Why can t I see childhood ice cream in street convenience stores? Why is it so hard to find affordab

The price of ice cream** is associated with higher costs. With the improvement of living standards, consumers not only need to eat safely, but also need to eat healthily, and improving raw materials and simplifying the ingredient list have become the development trend of the ice cream industry. According to some reports, from 2008 to 2020, the cost of raw materials such as milk and fresh cream required for the production and manufacture of ice cream increased by about 80%.

In addition to the production end, the cost of ice cream in processing, packaging, warehousing and logistics, cold chain transportation, labor and other links is still quietly increasing, which promotes the rise of ice cream.

Nowadays, the shape of ice cream is no longer limited to the traditional square sticks; The taste has also expanded from the mainstream salty and fresh to the salty and curious tastes that appear interesting; The concept of less sugar, less fat, and lower calorie caters to the psychological needs of consumers for "healthy snacks"; Dietary cellulose, compound probiotics and other multi-functional raw materials are extending from popular food companies to the field of ice cream; Clean label and plastic packaging also complete the increase in brand added value.

The independent innovation in this subdivision relies more on the original taste of food and hone the processing technology, so as to promote the development of the entire industry in the direction of quality and branding, and new ice cream products are becoming more and more expensive. In fact, consumers' collective nostalgia for childhood ice products such as pudding, mochi, and ice factories just reflects the market's demand for low-priced cold food. And many traditional ice cream companies have not subsided, and are still releasing many new products that taste good and are close to the people.

However, it is undeniable that in the new retail era, the original business pattern and marketing model have been broken, and low-priced ice cream manufacturers are facing high cost and low return work pressure. The years are not easy to go backwards! The flavors you liked when you were a child, with the progress of the times, with the increase of various costs, in this era to sell, these manufacturers who used to make cold food are worried that they can't sell it, because you like to eat, it does not mean that the new generation likes to eat!

We all know that when you were a child, your favorite cold food was not unsold, but there were more and more products to choose from, and the focus was not on carbonated drinks. In addition, there are relatively few people who buy it.

Because it is too cheap, there is no profit at all, it is not as profitable as selling those expensive ice creams, and the capacity of the refrigerator is also limited, so the merchants are gradually not on cheap ice cream.

Mainly because the market for these ice creams is not particularly good now, and the sales are not particularly high, so it is difficult to find.

The main reason why the reproductive system convenience store does not see the ice cream of the same year is that the production of these ice creams is very low-key, and because of the influence of society, these ice cream factories have gradually dilapidated, and the main reason why cheap ice cream cannot be found is that it is affected by today's society, which will lead to this situation.

Nowadays, the cost of ingredients such as ice cream and ice cream has increased, resulting in higher costs for manufacturers, higher pricing for ice cream, and convenience stores can only increase the selling price.

Prices should get higher and higher in the future.

It should be that the cost of cream is getting higher and higher.

You can't see childhood ice cream in street convenience stores because you can't make money.

1. Xiaoice block: When I was in elementary school before, I didn't have much pocket money.

But the mouth is relatively hungry, and Jing Oak often wants to eat snacks, so in the summer, I especially like to go to the store near the school to buy a small Xiaoice cube to relieve my hunger. When you take it out of the freezer, the whole thing is hard, you have to tear a corner and wait for it to melt before eating, at first it tastes very sweet, and then it is light and tasteless, like drinking water.

2. Three-color cup liquid late ice cream, three-color cup ice cream was particularly popular in the 90s, strawberry, chocolate, milk, these three flavors of ice cream, packed in the same box, to meet the children's desire to eat three flavors at a time. And these three flavors are evenly distributed side by side, and do not cross flavors with each other, with a small wooden spoon slowly digging and eating, a box of ice cream can be eaten for a long time.

3. Seven dwarfs, and these seven dwarfs, just look at the name, a pack of ice cream has 7 flavors, and the packaging is colorful and beautiful, and it still has a variety of flavors, which can satisfy the child's desire to taste different flavors at one time. I remember when I used to get out of school, I took my pocket money of five cents and trotted all the way to the commissary.

