The most common reasons for losing customers, the top eight reasons for losing customers

1. The loss of customers caused by the turnover of the company's personnel This is one of the important reasons for the loss of customers today, especially the resignation of the company's senior marketing management personnel, which can easily lead to the loss of the corresponding customer base. Because of the characteristics of their profession, today, marketers are the largest and most unstable "mobile army" of every company, and if they are not properly controlled, behind their churn is often accompanied by a large loss of customers. The reason for this is because these marketers have their own channels on their hands and are the biggest personal strengths and resources that competitor companies see.

2. Competitors take away customers in any industry, customers are limited after all, especially excellent customers, which are rare, 20% of high-quality customers can bring 80% of sales performance to an enterprise, which is a constant law. Therefore, excellent customers will naturally become the object of competition among major manufacturers.

3. Market fluctuations lead to the loss of customers, and any enterprise will suffer from the loss of customers in the development of the company, and the fluctuation period of the enterprise is often the high-frequency segment of customer loss. In fact, in the contemporary market, the vast majority of businessmen who put profit first will be the grass on the wall.

Where there is money to be made, it will fall to that side. This is also a common trait of human beings, the purpose of business is to make money.

4. The negligence of the details makes the customer leave the customer and the manufacturer is tied together, but the emotion is also a very important link, and the negligence of some details often leads to the loss of customers. One problem that enterprises ignore is that consumers are "gods", but they forget the principle that dealers are the parents of enterprises.

5. The problem of integrity makes customers lose the most worrying about cooperating with enterprises without integrity. Once there is a question of integrity, customers often choose to leave.

6. The store is a common phenomenon in marketing, and the harsh market policies of some famous manufacturers often make some small and medium-sized customers overwhelmed and leave. Or the heart is in Cao Ying, the heart is in Han, and there is a certain resistance to promote the product. When the right time comes, they will throw their hands away.

7. The imbalance of enterprise management, so that small and medium-sized customers leave the marketing people know the law, many enterprises have set up a large customer management center, and take a blind attitude to small customers. Advertising policies are also tilted towards large customers, which makes many small customers leave due to psychological imbalance.

8. Natural lossThe loss of some customers belongs to natural loss, the company's management is not standardized, there is a lack of communication with customers for a long time, or customers change careers. The key is the marketing of the business.

One is the service attitude, the other is the goods, the other is the quality of the goods, the integrity of the merchants, etc.

Hello dear, the most common reasons for the loss of customers, the loss of customers in blindness, usually mainly appears in the following situations: 1. Rudeness, indifference or lack of preparation in advance, such as forgetting or ignoring the needs of customers, and not preparing enough information before visiting customers. 2. I don't know who is in charge, but I keep telling customers that I want to report to my superiors, which will lose my value and trust in the minds of customers.

3. I don't know what to do, waste the time of Gu Mo's mountain customers, always remember that the opportunity to communicate with customers is very precious, cherish every minute of the opportunity to talk, and improve sales efficiency. 4. Exaggerating the benefits or services of your product will bring a sense of distrust to customers, and trust is the basis of the sales process. 5. Conceal the precautions of the product, save money or new products that have appeared in advance, know the details of the product is the customer's right, and always respect the customer's rights.

6. Try your best to squeeze every penny from each transaction, there is no integrity at all, and good sales will "put a long line to catch a big fish". 7. Frequent changes in transaction methods will make customers disgusted and question your company's brand value, which is very detrimental to the establishment of long-term sales relationships. 8. After the transaction, do not call the customer to confirm that everything is fine, 99% of the efforts will be wasted because of this 1% negligence.

