Why is ice cream becoming less and less popular now?

When I was a kid, I loved to eat ice cream in the summer. When you get hungry, you go to the store to buy ice cream, which is about one or two yuan, which is not very expensive. But when I grew up, I found that ice cream became more expensive, less and less common, ** very cheap ice cream was almost extinct, and the number of times I ate ice cream gradually decreased.

With the development of the times, citizens no longer eat ice cream and say that it is only delicious. Nowadays, citizens are really picky, and ice cream should not only be delicious, but also good-looking. Like Zhong Xuegao, known as "Hermes of the ice cream world".

The most expensive one is only 66 yuan, although it is very expensive, but it still can't stop consumers' desire to buy, and they have punched in and taken pictures to show off. The ice cream has a variety of appearances and shapes, which is favored by young people and promotes the Internet celebrity effect.

As the market supervision bureau becomes more and more strict on food, ice cream manufacturers need to buy raw materials from the wholesale market, and through processing, they also need to increase the cost of cold chain transportation. In order to meet the corresponding standards of the market and improve the quality of ice cream, we can make ice cream that can be sold and make profitsMoistening. The raw material can determine the ice cream.

The earliest ingredients for making ice cream were water, eggs, etc., but now there are a variety of ingredients, such as milk, vanilla, and chocolate.

As people's living standards are getting higher and higher, wages have risen. The manufacturers who produce ice cream and the employees they employ have increased labor costs, and the ** of ice cream ** will naturally **. Behind the era of ice cream making is the dedication of employees.

How hard it is for them to produce exquisite ice cream.

Ice cream is sold in the peak season in summer, and delicious ice cream is easy to sell, but many customers want to eat it, and the demand will increase. In order to meet the needs of customers, merchants deliberately asked employees to produce ice cream overnight, and then transport it to the mall to sell it, and the cost suddenly increased in the process to attract more consumers.

<> the cheap ** ice cream is estimated to not come back, but it is worth recalling, it is difficult to realize the freedom of ice cream. Now people look at the ** of ice cream and are discouraged. It's a pity that civilians really can't afford to eat.

In fact, delicious and inexpensive ice cream is the best, which can satisfy cravings and let summer get a cool fun!

Eating ice cream this summer is destined to cool down, and the high ** will hurt so much that the heart is cold. So what is it that makes us feel that ice cream freedom is about to become the new kind of wealth freedom?

1. "Civilianization" does not make money

Objectively speaking,In the past ten years, China's economy has developed rapidly, and prices have been the highest. Whether it is raw materials, labor, craftsmanship, transportation, sales or store rental costs, the cost of making ice cream has increased. If it is still sold for five cents or two pieces of land as before, the merchants generally can't make money, so who will do a loss-making business?

In addition, the attraction of ice cream to consumers lies in deliciousness, quenching heat and thirst, and in the previous era of material scarcity, there were not too many consumer goods that could replace ice creamBut now that milk tea, coffee and other cold drinks are frequent, the competitiveness of ice cream has declined. Merchants will change their marketing strategies and enter the high-end market.

Second, small profits do not sell much

Small profits are not necessarily more sales, but more sales must be a prerequisite for small profits. In fact, ice cream is not as profitable as imaginedBecause ice cream is a low-frequency consumer product, the attributes of the season determine its low-frequency consumption characteristics. Ice cream in my country except for the Northeast I know is in the summer**, and the sales time is only about 4 or 5 months, which affects the sales of ice cream to a certain extent, so I want to make moneySmall profits will slowly turn into "big profits".

3. Changes in the nature of the store

It is not so much the change in the nature of stores as the disappearance of many street shops and the increasing number of convenience store chains. There are more and more chain convenience stores in many big cities and small counties, and they generally do not sell ice cream that is not cost-effective. Collectivized and corporatized convenience stores have seized the market share of a large number of self-employed retail grocery stores; Large supermarket chains have seized the market share of small local supermarkets; For ice cream manufacturers, signing contracts with convenience stores and supermarkets can give full play to the advantages of channels, and consumers of these two commercial entities are more likely to accept higher **.

4. Marketing

First of all, the phenomenon of making everyone feel that ice cream is "expensive" should be started by Zhong Xue's "Internet celebrity ice cream" with an average price of 15 yuan. Its unique shape, publicity using "the best quality raw materials" and online publicity have captured a lot of consumersMore and more Internet celebrity ice cream has appeared on the Internet, and this kind of Internet celebrity ice cream is under the banner of "expensive and high-end", so that many Internet young people are willing to pay for it. In fact, for several years, there were ice creams that were not popularized, such as Häagen-Dazs.

