Ask me about writing ideas in promotion! Urgent!

This question is very simple, the first thing is to confirm that all your keyword ideas are activated, and it is recommended to change the 24-hour activation in the search promotion settings to immediate activation. Secondly, it depends on what industry you are, if it is a special industry, the review time will be relatively long. In addition, it is recommended that if you have not yet passed the review, it is recommended that you delete the current idea and resubmit it!

It's going to be fast! In the end, if it doesn't work, I hit the company.

I don't need to send you something to study, you can just look at it and understand!

Creative is the promotional content that the merchant presents to search users, including the title, description, access URL, and display URL. Keywords can help reach as many potential audiences as possible, and creative determines whether or not you can drive those potential audiences to your business's ** to take action to drive conversions. Therefore, it is necessary to master the creative writing requirements and skills.

Description 1: 80 characters maximum.

Description 2: 80 characters maximum.

Access URL: The number of characters is limited to 1017 bytes.

Display URL: 36 bytes.

Creativity can be presented in different ways in different locations:

Promotion" position: The title section shows all the text, and the description part is displayed in broken lines by putting Description 1 and Description 2 together.

Promotion position on the right: The first 28 characters are displayed in the title part, and only 1 fold of description is displayed in the description part.

Remarks: 2 characters: Chinese characters, full-width English, numbers, symbols;

1 character: half-width letters, Arabic numerals, punctuation, and spaces.

The state of the idea.

There are 4 states of creativity: active, not suitable for promotion, suspended promotion, and under review.

Active: Indicates that the creative is currently working properly.

Not suitable for promotion: Indicates that the creative cannot be displayed normally because it does not meet the promotion standards. The system will inform you of the specific reasons why it is not suitable to promote, and merchants will need to modify the creative or its related information accordingly, and the system will review the creative again.

Pause Promotion: Indicates that the creative, or the promotion unit or promotion plan in which it is located has been set on pause. At this point, the creative will not work until the pause is unpaused, or the object that was paused is no longer in the pause period.

Under review: It means that the system is reviewing the idea, and the idea can be promoted normally after the review is passed.

The status of the idea can reflect the current promotion of the idea, including the following 5 statuses:

1.Effective: It means that the idea can be promoted at present, but whether the promotion result can be displayed online normally is determined by the status of each level such as account, promotion plan, promotion unit, keyword creativity, etc., you can click on the small light bulb to view the details.

2.Not suitable for promotion:

Indicates that the creative can't be displayed properly because it doesn't meet the promotion criteria. You'll be told why your creative isn't suitable for promotion, and you'll need to edit your creative or information about it, and the creative will be re-reviewed.

3.Pause Promotion:

Indicates that the creative is paused, and the creative will no longer appear until you click "Enable" to unpause the creative.

4.Under review:

Indicates that the system is reviewing the creative, and the creatives that pass the review can be promoted normally.

5.To be activated:

You look for your customer service, I can't get the background now, I'm from Henan sales, and our customers get it through customer service.

There are 7 states of creativity: (1) effective; Hole (2) should not be promoted; (3) Suspension of promotion of repentance; (4) Under review; (5)

To be activated:(6) partially invalid; (7) Valid - Mobile URL under review. Partially invalid refers to the situation where the mobile URL is rejected and the default URL is passed; Valid - Mobile URL audit in the pre-inclusion rotten refers to the move.

Tip 1: Add "essence description" to the title content to give netizens more information.

In addition to writing the "name of the enterprise", the title of the label should also add a description of other key information. If only the "company name" is written, netizens receive little effective information, especially in the case that the popularity is not high enough, the click-through rate of its search and promotion results is naturally low, and the promotion effect is poor. For example, a title like "Learning English is the first choice ***n years of brand history, verifying the successful experience of teaching achievements and destroying training" is better than just writing "The first choice for learning English is *** to do the title (note, for the sake of information confidentiality, the specific company name is hidden in the example, the same below).

Technique 2: Modify and describe the subject before the title, so that the focus will be clearer.

Creative titles, write the subject first, then separate them with symbols, and then write the content that modifies the description, so that the focus is highlighted. Among them, the subject part, try to control within 10 Chinese characters, and make it clear at a glance, easy to distinguish, for example: "*** - famous brand fashion discount network, the whole site 2 fold up" such a title, the focus is very clear; On the contrary, if you write the modified content first, it will appear that the theme is not prominent, such as "flaws are not seen and whitened are revealed:."

"Skill 3: The title avoids exaggeration, reflects a sense of security, and reassures netizens.

Don't write the title too exaggerated, empty, exaggerated, and not specific, resulting in the lower the click-through rate, the conversion effect will also be affected. The study found that the use rate of "exaggerated words" was high in the creativity with low click-through rate; Ideas with high click-through rates have low usage of "exaggerated words" (e.g., "best efficacy", "best tried-and-tested", "fast-working", etc.).

Tip 4: Use language that is acceptable to netizens and make the title easy to understand.

The title should be written to be easy to understand and easy to read, and the study found that when the creative title contains "incomprehensible", "too poetic", and "unsmooth and remote" information, the click rate is low, and the effect is poor: such as: "Dragon vein enters the household, Jiuding honors the status of Quaker", "Top private housekeeper, the door is slightly the same", etc., after reading, you will have a feeling of incomprehension.