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For Pinduoduo's new stores, it is natural to hope to be able to do a good job in the work of the store, hoping to make the store enter the state quickly, but generally speaking, it takes several months for the new store to have traffic and conversion? How do you get started?
Generally, when the Pinduoduo store opens, it will receive three months of traffic support, which is organic traffic. If the merchant can reasonably grasp these organic traffic, it is obviously much easier to operate the store in the later stage.
First, choose a good style.
The most critical step in opening a store in Pinduoduo is to choose a model, which must be paid attention to. The most important thing in choosing a model is to choose those models on Pinduoduo with less money, have a stable supply, and at the same time can give you the best advantage.
First of all, you can search for high-precision keywords in the Pinduoduo search section, the more the better, and then compare your own resources to slowly find out the most popular styles. As the saying goes, slow work makes fine work, don't worry too much.
2. Commodity pricing.
After the style of the product is selected, it is impossible to do without reasonable pricing, and the pricing of the product mainly depends on the pricing of the competitor's product. But that doesn't mean you can find the product with the highest sales and then only a penny lower than him.
Rather, it is decided based on one's own resources and abilities. If you encounter Pinduoduo's popular model, then the pricing can be slightly higher. As long as your pricing buyer can accept it, then the store will definitely be able to do it quickly.
Remember, if it's too high, no one buys, and if it's too low, there's no profit. None of this is feasible.
3. Opening a store and surveying the map.
Pinduoduo will continue to develop in the long run, and sooner or later it will have to open a through train, and the key factor in opening a through train is the click-through rate, which involves attracting buyers to click. You know, the higher the click-through rate of the main image, the greater the benefit to us. It can be said that the click-through rate directly determines the cost of promotion, so it is very important to open a store in Pinduoduo.
Fourth, multi-channel promotion.
Pinduoduo's successful multi-channel promotion, without promotion, the store will not have **, without **, no one will know, if you don't know, there will be no sales, and you will inevitably face the crisis of closing the store. Therefore, merchants must consider promotion plans and carry out free and paid promotion through various channels, such as: search promotion, scene display promotion, newspaper event promotion and social platform promotion, etc., so as to promote and attract their stores through this external promotion channel.
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At present, Pinduoduo is also a good choice for e-commerce. After all, the current ** drainage cost is high, and the effect of burning money by opening a through train may not be good. Don't do paid promotion, store visitors are really a little pitiful, especially for new stores.
In addition, judging from the current policy, it is obviously more inclined to support Tmall stores, and there is no support for **C stores as before. Now go and open a **c store, and the support traffic is really not as high as Pinduoduo. Personally, I think that the current ** is screening high-quality merchants.
Of course, if your product is competitive and the operation level is good, then it is still the preferred platform. Pinduoduo has developed rapidly in the past two years, and the overwhelming advertising has also earned enough attention from consumers.
1. Consumer groups.
Identifying consumer groups is crucial, and accurate traffic is very important for stores. Understand the consumption level and preferences of the target group, and use Duoduo to help you find out what products are popular under the business category and the best range that customers like. In short, first understand the market, so that you know yourself and the enemy.
2. How to choose products.
Sellers can choose the categories they are familiar with, or products with their own channels and advantages. This is very important, users who use Pinduoduo are looking for cheap and affordable.
3. Cost input.
Pinduoduo also needs to invest a certain cost to open a store, and sellers need to allocate funds reasonably to promote drainage and supplement orders, and do not invest blindly.
4. Margin rules.
1) Pinduoduo needs to pay the store deposit before releasing the product for the first time, and the deposit will be different for different categories. Pinduoduo margin support: Alipay payment, offline remittance payment;
Note: The security deposit is frozen during the store opening process and cannot be withdrawn. At the end of the check-out process, the deposit will be returned to the payment account.
5. Merchant withdrawal conditions and precautions.
1) Pinduoduo merchants need to remove the products in the store before applying for withdrawal, and there can be no new transaction orders in the store. And the order status in the store is the transaction success or closed transaction status.
2) Since the buyer can initiate a complaint within 30 working days after the order is confirmed, in order to avoid subsequent complaints and disputes, the merchant can only apply for a return after 30 days after the last order is confirmed to be received.
3) The merchant must withdraw all the cash available before applying for withdrawal.
Hope mine can help you.
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The selection of the source of goods in the newly opened store is very arbitrary, unless you are a manufacturer, and the selection of the model is something that the manufacturer is anxious about, not something you should be anxious about.
New store and new store, the important thing is a foundation, the foundation is done, it will be much simpler later, so sales and evaluation are the most important, I think everyone understands how to operate.
