cake packaging materials.

The packaging design style of moon cake boxes should also continue to adapt to the packaging requirements of moon cakes, and constantly improve in order to meet the needs of manufacturers and consumers, and the product development of moon cake boxes can develop more perfectly.

Steps. First, the multi-functional design method of the moon cake iron box ordinary moon cake iron box after the moon cake is directly abandoned because there is not much use, in the full guarantee of the moon cake packaging performance at the same time, the design of the multi-functional moon cake iron box, is to expand the moon cake iron box market is a key way.

Second, the transplantation design of the moon cake iron box moon cake packaging materials are varied, such as cartons, wooden boxes, plastic boxes, etc., all kinds of materials have their own modeling characteristics, as a high-end gift iron box packaging, absorb the strengths of the public, combined with the printing and processing characteristics of the iron sheet to improve, enrich and develop the structure of the iron box, is a practical method. In the past, the shape of the tin box was transitioned with rounded corners, while the carton generally used a folding right angle.

Third, the imitation design method of the moon cake iron box is mainly used for the independent packaging of a single moon cake, the selection of some symbolic shapes as a model, and then combined with the printing and processing characteristics of the iron sheet for shape design, the sail method is widely used, can design a lot of can type, deeply loved by consumers.

Fourth, the combined molding design method of the moon cake iron box The combined molding design method mainly includes the shape combination method and the function combination method. It can also be divided into plane combination method and vertical combination method.