For the question, mine is:The one-dollar ice cream at the convenience store has not completely disappeared。There are four reasons why ice cream is more expensive:Cost issues, brand issues, capital issues, mentality issues

At present, in the major convenience stores, the one-yuan ice cream seems to be a thing of the past, but the one-yuan ice cream has not completely disappeared, because you can find the source of convenience stores: wholesale stores. In the ice cream wholesale store, the one-dollar ice cream also occupies a very large position, if the ice cream wholesale store is not far from you, then you can also choose from a large number of one-dollar ice cream.

So what are the reasons why ice cream has become more expensive::

First, the cost problem, since the outbreak of the epidemic, global prices have been fluctuating and generally showing an upward trend, and when we look at the main raw materials of ice cream, milk and sugar, we will find that the cost of these two main raw materials has increased between 2019 and 2022. Other main reasons for the increase in costs are also due to the fact that since the epidemic, the transportation has been poor, the chain has been shortage, and the production of a series of additional intermediate items caused by the epidemic, the ** of an ice cream may have already exceeded one yuan. But five yuan of ice cream is expensive, and ten or twenty yuan of ice cream is definitely not a problem with ice cream.

Second, the brand problem, the best of all items, are closely related to this brand. All kinds of famous bags and watches, many luxury goods sell the brand rather than the value of the product, the same is true for ice cream, the cost of five yuan Häagen-Dazs can be sold for 60 yuan, and many emerging ice creams are under a brand, attracting more and more consumers to come to "check in".

Third, the capital problem, then as mentioned earlier, the brand problem is a trick for capitalists to work hard to promote the brand value, attract the attention of consumers, and enjoy huge profit dividends, which is the method that ice cream companies think of in order to earn high profits, and this method also makes the best only rise and not fall. Another aspect is the profit of the convenience store, when the profit of the convenience store is very small, and the retail price of the first ice cream is announced at the same time, the profit of the convenience store can be increased, with a profit of two yuan and three yuan, who will sell ice cream for less than one yuan.

Fourth, the problem of mentality, there are currently a group of consumers who have undergone some subtle changes in their mentality, such as cheap is poor quality, expensive and delicious, and high-quality, and when the ** rises, eating an ice cream of dozens of yuan has become a circle of friends and other social ** materials, that is, "Internet celebrity ice cream", and domestic capitalists found that when a small group of people are very advocating foreign high-end ice cream brands, why not use the ideas of this group of people to build domestic high-end brands.

This summer, have you met the "Ice Cream Assassin" in front of the screen? What to eat is your own choiceAs long as you feel the happiness brought by the cold ice cream in the hot summer, perhaps, the value of this ice cream has been achieved

Of course, the one-dollar ice cream in convenience stores has not disappeared, but it is becoming less and less common in today's society. The old popsicles, small puddings, etc., are now no longer found in many stores, and instead there are all kinds of Internet celebrity ice cream. Although there are fewer and fewer one-yuan ice cream, there are still a lot of three- or four-dollar ice-cream, and I personally like to eat three-dollar four-circle ice-cream.

For those "sky-high" ice creams, there is a very interesting name on the Internet - ".Ice cream assassin”。What it means is that without your knowledge, you take the sky-high ice cream to the checkout, only to find that its ** makes you can't believe it, but you are embarrassed to put it back, so you can only buy it hard, so you can get the name "Ice Cream Assassin", and secretly stab your wallet. What eighteen yuan of Zhong xx, and well-known liquor industry also come to make ice cream, priced at dozens or even hundreds.

We can't understand this, but we also have to accept this social reality.

With the **** of various raw materials, The **** of ice cream is also normal, and people won't mind fluctuating a few dollars, but the birth of sky-high ice cream caught people off guard.

The birth of sky-high ice cream, in factIt's just a gimmick, a kind of hype, with the prefix of an Internet celebrityIt will multiply many times, and people will try to buy it for the sake of such a reputation, but for those who are not in the know, they are not prepared.

Everyone likes to eat ice cream in summer, and everyone loves cheap ice cream, but the emergence of expensive ice cream is a good thing or a bad thing, we can't judge it yet, it can only beBe careful when you buyOne point, don't meet the "Ice Cream Assassin".

