Is there any way to optimize the information flow of the second type of e commerce?

1. Start by understanding your audience

Under normal circumstances, we can analyze according to the 9 elements of the population: age, region, gender, hobbies, education, time period, equipment, income, occupation, etc., and through the above analysis of user attributes, living habits, and consumption behaviors, users can be labeled;

2. Combine the selling points of products with the pain points of netizens

Product analysis is a process that satisfies the user. We can list the above needs, extract the most essential needs, and then filter them to find out the core selling points, and then adjust the account.

3. Marketing nodes: make full use of holidays, weekends and other peak traffic periods to grab volume.

1. Account building standards

It is recommended that the account ratio of customers is 1:4, and it is recommended that the accounts of a single customer should not be too scattered, and concentrate within 5 accounts for testing;

2. Bid-first strategy

Priority: OCPC OCPM;

Bid setting: The bid must meet the industry guide price (system), and it is recommended to exceed 20% of the customer unit price if conditions permit, if it is lower than the industry guide price, it will lead to no volume;

3. Creative combination

Programmatic creativity: programmatic creativity accounts for more than 80% of consumption;

4. Frequency of material updates

Test period: about 15-20 materials are updated every day, and explosive materials are measured within 3 days;

Stable period: 3-5 new ideas are added every day to ensure the activity of the material;

The above update materials must meet the requirements: the slow frequency of update iteration will greatly affect the account acquisition.

5. Store page optimization

Strengthen the service ability of the store: **Activities, high sales, high-quality evaluation: store reviews + store ratings, to ensure that the service ability is reflected: bad reviews need to communicate with customers in the first time, accumulate more praise, if the negative reviews are placed at the top, it will affect the volume;

Store layout: header picture product display + activity information, product details display + certification qualification, material content highlights the advantages of brand manufacturers, display production lines, formal business licenses and other content, enhance customer trust, enhance CVR conversion;

The store is :* clear, and it is recommended that the overall content page should not be too long;

The conversion component calls up the conversion: the delivery time is expected, a variety of ** combinations;

Lead conversion: increase the frequency of interaction between store customer service and customers, strengthen operational stickiness, and improve customer purchase conversion;

Account optimization is a long process that requires continuous experimentation, and we are pursuing higher account quality requirements every day, so in the process of optimization, we should continue to pay attention to the performance of the account, and explore optimization methods that are more in line with our own promotion goals on the basis of observation and summary.

The second type of e-commerce. The term has been around since 15 years ago. Its specific definition refers to businesses that sell a single product on today's mobile advertising platforms, such as Toutiao and Guangdiantong.

Zhihui push, etc., rely on high-quality advertising traffic. The forms of transactions are mainly postage and cash on delivery. The whole chain model is merchant selection - advertising platform to obtain orders - merchant delivery - buyer signature and payment (refusal to sign and return). The process is short-lived, forming a closed loop.

So what is information flow? The information flow is an advertisement hidden in a bunch of information, mainly to delineate the target group, display relevant ads, arouse the interest of the circled group, and then click on it late. Current in-feed advertising.

Pricing is based on clicks, impressions, and performance.

The second type of e-commerce is to sell goods through the placement of Xinzhi Li Xiliu advertisements, mainly in the form of cash on delivery. Because the traffic of the information flow is very huge, the time of netizens on the Internet is getting longer and longer, and the information flow advertisements mixed in its hidden combustion will get more ** and clicks. Therefore, the secondary e-commerce has a large flow and many customers, which is easy to explode.

Those who understand know that secondary e-commerce can make tens of thousands of orders a day, which naturally brings a lot of income. In the era when traffic is king, where there is traffic, there are customers. We can put it to good use, and it will help you no matter what industry you're in.

1. Targeted delivery.

The key to whether the effect of Guangdiantong is obvious lies in how to carry out targeted delivery.

1) The delivery area is based on its own products or target users to carry out the appropriate city for delivery, and the city is optimized according to the existing big data.

2) The local recent climate, such as the promotion of snow, can be controlled through weather orientation, so that the content that needs to be promoted can maintain the corresponding scene, and it is easier to promote customers to reach a transaction through this method.

3) The user's age, user gender, and user's spending power are targeted according to the positioning of the product, such as electronic products for boys, beauty products for girls, according to the product to develop user portraits for screening, and then through the user's education, living status, etc.

2. Material production.

1) Eye-catching: A good landing page must have an eye-catching name, such as: "buy a good T-shirt for five yuan".

3) The content of the landing page: It is necessary to ensure that the creative points of the material or copywriting can be displayed on the first screen of the landing page without a chain, improve the relevance, ensure that the key points of the finger shape of the activity are prominent, and the background is obviously contrasted with the color to attract the user's attention and prevent the user from exiting in advance.

4) Landing page display: The landing page must consider the best problems of the computer and mobile terminals to ensure that users have it no matter what terminal they use.