So why do people only feel the price of ice cream now?Most of the reasons should be the involution of marketing, and the ice cream ** is rising.

5. Summary

Wumao's ice cream is a lot of people's childhood memories, and we can also understand the ice cream ****, but it shouldn't be soaring. In fact, there are still a lot of people-friendly ice cream, you can search for words such as "Northeast Big Board" on the Internet, check it, and don't limit your eyes to Internet celebrity ice cream. Finally, I hope we can all look at the "sky-high" ice cream correctly, for various reasons we can't decide the ** of ice cream, but the decision to buy is in our own hands.

The hot summer is the peak season for ice cream, but this hottest industry is not calm.

My aunt opened a small shop, operating a community** and all kinds of popsicles, because of the epidemic, all walks of life are struggling, and her livelihood has also been impacted, because the peak season of eating ice cream has arrived, my aunt is full of confidence and ready to do a big job, but what I didn't expect is that **** discouraged some customers, and she was the only one in the whole community to wholesale popsicles, and now there are several people who share her share.

The business is not good to do, the customer is actually bitter and can't say, ice cream is getting more and more expensive now, it is really unaffordable, and I will drink ice water in the summer, haha!

According to ** reports, the most fundamental reason why ice cream is getting more and more expensive is the raw materials such as raw milk and whipping cream, which has led to the price of ice cream having to rise.

Personally, I don't think this is the only reason why ice cream is getting more and more expensive, I don't know if anyone has noticed that the current ice cream has also begun to go literary and artistic, and it will come at every turnCultural and creative ice cream, Wuhan's Yellow Crane Tower Ice Cream, Beijing's Temple of Heaven Ice Cream, obediently, the designer doesn't need to be paid!

Then again, you think that ice cream has become more expensive also due to people's innovation, I remember when I was a child, the popsicles I can remember are old popsicles, mung bean popsicles, red bean popsicles, small puddings, and at most taro cones, I believe that each city has its own old taste, maybe they all have one thing in common is single, we go to buy ice cream now,The old flavors of old popsicles and mung bean popsicles have not actually increased in price, and the price increases are all popsicles related to dairy products.

My father is an outdoor worker, he has to work under the scorching sun every day, his favorite is the most relieving the heat of the old popsicle, there is no one, if you eat often you will find that in fact, this popsicle has not increased much in the past 20 years, including a popsicle that I like to eat, in fact, the price has not increased compared with the previous two years.

Time has developed rapidly, twenty or thirty years have passed, and a single ice cream has become dazzling, in addition to the price of ice cream, I am afraid that some ice cream is expensive after it comes out, I once saw a durian ice cream is mainly made of durian pulp, you just think about it, a durian more than 100 you can open a blind box how many pieces of pulp? How many sticks can you make into ice cream? SoA lot of ice cream is not more expensive, but more expensive in itself.

The types of ice cream have become richer, and people's taste buds are becoming more and more picky, once I went to a convenience store to buy ice cream, because many people didn't know each other and chose one at random, the price was a little unbearable at the checkout, because my inherent thinking is that ice cream is not a necessity, and an ice cream should not exceed 10 yuan, but young people want to save face, I did not return the goods, but chose to pay, this incident tells me that eating ice cream should also be within my means, haha!

The interweaving of various factors, in addition to the real price increase, I am afraid that it is more of an illusion of people! For the sky-high price of ice cream to be rational, you can eat a fresh, but you have to do what you can, behind the vanity, it is always yourself who is hurt!

The most direct reason for the increase in the price of raw materials is the ice cream ****. The cost of raw materials such as milk and whipping cream will naturally rise with the tide. Many brands are also pursuing the upgrading of raw materials such as pure milk, natural cream, and cocoa butter, and the cost has also increased.

Not only have traditional ice-cream brands launched high-end lines, but also many new brands have aimed at the Internet celebrity attributes of ice-cream, creating new products, quickly seizing the market, and playing cross-border and co-branding with tea, catering, liquor, and even film and television, publishing and other industries. For example, the familiar Forbidden City "Spine Beast" ice cream, Xi'an "Terracotta Warriors" ice cream, Wuhan "Yellow Crane Tower" ice cream and other cultural and creative ice cream, once swept the market. Or novel taste, or chic shape, or the use of innovative processes such as plant-based enzymatic hydrolysis, with the blessing of brand premium and other factors, all kinds of ice cream are innovative, and the selling price is "not the most expensive, only more expensive".

