The strategic steps of enterprise internationalization, please teach the master

Enterprises engaged in international operations have the following distinctive characteristics.

1. Cross-border operation.

2. Diversification.

3. Resource sharing.

4. Global strategy and integrated management.

In order to meet the market requirements of the host country, companies can adopt a multi-country localization strategy. This strategy is different from the internationalization strategy in that it is necessary to provide products and services that can better meet the needs of the local market according to the different markets of different countries;

In common, the strategy is also to transfer the products and know-how developed in one's own country to foreign markets and to engage in production and business activities in important host markets. Therefore, the cost structure of this strategy is high, and the experience curve benefit and location benefit cannot be obtained.

Summary. Establishing a global unified value, rather than having its own voice in each region, is a problem that must be solved to enhance the globalization of corporate brands; Values are the foundation of a brand, and this issue cannot be avoided. Centralized or decentralized brand management.

It's a common tangle in businesses around the world. Even if you get the idea, there are a lot of specific issues that aren't easy to solve when it comes to people, budget, and subject management.

Kiss hello and touch, I am happy to answer for you, the answer is, kiss hello, 1 to have a greater vision to see the attitude of the country of the sea towards us; 2. There must be a partner who is more strong than the source; 3. Consideration should be given to the development of infrastructure for lifting land in hail sheds.

Establishing a global unified value, rather than having its own voice in various places, is a problem that must be resolved in order to enhance the globalization of corporate brands; Values are the foundation of a brand, and this issue cannot be avoided. Centralized or decentralized brand management. This is a common distraction in global businesses.

Even if you understand the reasoning, there are many specific issues that are not easy to solve when it comes to people, budget, and subject management.

Answer]: Specific measures for the internationalization of enterprises.

1. Train international matching shirt deification management talents.

2. Establish an effective national training loss market information network system.

3. Adjust the product structure in a timely manner.

4. Improve technology and product development capabilities.

5. Strengthen management and control capabilities.

Is there an international strategic alliance for the entry mode of enterprise internationalization: 1. Export model.

There are two types of export modes: indirect export and direct export.

Indirect export refers to the export of products by enterprises through domestic intermediaries (i.e., professional foreign trade companies).

Direct export means that the enterprise has its own foreign trade department, rents a shortage of simple or uses intermediaries in the target country to engage in the export of products.

Second, the contract model.

The contract model mainly includes: license model, franchise model, contract manufacturing model, management contract model and project contracting model, two-way ** and other six types.

Third, the investment model.

The investment model is at an advanced stage of entering the international market.

China's "going out" strategy mainly refers to the investment model. There are two types of investment models: joint venture entry and sole proprietorship entry.

1. Joint venture entry. Joint venture refers to joint investment with enterprises in the target country, joint operation, joint sharing of equity and management rights, and sharing of risks. Joint ventures can take advantage of the partner's well-established marketing network, and the enterprise is easily accepted by the host country due to the involvement of local enterprises.

However, it should also be noted that due to the dispersion of equity and management rights, it is sometimes difficult to coordinate the company's operations, and the company's technical secrets and trade secrets may be lost to the other party, and it will be cultivated into future competitors.

2. Sole proprietorship entry. Sole proprietorship refers to the enterprise directly investing in the target country to build a factory or merging and appointing an enterprise in the target country. Sole proprietorship can be a simple assembly or a complex manufacturing activity.

Enterprises can fully control the entire management and sales, independently dispose of the profits obtained, and technical secrets and trade secrets are not easy to lose. However, the capital investment required by sole proprietorship is large, and the expansion of market scale is easily restricted, and it may also face relatively large political and economic risks, such as currency depreciation, foreign exchange control, confiscation, etc.

Fourth, international strategic alliances.

An international strategic alliance refers to a cooperative relationship established by two or more enterprises in order to meet each other's needs, share risks and achieve common goals. International strategic alliances are an important way to make up for disadvantages and enhance each other's competitive advantages, so as to quickly open up new markets, obtain new technologies, improve productivity, reduce marketing costs, seek strategic competitive strategies, and seek additional capital**.

Extended information: The mode of entering the international market refers to the way in which international marketing enterprises can enter and participate in foreign markets for product sales. To sum up, there are three categories:

One is export, that is, domestic production and foreign sales, which is a traditional, simple and low-risk way of entry; The second is contract entry, also known as non-equity entry, which has a variety of specific forms and is rich in flexibility and practicability; The third is foreign direct investment, also known as equity entry, that is, enterprises directly invest in the target market country, produce locally, and sell nearby.

Advantages and disadvantages of internationalization strategy: low degree of global collaboration and adaptability to the host country's home market. Its decision-making behavior mainly reflects the interests of the home country and the parent company. The company's management decision-making power is highly concentrated in the parent company, and the overseas business department adopts a centralized management system.

This strategy concentrates the R&D function in the home country, and establishes production bases and marketing channels in the host country, while the headquarters exercises strict control over them. Location economy, empirical curve effect and economies of scale cannot be obtained. It is suitable for enterprises with valuable core competencies, and the pressure to take into account geographical differences and reduce costs is less than that of enterprises.

I wish you a happy life and give a thumbs up for the trouble.

View answer analysis [Correct answer] The strategic thinking that an international enterprise should establish includes:

1) The concept of international management.

The so-called internationalization of operation is the process of survival and development of enterprises guided by the needs of the international market, with the goal of opening up, occupying and expanding the international market, and in the complex and changeable international business environment.

2) The concept of globalization of production.

The globalization of production refers to the process of specialized cooperative production on a global scale and participation in the division of labor and cooperation of international production.

3) International marketing concept.

The concept of international marketing refers to the concept that the international market is regarded as an organic empty spike, and is used as the stage for business activities and the development space.

4) The concept of product integration.

Product integration is to regard product production and product consumption as a whole, and to regard product design, production and after-sales service as an overall process.

5) The concept of unity and holism.

All domestic export enterprises must establish the concept of joint participation in international competition and form a "joint fleet" to jointly participate in international competition.

Answer analysis] See textbook p148.