This paper briefly describes the consumption psychology characteristics of teenagers, and the basic

Generally speaking, the consumption psychological characteristics of adolescent consumers have the following points:

1) Pursue fashion and novelty.

Young people are characterized by enthusiasm, active thinking, fantasy, and adventurousness, which are reflected in the consumer psychology, that is, the pursuit of fashion and novelty, and the desire to buy some new products and try a new life. Under their leadership, consumer fashion will gradually take shape. Not only do adolescents have a need to belong and love, they also have a need for self-esteem.

Not only do they want to be strong, accomplished, independent, and free, but they also want to be cared for, valued, highly valued, and respected by others. Getting an envious look or an envious exclamation because you are dressed in fashion or have something brand-name, or when you are entertaining, can be regarded as a kind of "respect".

2) Manifest self and embodied individuality.

This period is the self-consciousness of young people.

Growing stronger, with a strong pursuit of independence, and in everything he does, he tries to express his own personality. This psychological characteristic is reflected in consumer behavior, that is, they like to buy some distinctive goods, and these goods are best able to reflect their own personality characteristics, and they generally disdain those goods that are general and cannot express their own personality. For example, today's consumers of personal banking products tend to be younger, and young consumers have the psychological characteristics of pursuing individuality and self-expression, so they are more inclined to choose high-tech products.

3) Easily impulsive and emotionally focused.

Because they are not rich in life experience, young people's ability to analyze and judge things is not yet fully mature, and their thoughts, feelings, hobbies, and personality characteristics are not completely stable, so when dealing with things, they are often prone to emotional behavior and even impulsive behavior. Their psychological characteristics are manifested in consumer behavior, that is, they are prone to impulse purchases, when choosing goods, emotional factors dominate, often to meet their emotional desires to determine the likes and dislikes of goods, as long as they like something, they will find ways to make a purchase decision quickly. Some teenagers love sports, and they have a sports star they worship in their minds, so they must buy the star's brand every time, even if they know that such a brand is very expensive and a little distressed, but they buy it correctly.

They are not pure brand enthusiasts, but followers of the "star effect".

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods to obtain a certain use value and solve their own living consumption needs, rather than to resell them for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers' goods, they are in different social classes. Therefore, the needs of consumers will show a certain hierarchy.

4.Generalized. The consumer market is not only large in number but also geographically distributed, from domestic to foreign, from urban to rural. Consumers are everywhere.

5.Substitution. In the consumer market, except for a few goods that are irreplaceable, most goods can be found interchangeably used and substitutes. Therefore, the goods in the consumer market have strong substitution.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc. Therefore, the goods in the consumer market have a certain popularity.

1. Young people are more sensitive to the price, have no money, and want to eat well. They have a strong ability to grab information daos, and they know how much money they have before they go out.

2. At the level of life and consumption, we pay more attention to the opinions of online communities such as "circle groups", which is not the term used by traditional marketing communication to segment consumers.

In a sense, the virtual "small group" formed by network communication that transcends time and space is more focused and pure than the real consumer segmentation, which is very beneficial to the direct delivery of brand marketing communication.

Basic characteristics of consumer psychology and behavior of young people:

1) Pay attention to science and pursue fashion;

2) Emphasis on individuality and self-expression;

3) more impulse buying behavior;

4) Strong desire to consume.

Young people are characterized by enthusiasm, active thinking, fantasy, and adventurousness, which are reflected in the psychology of the consumer version, that is, the pursuit of fashion and novelty, and the desire to buy some new products and try a new life. Under their leadership, consumer fashion will gradually take shape. Young consumers are rich in heart, sensitive, full of fantasy, brave in innovation, dare to break through old traditional concepts and secular prejudices, easy to accept new things, and follow the trend of the times.

They tend to seek new and beautiful things in their purchasing behavior, and like to buy goods with the characteristics of the times to decorate themselves and their families, show their modern lifestyle, and win the praise and envy of others. Therefore, a new product put on the market, a certain commodity that is popular in society, will arouse their great interest and desire to buy, and the purchase motivation will also be formed.