Eight reasons for the loss of customers, some customers are natural loss and we have to find the reasons for the loss, the first point: there is no timely change of customers, the management of the sales department is not standardized, which leads to a lack of communication with customers, so if the enterprise is not able to maintain customers well, the performance of the loss of customers is also a normal phenomenon. After we discover customers, we have to follow up with customers as soon as possible instead of leaving them there, the second point:

Advantages and preferential one-time finishing, first of all, in the process of negotiation with customers, we first explain to customers the advantages of goods or cooperation models, but we can not say our advantages and advantages at the same time, so that we do not support the customer's trust in the product, will make the customer feel that our goods are unreliable, such a good product has such a big discount, and we want to give a discount when the customer considers this product, the third point: do not understand the customer's deep digging needs, We often make the mistake of considering the needs of customers from their own perspective, we will think that the best to customers rather than digging deep into the needs of customers, we want to explore the needs of customers and then meet the needs of customers in our compliance with the company's principles, the fourth point: Buddhism sales do not understand the order, the customer is our God instead of waiting for the customer to come to me and we have to take the initiative to contact the customer, do not know how to take the initiative to mix into the customer's circle to explore the needs of the customer circle, the fifth point:

I don't know how to create and activate the circle of friends: many people will not use the circle of friends to publish the content of our products, so how do we activate the circle of friends, first of all, we have to understand the current needs of customers, and then we release content that can help customers solve problems.

The sixth point: cannibalization and reciprocity do not know how to use, most salespeople will meet the needs of customers at once, so it will lead to the loss of follow-up customers, and there is no point of view from the customer's point of view, not to achieve a point of reciprocity, first of all, we have to meet the customer little by little, and then devour the customer to achieve long-term cooperation, to consider the problem from the customer's point of view, you help the customer to bring benefits, the customer will give you back benefits, so as to achieve a win-win cooperation.

The seventh point: there is no altruistic thinking to solve the problem: often when dealing with the problem, it is a problem to deal with the surface, there is no return to the essence of the problem, when dealing with the problem, we have to return to the essence of the problem, the problem is in the **, what kind of problem category does the problem belong to, why does this problem exist, and then find the problem solution, the eighth point:

Don't run your own Civic precision group: When you run your own precision group, you run your own precision group intermittently, and there is no good content to support, and we have to give ourselves the Civic precision group regularly, so that customers will think of us at this point in time, and we must look for better content and update this content regularly. This will make the customer have memory points.

<> "The Fatal Factor of Losing a Customer.

1. There is no altruistic thinking, learn to empathize, solve customer problems, and tap customer needs, instead of talking non-stop all the time. Don't think that your product is the best in the world, the important thing is not the product, but you have to let your customer know that you can help him solve any problem he encounters.

2. Without timely follow-up with customers, anyone's desire to buy is actually a short-term impulse, once this impulse is over, in fact, everyone calms down afterwards and may not be able to hide the purchase. So be sure to track good customers in a limited time to reduce churn rates.

3. Buddhist sales do not force orders, and do not make customers feel disgusted by forcing orders, but also do not follow the rhythm of customers. You can give a hint to the customer, for example: give me the address, and I will arrange the delivery for you.

Give him a psychological hint that he will definitely buy, in fact, he is giving himself this hint.

4. Don't talk about the features and discounts, learn to throw an olive branch and leave suspense, don't say you can't do it, this is something that needs to be practiced, let yourself have this awareness first. Exposing everything too early is unattractive in the later stages.

5. Without digging deep into customer needs, learn to find topics to guide customers, and find his concerns and pain points, this is not a routine, but a way to know oneself and the other to win a hundred battles. Only by digging out the demand can we solve the fundamental problem, and the transaction is to go with the flow.

6. Don't know how to shape personal influence, many people just sell products for the sake of selling products, which is just the lowest level of sales. The real sales connoisseur must be the first to sell himself, and the product itself does not have any stickiness. Today he came for the product, and he will go because of other products.

Be sure to create a personal IP and let customers come for you.

7. Lock in accurate customers, some customers are not the reason for demand and altruism at all, but because they have no money to buy, and the only solution to this problem is to lock the accurate customers as much as possible.

8. I don't know how to create and activate the circle of friends, there is no physical store for micro-business, the circle of friends is the storefront, if you don't know how to build a circle of friends. It makes no difference to follow up to a very poor and chaotic physical store, you must build your own circle of friends, and activate your customers by creating a distinctive circle of friends.