The currency is depreciating, the price of all the ingredients is rising, and naturally the ice cream is getting more and more expensive. This is the result of a market economy.

It's the annual ice cream season again, but this year's ice cream is very expensive, and many netizens have also played jokes on the Internet, calling other unknown ice cream such as "Zhong Xuegao" "Ice Cream Assassin", and this phenomenon also reflects that the current ice cream is very expensive. Ice creams such as "Old Popsicles" and "Green Tongue", which used to sell for five cents and one piece, are now rising in price, and many people also say they can't afford to eat them. As for the reason why the current ice cream is becoming less and less popular, it is also thought-provoking.

I still remember that the ice cream I ate when I was a child was very common, not only could I buy a very delicious ice cream for five cents, but also the ice cream I ate would contain raisins and other foods. However, with the development of the economy, the currency is becoming more and more inflated, and such cheap and delicious ice cream only exists in memory. Now the ice cream is getting more and more expensive, and there is even a small price increase, such as the green mood of a cow, a grain of bitter coffee, etc., although these ice creams are now **some**, but compared with medium ice cream, etc., this kind of ice cream can be described as civilian**.

Like Häagen-Dazs, who often costs 30 yuan a snowball, the ** of ice cream has risen very much so far, and even many ice creams have entered the era of ten yuan, which has never been imagined, after all, the most expensive and cute ice cream that used to be eaten was only three yuan, and now the ** of any ice cream that cannot be named has reached dozens of yuan.

The role of ice cream is mainly used to quench thirst and quench heat, but with the change of market supply, the emergence of competing foods such as milk tea, coffee, and cold drinks has put a lot of pressure on ice cream manufacturers. And as the taste of all kinds of food is getting better and better, ice cream has made great changes in terms of packaging and taste, and the cost of ice cream is also increasing in order to meet the needs of consumers. Therefore, manufacturers can only set the price of ice cream higher to balance the cost they pay.

There are too many manufacturers in the current ice cream market to carve up this piece of cake, and the more manufacturers, the more manufacturers in the market competition can not obtain excess profits. Therefore, only by fighting the first war to lift the ice cream up, can we obtain our own interests in the process of competing with these groups. Although Zhongxue is very expensive, there will always be people who buy it with curiosity and show-off, and such conditions have led to the skyrocketing price of this type of ice cream.

The main thing is that now it has received some short and frequent influences, and everyone's competition for ice cream is getting bigger and bigger, and some manufacturers are excessively pursuing the appearance and packaging of ice cream, so they will make it very expensive, and then make more money.

I think it's because of some Internet celebrity culture, I think it's because some Internet celebrity culture has led to the behavior of these food and beverage industries to set prices indiscriminately, which is a very unreasonable behavior and should be managed by the Price Bureau.

Because now businesses are committed to making high-quality ice cream, it is also expensive.

Because ice cream manufacturers have adopted a large number of promotion methods and spokespersons, they have increased the cost of ice cream publicity. At the same time, the wool comes out of the sheep, which will cause the ice cream** to become more and more expensive. Ordinary people can choose ice cream that is more cost-effectivePeople can still afford regular ice cream.

When summer arrives, many young people buy ice cream. However, some consumers suddenly find that the sale of ice cream** is becoming more and more expensive.

Once upon a time, one-dollar and two-dollar ice cream, nowadays, this type of ice cream is not common. Instead, it is more than ten yuan of ** ice cream, although some residents can still choose ** ice cream, but ordinary netizens and consumers have said that ice cream is too expensive.

In the market, ice cream is not a particularly good product, and manufacturers will choose raw materials with high cost performance. It not only guarantees the cost of ice cream**, but also ensures that consumers can afford it. However, the cost of ice cream raw materials is getting more and more expensive, and it is not profitable for merchants to use the original **** ice cream.

At this time, merchants and distributors choose to increase the ice cream**, and the final presentation to consumers is the rising ice cream**.

In the past, it was difficult for us to see the promotion of ice cream brands on TV stations or personal social platforms, after all, ice cream quality is king. Nowadays, in order to seize a higher market, ice cream manufacturers will not only invite celebrities to become brand spokespersons, but also place a large number of advertisements on TV stations and mainstream channels. Advertising endorsement fees and promotion fees are a lot of money, which is evenly distributed to each piece of ice cream, and finally makes ice cream an unattainable product.

I really hope that ice cream manufacturers can pay attention to product quality instead of spending a lot of time and money on buying promotional advertising space. Although promotion can make ice cream gain the trust of many consumers, ignoring the quality of ice cream** and product will only make consumers feel that ice cream** is not proportional to quality.