If you really don't understand these, I think your cognition is too poor, you need to learn professional knowledge, if you don't know how to learn, you can find some e-commerce training institutions will be better, such as: training institutions like Bada e-commerce;
Third, Bada e-commerce is an e-commerce incubation base, if your foundation is too poor or a white, these e-commerce incubation bases are your better choice, after all, Bada e-commerce can help you build from 0 to 1, so that students with a weak foundation will have a more comprehensive understanding, and Bada e-commerce has its own source of supply, which can be directly supplied to newcomers, so that there is no fear of no supply.
Moreover, their: "teaching skills + actual combat + wangdian incubation" 3-in-1 e-commerce training and teaching system. While learning the management skills of Pinduoduo stores, while opening a store for actual combat; Make money while improving your operations.
It can be said that this kind of training is very important for the growth of newcomers, and it is also very helpful.
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First of all, if you want to do a good job in promotion, it is necessary for the baby to have basic sales. (Modifiable.) And the main map. Hits. detail pages and so on.
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The current spelling can be modified into 3,000 strokes. For the operation of your later products. The increase in conversion rates goes a long way. It saves a lot of money to do sales. Do this well. In the optimization of the internal strength of the product. It's much easier to do.
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You can change the sales volume, quickly create a popular model, and you can change 2000 times at a time, saving the basic investment in the early stage, and it is a necessary operation for the explosive model.
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Nowadays, when it comes to Pinduoduo sellers, it is a troublesome thing for some Pinduoduo sellers to find that there are no visitors to their stores. So the traffic of the store is unstable? How to do it, let's learn from the e-commerce knowledge network.
1.Work with a professional Pinduoduo multi-generation operation team.
With today's surge in e-commerce traffic and the overall demand of the market, Pinduoduo's multi-generation operation has slowly begun to explode. For example, the e-commerce knowledge network is professional to provide systematic solutions and information services for the majority of merchants who want to operate Pinduoduo, so that you can really make money while lying down.
2. Pinduoduo through train.
Pinduoduo platform ** through train is also very specified for products, driving products to be accurate and accurate, if you are a small and medium-sized category store, don't compare with the big category, if you grasp the meat to eat.
3. Competitive system software.
At this stage, the theme activities of Pinduoduo platform are divided into several categories, namely homepage product competition, article product competition, ** competition, overseas purchase member area competition, and love shopping competition!
4. Advertising alliance platform.
You can also find some advertising alliance platforms to market and promote your products, such as: search, Tencent, Sina.com, A5, Tiger Sniff, these, and actively promote some advertising, such as Duanzi, Jibai, and other game entertainment characteristics of the network is scattered, all of which are connected to the advertising alliance platform.
Of course, the way of marketing and promotion is far more than this, these text and graphic content, the promotion method of small ** content operation is also a way, all in all, those who do e-commerce operations must increase the total flow of visitors to their stores, so that it is possible to increase the sales volume of the store.
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Basic optimization, promotion quantity, quantity subsidy plan, rational use of through trains, pay attention to the comprehensive indicators of stores, delivery and evaluation.
Step 1: Basic optimization.
In order to quickly ** and display the products of the store, it is necessary to optimize the title and main image, optimize it at one time, and do not change it all the time.
Step 2: Promote the quantity.
Choose 2 to 3 models, one data is good to make a hit, and two are auxiliary. If there is a problem with the explosive model, the auxiliary model can also bear the responsibility for the traffic, so that the store will not die. This practice is a platform trend for Pinduoduo.
Step 3: Replenishment plan.
If you want to rank quickly by farming sales, you need to use high-quality supplemental data to pave the way. Important: Don't use fake IP software that is not only unstable, but also unstable IP it is easy to monitor.
Step 4: Make reasonable use of the through train.
There are two benefits to doing a good job in the basic evaluation of product sales, opening a through train, and obtaining paid traffic through the through train: (1) Further improve the ** rate of babies and stores. (2) The proportion of orders that can be diluted and brushed back by through train orders.
Remember, the through train is only a paid drainage tool, not the main drainage**.
Step 5: Comprehensive store indicators.
The comprehensive indicators of the store must be as good as possible, dynamic scoring, various after-sales indicators, these indicators you can't do well, the platform thinks that your store's comprehensive ability is insufficient, so that the platform will not give you traffic for a long time.
Step 6: Delivery and Evaluation.
The last link of the whole order must be noted, the delivery time is recommended within 24 hours, Pinduoduo has been advocating the main fast point in recent years, and the merchants with slow delivery speed will not be weighted in terms of delivery speed, and buyers should be guided to evaluate.
Hope mine can help you!
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