What is the AliExpress product pricing formula?

Strategy 1: Pricing based on the cost of goods.

Product Pricing = Domestic Cost Exchange Rate * Pricing Rate Platform Rate (1 - Event Discount).

For example: the weight of a women's blouse, the purchase price is 50 yuan, the domestic freight is 5 yuan, the freight unit price is 96 yuan kg, the exchange rate is 7, and the profit margin.

22%, platform fee commission 5%, event discount 20%.

Women's Tops Pricing = (Purchase Price + Domestic Shipping + International Shipping) Exchange Rate * (1 + Actual Profit Margin) (1 - Platform Rate) (1 - Event Discount).

Advantages: Minimize losses.

Disadvantages: Pricing can be too high or too low, less competitive in the market, and may result in lower profits.

For the pricing of the store as a whole, it is necessary to formulate a differentiated pricing strategy for drainage and profit.

Flat pricing doesn't maximize profits based on specific market responses.

Domestic freight, international freight, exchange rate, package type, etc. are uncontrollable, and the calculation efficiency is very low in the case of many products.

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Strategy 2: Refer to peers** for pricing.

Advantages: Differentiated pricing can keep up with peers and seize share.

Through peers, we can launch unexpected profit points in all aspects of the product, so as to choose a better freight forwarder.

or logistics methods, seeking more suitable business or packaging methods.

Disadvantages: When it is impossible to study the profit points of peers, and the cost of its own products is high, blindly carrying out the first war will only lead to losses and cannot develop in the long run.

Strategy 3: Reserve price reduction space.

Participate in AliExpress.

During the platform's marketing activities, the reserved price reduction space can create a popular model and increase traffic and sales for the store.

The cost of store launch event discounts, coupons, new product coupons, and the usual cost of promotion (through train, affiliate commission, etc.) also needs to be taken into account.

Strategy 4: Non-integer pricing.

**Many products on are .9 yuan, this is the common "meta effect" - although the difference between yuan and 1 yuan is only yuan, it will give people the feeling that it will be much cheaper, thereby increasing the desire to buy.

It may not affect the seller much, but it will greatly affect the buyer's willingness to buy.

The relatively easy way to do this is to use itThe regional pricer and smart pricer in the AliExpress version of the shop, apply preset shipping templates in batches, and generate product pricing with one click.

Product cost price + shipping cost) USD exchange rate The profit margin you want Platform commission 8% + affiliate marketing commission The discount you set on AliExpress.

Cost + Expected Profit Amount = ** or (Product Cost Price + Freight) USD Exchange Rate Desired Profit Margin Platform Commission 5% 8% + Affiliate Marketing Commission The discount you set on AliExpress or: (Product Cost + International Shipping + Profit) (1 - Commission Ratio).

1. The simplest and crudest AliExpress pricing formula.

Cost + Expected Profit Amount = **.

This method is the simplest and crudest AliExpress pricing formula, grasp the cost of their own products, give a reasonable range of profit margins, the final result is pricing, profit is recommended to control at about 30%, so that you can set aside the profit of your own activities.

Second, the most detailed AliExpress pricing formula.

There is also a more detailed AliExpress pricing formula is: product cost price + shipping cost) US dollar exchange rate desired profit margin Platform commission 5% 8% + affiliate marketing commission The discount you set on AliExpress.

Or: (Product Cost + International Shipping + Profit) (1 - Commission Ratio).

3. Marketing. On the AliExpress platform, there are more and more store discounts, affiliate marketing, through trains, and platform promotions.

The businesses involved in it are also making a lot of money, why do they still make money doing it?

That's because they have done a good job of estimating and calculating in advance, so that they can make profits while making profits.

Some people don't want to participate or say that the product value is relatively low and is not suitable for participating in the event, you can set your own ** relatively low, do not participate in the event, and rely on low prices to grab orders, which is also a way.

Or you can set the product ** high when it is first put on the shelves, and rely on high discounts or multiple discounts to attract traffic and win orders.

Fourth, the illusion of numbers.

We often find that other merchants like to end their pricing with waiting, so that the pricing does not have a particularly big impact on our profits, but for buyers, it is more attractive.

So you might as well use this strategy when pricing.

5. Pay attention to details.

When setting the price, be sure to write down the currency, unit price and quantity, if it is too high, no customers will be willing to buy, and if it is too low, it will cause great losses to yourself.

These can be avoided by a careful examination.

There are also partners who use the distribution platform, we must always check whether the cost price of the product has risen, the pricing of the product must not be lower than the distribution platform, and if you need to pay the platform commission, you must remember to calculate the commission.

6. Refer to peers or similar goods.

If you see similar products or peer sellers on the platform, you can refer to their pricing.

On the basis of their pricing, a little less, the gap should not be too big, on the one hand, it will depress their own profits, on the other hand, it will lead to more fierce competition on the platform, and they will be implicated.

When many sellers release products, they only formulate them based on a few factors such as their own cost, weight, freight, commission, exchange rate, and expected profit.

For example, the transportation cost can be reduced, and the packaging can not be too flashy.

Let the selling price be x yuan, you can list the formula: x-[(20+18)-5%x]=20%x, and calculate x=, that is, the selling price is, and the list price is.

If you have any questions and suggestions, you can communicate with each other in private messages and learn from each other**!

In order to calculate the AliExpress price, first of all, you have to know the pricing formula: price = domestic cost exchange rate * pricing rate platform rate (1 - activity discount) = purchase price + domestic freight + international freight + customs declaration fee) exchange rate * (1 + actual profit margin) (1 - platform rate) (1 - activity discount) = [purchase price + domestic freight + (weight * freight unit price * discount) + customs declaration fee] exchange rate * profit margin (1 - platform rate) (1 - activity discount); Example: A skirt product weighs kg, the purchase price is 40 yuan, the shipping unit price is 96 yuan kg, discount, customs declaration fee is 8 yuan, the exchange rate, the profit margin is 20%, the platform rate is 5%, the activity discount is 30%, how much is the product pricing?