3. Selection of advertising space.

1) Purpose: Before advertising, we must determine the positioning we need, whether to do activities or brand promotion, whether to do clicks or to do branding, after doing their own positioning, and then promoting will have twice the result with half the effort. (2) Budget:

According to the cost budget, there is still a big difference in different advertising spaces**, which needs to be reasonably arranged according to the budget and positioning.

3) For the customer group: whether it is an office worker or a housewife or a retired group, it is more secure to put the time period for different groups of people, such as using the spare time of office workers, so that office workers can have more sufficient time to carry out. Combining the above three points to carry out advertising, if it is still not clear, it is recommended that you first choose the top advertising space with a relatively high volume, and place them one by one, and after a few days of trial operation, then decide the key position according to the number of clicks.

Of course, there is no normality in the world, and in the process of promotion, try to match the corresponding ** activities, so as to maximize the advertising value.

On the whole, Luban, Doujin, Taurus, and Maple Leaf are better, but it also depends on the specific product, it is recommended that you try several mainstream channels at low cost, sometimes at different times, the conversion rate of different operation results is not the same. If there is technology, you can do your own low buried point on the page, conversion rate funnel analysis, see which link is wrong, but this needs to be studied with a heart, many users have heard that other people's homes are good, other people's orders are full, but in fact, everyone may face a similar market environment, such as how to promote, traffic channels are mainly these mainstream channels, and the quality and magnitude are stable, The difference is that others are more mature in the use of platform rules and traffic attributes, delivery skills, and some skills required for user conversion. Everyone is also stuck in hypothetical questions such as "is there a better channel" and "other people's unique traffic**", and it is difficult to make progress in their current operations.

Confident in their own business, multi-market judgment is not biased, have their own cognition and skills for marketing or traffic operation, and pay more attention to the information in the market, which will make an effect. Don't deny or doubt before you do it, try first, try more.

It is necessary to concentrate on sinking, pondering the scale of the platform and the details of promotion and delivery, paying attention to the conversion rate, paying attention to the characteristics of platform traffic, trying at low cost, and finding the feeling of second-class e-commerce, so as to make a different promotion effect from peers. If you have time to do your own research, if you want to grasp the big direction, you can leave it to a professional application company or a colleague who is better at advertising promotion and conversion rate optimization.

The second type of e-commerce is now more popular than the first type of e-commerce, compared to fixed in a certain treasure, a certain east, the second type of e-commerce is more flexible, free to choose, can be adjusted according to the season, peak and off-season, there are products to sell all year round, and another is that there is no need for warehousing, and the manufacturer can be directly shipped, which virtually saves storage costs. According to my operating experience in the past few years, the selection of products must be explosive, not too expensive, so that it is easiest to make money. For the advertising operation of the second type of e-commerce, look for Weixin, 8949 in the front, 84 in the middle, and 622 in the back

It's hard to say why it's hard to say another transaction cost, because each product is different, and the profit and loss of running is even different, so their customer unit price is not the same.

Hello, I recommend OPPO's marketing platform, the data is clear, the traffic is accurate, the cost is low, I hope it can help you.

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Advertising costs will occupy a large part of the cost of the second type of e-commerce, and it can be seen through this chart that the unit price of goods is relatively high, so many merchants make money in the way of small profits and quick turnover.

How can we minimize the cost of products and get the most profits?

The cost of the commodity itself is the most basic, and the general direct docking negotiation with the manufacturer will get the lowest **, although some ** chain middlemen will definitely have a price difference, but it is also a lot more convenient, no need to run around, saving a lot of time and cost.

The second is the cost of the courier fee, it is very important to choose a suitable courier, if it is to do cash on delivery, it is generally used by JD.com, it is very important to find a low-cost and reliable ** business.

Improving the sign-off rate of goods is also a key factor in reducing costs. The sign-off rate also involves many factors, whether the product itself is consistent with the advertisement, whether the packaging of the product is exquisite, whether the express delivery or the merchant's service can satisfy the buyer, etc. The same category of products is very worrisome, such as clothing, many people consider that since it is cash on delivery, then place an order first, whether it is suitable to take it home and try it on, it is very likely that it will be returned because of size, printing, material and other problems.

Therefore, the sign-off rate of clothing products is usually around 50%.

Repeat purchases. Finally, it is a repurchase, some fast-moving consumer goods or just needed products, the buyer is not enough to buy once, he will need to buy repeatedly, but the premise is that your goods can satisfy them, the satisfaction is high, the trust is high, just use these merchants to gather simple maintenance, throw out a little preferential ** can complete the repurchase, save advertising costs, then it is conceivable that the profit is much higher.

Reduce advertising costs need to have a relatively deep optimization foundation in operation Can reduce costs from other aspects Packaging and logistics Logistics can choose Jingdong and Debang You can learn about Hefei Kuailong Their reputation for COD is very good Specializing in serving the second type of e-commerce, you can ship goods nationwide Deliver goods in different places There is also a self-developed reconciliation system Clear and clear Fast payment You can learn about it.