1) Pursue fashion and express the times.

Young people are rich in inner experience, enthusiastic and unrestrained, sensitive, receptive to new things, and full of fantasy. They always stand at the forefront of fashion, is the primary target customer of new, strange and special products, and is manifested in the pursuit of fashionable, novel and high-end goods in consumer psychology and purchase behavior, in line with the development needs of the trend and the times, and meets the pursuit of beauty and superiority. (2) Pursue individuality and self-expression.

The growth of contemporary youth has a tendency to accelerate and diverge. Economic integration has made the movement of young people more frequent, and the diversification of economic components and economic interests, the diversification of social lifestyles, the diversification of social forms of social organization, and the diversification of jobs and forms of employment have diversified the growth needs, ideologies, values, and employment paths of young people. In this pluralistic development, the self-consciousness of young individuals is becoming more and more prominent, and they show their individuality, highlight themselves, stand out from the crowd, and live a wonderful and different life.

Some young people also associate consumption activities with personal character, ideals, and interests, which makes young people pursue spiritual enjoyment and pay attention to personal appearance, and they are usually the largest buyers of cameras, medium sparrow cosmetics, and fashion. (3) Pay attention to emotions and have strong impulsivity.

Compared to consumers of other ages, emotions and intuition play an important role in the purchase process. Emotion refers to the tendency to like and dislike goods, and intuition refers to the perception of the external performance of goods to consumers, who attach great importance to the shape, style, color and brand of goods, and have positive emotions and preferences for products that can meet their personal needs, until they finally make a purchase decision. When purchasing, it is easy to be influenced by **, discounts and marketers, and the impulsive type is strong, lacking rational analysis and comparison.

With the rapid development of science and technology and the continuous improvement of people's living standards, the service life of commodities is relatively shortened. In this case, the enterprise must establish a sense of innovation, take innovation as a powerful force to defeat the enemy in the market, attract demand and tap potential demand, and constantly meet the psychological needs of young consumers in pursuit of novelty and fashion.

The market proves that in line with the trend of the times, representing the latest modern technology, novel and applicable products, can best stimulate the consumption desire of young people. The characteristic of the new product is "new", and the essence of "new" is that the performance, quality, etc. are superior to the old product. The more obvious the superiority of new products, the higher the degree of satisfaction of consumers, the more they can stimulate the enthusiasm of young consumers for innovation, and the more they can attract young people to buy, so that they can become the pursuers, triers and promoters of new products.

Therefore, enterprises should continue to use new science and technology, new technology, develop and design new products, and innovate in the shape, structure and performance of products, develop fashion products, and guide the trend of consumption.

1.Optimistic and cheerful: children's consumption psychology and behavior tend to be peaceful, with an optimistic and cheerful attitude;

2.Active curiosity: children are curious, have an active spirit, and like to try;

3.Fashion-sensitive; Children are more sensitive to appearance and fashion than adults, and are obsessed with some trendy brands;

4.Respect for parents' opinions: Children's consumption behavior is greatly influenced by parents' opinions, and parents' opinions will be respected in the process of consumption decision-making;

5.Pay attention to information: Children will play games online, pay attention to social networks, and will also input a lot of consumer information through books, **, etc.

The basic characteristics of children's consumer psychology and behavior include:1Learn more:

Children and adolescents collect information about consumption around them, influencing their consumption decisions. 2.Aesthetic preference: Children and adolescents will have certain aesthetic preferences, and thus tend to certain consumer goods; 3.

Openness: Children and adolescents are more willing to face new consumption concepts or new consumption methods; 4.Social etiquette:

When it comes to consumption, children and adolescents observe certain social etiquette.

The following are the psychological characteristics of juvenile (12-16 years old) childrenConsumption in the study of closed comparisons.

b.The characteristics of imitative consumption are prominent.

c.The propensity to buy began to be established, and the behavior of buying difficulties tended to stabilize (correct answer) dThe need for consumption has shifted from the need for pure physiological sedan sedan to the need for consumption with social content.