Substituting the constants into the formula: price = domestic cost exchange rate * pricing rate Pingliang wide platform rate (1 - activity discount) = 40 + 5 + 96 * ;

How does AliExpress set reasonable prices? 1.Referring to the price of peers and similar goods, in the release of products, rather than just pursuing the speed of release, it is better to search for the sales status of the product on the entire platform during the release process of each product.

2.The magic number starts from the psychological perspective of the seller, and it may not have much impact on my final profit, but it has a great impact on the buyer's purchase behavior. For example, we all know about the "meta-effect" -- people will feel that yuan is much cheaper than 1 yuan, and the desire to buy will be much stronger.3

Cost-based pricingTo calculate cost-based pricing, you only need to know the cost of the product and progress the list price to create a profit. The cost of goods and logistics of the commodity itself will not be repeated here, and everyone should be able to account for it.

AliExpress Direct ** + is the discount before the price + or.

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When doing ** on the AliExpress platform,"Price before discount"Usually refers to the original ** that is not discounted, while"+ when filling in the previous discount"Indicates the addition of a certain amount or percentage to the original **. For example, if the original** of an item is $100 and you want to discount it by 5% on this basis, then you need to fill in ** is $95 for 100 - 100 * 5%) or $105 for +5% discount for 100 * 1 + 5%). It should be noted that the specific filling method may vary depending on the functions provided by the platform, so it is recommended that you fill in according to the interface prompts and operation guidelines of the AliExpress Paijuzhen platform.

If you still have questions, it is recommended that you directly consult the customer service of the AliExpress platform or consult the relevant help documents.

AliExpress is the international version of **, the full name is AliExpress AliExpress, the main markets are Russia and Spain, there are some other countries, it is one of the four major cross-border e-commerce platforms, with AliExpress ERP global transaction assistant can be published in batches to make bulk orders and deliveries, and logistics tracking is also timely.

AliExpress (English name: AliExpress) was officially launched in April 2010 and is the only trading platform under Alibaba that is built for the global market, and is called the "international version" by the majority of sellers. AliExpress is open to overseas buyers, through the Alipay international account for secured transactions, and using international express delivery.

AliExpress is a foreign trade trading platform that integrates orders, payment and logistics to help small and medium-sized enterprises contact terminal wholesale retailers, sell quickly in small batches and multiple batches, and expand profit margins.

Since 2014, AliExpress has undergone several transformations and is now defined as a B2C platform, with the purpose of helping Chinese brands to go overseas and get good goods around the world. The platform as a whole is more suitable for Chinese people to operate, and it is more similar to the "international version of Tmall" at this stage.

After the successful opening of AliExpress, the industry must price the goods, but this problem is often difficult to become a lot of operators, ** become high, become low can not make money, how to price AliExpress products? Next, let's explain what is in this regard.

Master the pricing formula.

The amount of profit expected by the cost = **, this method is the simplest and crude AliExpress pricing formula, master the cost of their own products, give the profit margin within the appropriate range, the final result is pricing, the profit is recommended to be controlled at about 30% on the basis of their pricing a little less, the gap can not be too big, on the one hand, it will reduce their profits, on the other hand, the platform's ** competition is more intense, and they will be implicated.

What should I pay attention to AliExpress products**?

1. The profit should not be too low, 30%-50% of the profit, leaving room for the first activity, and the drainage fee should be appropriately reduced.

2. Refer to peer products, but do not compete with low-cost peers. The purpose of referring to peers is to understand and prevent blindness from being too high or too low. Pricing must be made on the basis of guaranteed profits.

3. Seriously, don't be careless, there are many wrong seller friends of the product, some seller friends have selected the packaging sales in the sales method column of the product packaging information, and when filling in the product, the lot is mistakenly regarded as a piece, and the product is filled in. As a result, the actual unit price of the product seen by the buyer has also been significantly reduced.

4. Operators must pay attention to the monetary sector. Otherwise, the original product is 200 yuan a piece, and the actual product** shown at the end is 200 dollars a piece. Such a product** is sure to scare consumers.

Businesses that cannot set prices can refer to the above methods for pricing. You won't lose out on pricing like this. In addition, when pricing, the industry must carefully consider the details, and cannot beat the details. The above is the content shared by Cai Wenji, partners who want to know other content.

With the enthusiasm of AliExpress, more and more people have begun to join the ranks of AliExpress, many of them are multinational entrepreneurs who are in contact with it for the first time, and for many people who face unfamiliar fields for the first time, they encounter a lot of difficulties on the way, such as the ** problem of goods, because they don't know the overseas market, so the ** problem of goods Today, let's talk about how to price express delivery. Whether it is at home or abroad, the best of the product is a headache for many beginners. Actually, taking these factors into account, it can help the seller to set the price correctly.

1. Cost of goods commodities.

p2. Profits.

No matter what industry you are in, you must know how much profit you can make by selling goods. Depending on the means of operation, we may need to use attractive products for activities. At this point, we have to think about how to set the price.

3. Platform commission.

On the fast selling platform, the sale of goods requires a platform commission, and the specific commission ratio can also be found in the platform information.

Fourth, the cost of promotion.

The store needs to be operated, and the traffic comes from **? Therefore, it is necessary to popularize the products of the store at this time, and it is necessary to consider the cost of popularization at this time.