How should car advertorials be written? How to write an advertorial for automobiles? Urgent!!!

It depends on what kind of car you want, and it is generally about introducing the advantages of a certain car in terms of space, power, configuration, safety, etc.

The car advertorial is the most attractive point among many advertorials, this part of the content is aimed at high-quality or high-consumption people, starting from the case and analysis of the product, through the major automobile ** or forums to disseminate.

Automobile articles can be written in the propaganda category.

For example, automobiles have made human progress and made it easier to get around.

Shortened the distance between people.

Strengthened feelings.

With the continuous development of the network, the traditional way of spring sales can no longer meet the needs of customers, and automobile manufacturers are also aware of this and have been looking for more effective marketing methods. Advertorial promotion stands out with its clear reasoning, large information capacity, rendering atmosphere, and subtle characteristics, and has become the most important marketing promotion method in automobile sales.

In the automotive industry, the content of advertorials is mainly to introduce the driving experience of cars. Automobile manufacturers can disseminate the results of **test and **evaluation in the form of articles. At the same time, the test experience of old customers and potential consumers of automobile brands can also be released as functional advertorials.

The form of the advertorial can be more flexible, such as "test diary", "test testimonial" and so on. Efficacy advertorials provide customers with reference through car experience, so as to get more customers and guide car consumption. An excellent car ** advertorial, whether in publicity and promotion, or in the big way to improve the customer conversion rate, plays a pivotal role.

The following will teach you 6 skills for the promotion of car advertorials to help you significantly improve the marketing effect!

1. The title is the finishing touch

Advertorial titles are like a magnet, only if they are attractive enough to attract the attention of most readers. For example, we often call the "title party", which can use a variety of novel and creative titles to win the attention of users. Although the headline party gives people a sensational feeling, it cannot be denied that these headline parties are often able to attract the attention of customers with just a few words with innovation and ingenuity.

For example, the post "A 31-Year-Old Husband and His 3-Year-Old Wife" at first glance feels unbelievable and beyond normal human comprehension. When readers click in, they will find that this post tells the story of a soldier and his wife, who is only 3 years old due to a car accident. Obviously, the title of "31-year-old husband and 3-year-old wife" is more attractive than the title of "Wife has been in a car accident, and her husband has not left her for many years".

So how to write a headline for an auto marketing advertorial to be more attractive? Generally, the number of words in the title of the car promotion advertorial is controlled between 8 and 20 words, and the title can be written "without spending a penny, the car is free to drive for three years" and so on. Such an eye-catching headline is sure to attract more people's attention and arouse the reader's curiosity, which is more willing to open the article and take a look.

2. It is more intuitive

In an advertorial, if you can add **, the reading experience will be better. The automotive industry advertorial not only increases the persuasiveness of the article, but also achieves the effect of intuitive image, which makes it easier to increase readers' love for cars. In this way, it can not only enrich the content of the advertorial, but also allow customers to have a more in-depth and intuitive understanding of the model.

No energy-saving subsidy logo shall appear in the model without energy-saving subsidy**.

01Do sufficient market research.

Writing automotive soft copywriting must first let consumers know more about the product, so that consumers accept, it is necessary to do a good job of full market research, similar competing products, the same level of model differentiation and positioning, the distinction of the target group, after doing a good job of research, find the common ground of this user group, and carry out targeted advertorial promotion, in order to attract consumers more effectively.

Car advertorial promotion copywriting must have a clear theme and keyword setting, often before starting to write to set the theme, and then around the theme of the topic writing, in addition, but also to set the corresponding keywords, the more clear the keywords in the article The more accurate the user will be, which can effectively improve the value of soft copywriting, increase the communication intensity and the role of recommendation, and the effect is more obvious.

03 There is a storyline.

The automotive industry itself is a high-end product line, if you just write about the car, it will be the same, there is nothing to see, but the story written with emotion is more in line with the user's taste, and the user is in product marketing, which can bring the car company and the user closer.

04** Together.

Beautiful** can always move people, increase the desire to let people view, we can add some fun through ** and text typography, while carrying out car publicity, you can also have a humorous and witty side, down-to-earth advertorial promotion may be more acceptable.

The above is the car soft copywriting skills, grasp the form of expression, start from doing a good job of market research, block the highlight of the theme, cater to users, increase the story of the story and other convenient writing, if you have the need for copywriting, you can click the link below for consultation.

With 2w+ publishing**, register to send 100 publishes, self-service press releases are easy and efficient.

With the popularization of the Internet, it has now entered the era of the national Internet, in order to catch up with the free ride of the Internet, more than 85% of the enterprises in the country are laying out the Internet market, so the enterprise is now considering not whether to do Internet marketing promotion, but how to do it, how to do it to achieve better results. Especially under the influence of the epidemic this year, offline business has suffered a heavy setback, and finding a way out on the Internet has become a common choice for enterprises.

Enterprises are very itchy when they watch others pick up customers and negotiate orders online, but they don't know which way is suitable for them, they are both anxious and confused, and they are even at risk of being slaughtered by unscrupulous merchants if they are not careful. Here are some ways to think about it.

1. Analysis of product characteristics and sales market. First of all, it is necessary to analyze the characteristics of your own products and what are the advantages compared with other products on the market; What are the similarities and differences; what route is planned to take; how to attract the first customers; how to make an impression on customers; In the future, whether it plans to make a breakthrough from the regional market or a comprehensive layout, etc. If the layout of the domestic regional market, it can be promoted to key areas; If it is a national market, it will be deployed nationwide; If there is a plan to do the international market, match the corresponding promotion channels.

2. Peer research. Basically, it is impossible for any kind of product to have no peers, so research your peers, how they are marketed, what channels they have, how effective they are, etc. These are free practical experience in the Internet market for you.

3. Portrait and positioning of target customer groups. Since you do Internet promotion, you must accurately locate and analyze the target customer group, these people are not only the customer group you have established contact with, but also the guarantee of your future order transaction. If this piece of work is not in place, it is likely to lead to futility.

Fourth, online and offline linkage. Before doing Internet promotion, it is also necessary to prepare for online and offline linkage in the company, which is very different from the traditional offline negotiation, which not only requires business personnel to change their concepts and methods, but also needs to cooperate with multiple departments such as finance, logistics, and warehousing. As long as you go through the process, it's not a problem.

5. Selection of Internet Channels. The segmentation of the Internet is becoming more and more specialized, and there are more and more ways to promote it. For example, SEO, two micro and one shake, community, brand marketing, matrix marketing, information flow, platform, etc., different channels have different advantages, different customer pools, and different applicable industries, so the choice of promotion channels must be cautious.

These points are an indispensable link before the promotion of enterprises, and they are all related to the effect of Internet promotion, and enterprises must work hard to study. Of course, there is also a way to save trouble, that is, to find a few more companies to consult, Internet companies have a large number of customer industries and customers, and they generally accumulate industry information, which can help enterprises reduce their workload.

Let's take a look at the brands led by the shameless Volkswagen!! As long as you are more shameless than them!!

Automobile articles can be written in the propaganda category.

For example, automobiles have made human progress and made it easier to get around.

Shortened the distance between people.

Strengthened feelings.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.