Because there are more and more gimmicks, isn't the essence of ice cream to beat the heat, and the old popsicles are also relished.

Recently, the entry of **ice cream has once again rushed to the hot search, because we can find that the ice cream in the convenience store is getting more and more expensive in our lives. Some of the brands that seem to have very ordinary packaging, and at the same time, we are not very familiar with the brand ice cream are actually very high, many people feel the same way about this, so why are the ice creams sold in these convenience stores more expensive? And who will pay for these ** ice creams?

First of all, it may be due to the fact that the more expensive ice cream is sold in these convenience stores, their profits may be greater, because the more expensive ice cream ** is higher, and the profits of each ice cream they sell are much higher than the profits of buying some cheap ice cream. So what we're seeing is that the ice cream in convenience stores is getting more and more expensive. <>

The second is that the cost of ice cream may be in the first place, some cheap ice cream has been very few, most of the ice cream is getting higher, especially there are a variety of new forms of brand of ice cream, convenience stores in order to allow customers to experience this experience, so they will also enter some of these relatively high ice cream. <>

In the end, these ** ice creams are naturally paid for by some people who have a relatively high level of consumption and pursue a level of consumption. In addition to these people who deliberately buy some ** brands of ice cream, it may be that the buyers of these ** ice cream are some consumers who do not know these brands**. For example, when we go to a convenience store, we may take a stick of ice cream in our hand, and the packaging of ice cream is extremely ordinary.

And some consumers don't know the brand of ice cream, so they take it and pay for it, and find that it is the best ice cream, and Wei Pi is embarrassed to return it, so they pay for this ** ice cream.

There are too many middlemen, and the cost of circulation is too great.

When you enter the ice cream, it is very expensive, and it will definitely be expensive when you sell it, and the ** of raw materials is also constantly **. These will affect the final price.

Living conditions are getting better and better, ice cream is getting more and more expensive and unpalatable, and it is the consumers themselves who have to pay for it.

The demand for ice cream market is very large, and now many young people are very fond of some strange ice cream, so it will become more and more expensive.

Because cheap ice cream does not make money, and Internet celebrity ice cream has a large profit margin, and it can attract consumers through high appearance, it will be expensive.

It may be that the cost of making ice cream is in the process of rising, so it will seem normal to **appear**.

In my opinion, on the one hand, I think that on the one hand, people's living standards have improved, so they will choose more expensive ice cream, but on the other hand, there are also merchants who want to make money from ice cream, and there is no shortage of such ideas.

When the weather is hot, I believe that many people like to eat some cold sweet drinks and so on, among which ice cream is undoubtedly the most popular one among the public. In the past, when I was a child, everyone liked to buy a popsicle of 1 cent and 2 cents from some mobile ice cream vendors, and even some ice cream could only be sold for 5 cents to 1 yuan at that time, but with the development of the times, have you noticed that ice cream is getting more and more expensive?

It is undeniable that the popsicles sold in some snack supermarket stores are not only less, but also several times higher than in the past, and some people even feel that for some unknown ice cream brands that are not usually very fond of eating, if you do not ask the owner in advance, it is very likely that you will accidentally take an ice cream of more than 10 yuan, but for the sake of face, many people can only accept it with tears, and I believe that they will not dare to be so vague and impulsive next time.

Nowadays, there are indeed factors that increase the cost of the production of many goods, such as the cost of raw materials, the cost of employees, and so on. However, what has contributed to the rise in the price of ice cream is undoubtedly that many of today's ice creams are becoming more and more popular, and some unconventional materials are used to grease and powder the ice cream, such as exquisite packaging, unique shapes, etc., which will add a lot of points to the ice cream, which also makes consumers feel that its price increase seems to be reasonable.

After all, with the continuous improvement of people's living standards, so that the enjoyment of the level of material consumption has improved, coupled with the continuous promotion of the commercialization of commodities in the current Internet era, you have indeed made the commercialization of commodities appear to be involuted, just like the ice cream has been quite outrageous, as for everyone in the pursuit of material enjoyment of freshness, but also often sigh, in this era of universal material in the era of the whole people, the growth of the wage level of the general public is still more stable, Coupled with the recession of the socio-economic environment, everyone's consumption is becoming less and less free.