How advertisers place their ads

Most of them are advertised through the 4A's.

Why? Based on the trust in 4A, some people say that 4A is not reliable, but to be honest, compared with other unknown advertising agencies, 4A's trust in the hearts of customers is still relatively recognized.

So what are the channels through which 4A is advertised?

According to previous eMarketer data reports, it is expected that in the future** advertising, programmatic direct purchase advertising will be more and more adopted. Mobile advertising is more popular, and there are only two ways to buy it: 1. Buy it out directly, and then operate it through the trading platform (about the advertising platform, you may develop it yourself or use a third party) 2. Bidding on the mobile advertising exchange, just like an auction, a group of advertisers bid for a certain ** advertising space through the mobile advertising exchange, and the one with the highest price wins.

It's going to be different every time.

Programmatic direct buying is nothing more than a way for buyers and sellers to negotiate and set a buyout time, and then advertisers directly upload advertising creatives and place them through technology platforms. To put it simply, it is a way to electronically operate the original offline advertising. To B, the most important thing is trust.

Hit ** still have to! Find the planning department, find the person in charge! Find out if your friends and relatives have any connections in this area! Pay more attention to some ads that often appear on other ** and find them. They all have someone in charge of the project.

With the planning department of the advertising that you want to **, find the person in charge! Or directly hit the general advertising department** to find the department manager is OK.

You'll have to find an advertising agency that advertises this business. If the company has its own advertising department responsible for the advertising of stupid enterprises, then you can find the advertising department.

To understand the delivery channels and processes, you should first understand the definition of modern advertising, and what forms of things can be judged as advertising, and here is a good introduction. Written by a well-known advertising person, it is quite profound.

How to advertise on the Internet platform? What is the best way to advertise?

--- manual card SMS plus powder, has its own computer room, the arrival rate is 95%, mobile, Unicom, telecom three networks are all sent, what you need!

Here's how the ads are delivered:1. Use newspapers, periodicals, books, directories, etc. to advertise.

2. Use radio, television, movies, videos, slides, etc. to broadcast advertisements.

3. Use streets, squares, airports, stations, docks, etc. to set up street signs, neon signs, electronic display boards, shop windows, light boxes, walls and other advertisements in buildings or spaces.

4. Use other media and forms to publish, set up and post advertisements.

The reason for the existence of advertising:

A colorful and vivid advertising work can enhance the appeal of advertising with its extraordinary aesthetic power, so that consumers can immerse themselves in the pleasure given by the image of goods and services, and make them consciously accept the guidance of advertising.

Therefore, the aesthetic re-creation of material culture and lifestyle in advertising design beautifies the picture through exaggeration, association, symbolism, metaphor, humor, humor and other techniques, so as to meet the aesthetic needs of human beauty, which can technique the aesthetic taste of consumers and effectively guide their consumption concepts in material culture and lifestyle.

1. First of all, we must understand what the purpose of this advertising is to put in, whether it is a brand, or to generate orders, so we must measure it psychologically in the early stage.

2. What is the advertising budget this time, that is, how much is the total advertising budget of the year. Then let's go to different ways to dismantle and plan.

3. What are our target groups, which are our audience collectives, what are our market channels, and what are the effective advertising channels to choose.

4. Our competitors' preface approach, investment budget, etc., because only by understanding competitors can we make advertising investment decisions.

5. The ** preference of the target collective, the proportion of male and female populations, and the frequency and interaction rate of which channels we use in the preface are high. Just pick which ones.

6. The combination of advertising channels is selected, and a variety of preface channels are combined in multiple ways, such as headline ads, advertisements, Moments ads, Douyin ads, etc.

7. Formulation of KPI objectives for advertising. The daily budget of this advertisement, the daily activity of fans, the retention of fans, the conversion of fans, the number of orders brought in, etc., should be a KPI goal.

8. Production of advertising materials. According to the project or product to build advertising accounts, advertising creatives, and advertising projects, posters, marketing planning, etc.

9. Post-advertising operation and maintenance. Budget adjustment in the later stage of advertising, conversion cost control of advertising, selection of advertising preface channels, etc.

The ad style determines the product display. Different products can be presented in different forms, so let's see which style your product is best suited for

The purpose of advertising is to promote their own products and services, so that more consumers know the characteristics of products and services, convey a kind of corporate information to direct customers, and influence a kind of commercial promotion of potential customers.

The difference between conventional advertising and high-standard advertising is that the proportion of investment and return and the visual impact on the target customer, that is, the exposure rate and influence of the advertisement.

The advertising of the new ** refers specifically to the advertising on the new **.

The so-called new ** is relative to the traditional **, and the new ** is an ever-changing concept. As long as the basic elements of the composition are different from the traditional, Huibang can be called new. Otherwise, at most, it will be a deformation or improvement on the basis of the original.

Characteristics of the new ** advertising - pattern is an important "visual communication element" of print advertising, and color is superior to other elements in visual communication.

Today, with the rapid development of electronic plate making and printing machinery, the advertising industry has sprung up, and as a semi-permanent flat outdoor advertising, with the help of a certain carrier, its advertising can be hung on the wall, and its safety performance needs to be improved. And the larger the area, the higher the investment cost. Old hand.

The new ** advertising can do the same effect with the help of only one square meter less than a plane, and its investment cost is greatly reduced.

The "Twelfth Five-Year Plan" clearly states that China will promote the cultural industry to become a pillar industry of the national economy, and the development of the media industry is the due meaning of it. Carrying out integration is the general trend of global integration and transformation, and it is the planning need of the national strategy.

After 2015, China's integrated development has entered a period of deep integration, and the systematic integration and integration of the media industry has begun, which has also exceeded its original development form and framework.

Using the perspective of economic globalization development, it has become an important national strategy to participate in industrial competition as an independent market entity, and to realize the dynamic and sustainable development of China's future media industry in the fields of form, format and ecology through industrial integration across industries and fields.

In 2018, the first radio and television station was established, which put the mainstream at the height of the information communication governance system in the modern national governance system, and realized the all-round and upgraded deep integration in accordance with the requirements of the development of socialism with Chinese characteristics in the new era.

Transformation and upgrading, integration and innovation will inevitably become the value orientation and realistic path of future development, and the road of integration has a long way to go.