Does anyone know how Dianping should operate?

Appropriate promotion, overlord meals, limited-time spikes, and voucher rush activities should be participated, but pay attention to batches.

The design of your own storefront. Pay attention to the avatar, store name, first picture, business news, Q&A, etc.

The operation of Dianping is not so simple, and now the competition is becoming more and more fierce, if you feel that you can't figure it out and don't want to waste time doing it yourself, you can find an operating company, and you must choose a reliable one.

I come to see if anyone knows how Dianping should be operated, this is a matter for app operators, they always hold small activities to let Dianping review, in order to achieve fan traffic and operating income.

How to operate this, I think it is best to find a plan to develop a plan, and then so that he can have a specific marketing route, so that he can have a good income, so it is best to redesign this concept, so that he can operate better.

Dianping should rely on the first volume, and then there will be advertising fees.

I don't know how Dianping operates, you should consult his customer service, which involves trade secrets, and it is estimated that the customer service will not tell you about this good thing.

Meituan Dianping operates.

Does anyone know how Dianping is supposed to operate? I think Dianping should be just as it works.

Hello dear! Dianping needs to do the following to become a high-quality review: 1. Check in according to the real experience of consumers, and the reviews should have 1 to 5 stars 2, and the reviews should not be less than 15 words 3. There can be no illegal words (advertising, repetition, and false) in the review process.

Dianping is a collection of offline merchant information, consumer users can comment on the merchant's store, and the content of the review can not only be seen by the merchant, but also by other consumer users, so as to obtain the public's comments on the service quality of the merchant, and at the same time, you can also get the merchant's discounts, service content and other information.

Founded in April 2003 in Shanghai, Dianping is China's leading local life information and trading platform, and the world's first independent third-party consumer reviews**. Dianping not only provides users with information services such as merchant information, consumer reviews and consumer discounts, but also provides O2O transaction services such as **, restaurant reservations, takeaway and electronic membership cards.

On October 8, 2015, Dianping and Meituan jointly issued a statement announcing that they had reached a strategic cooperation and established a new company, Meituan Dianping. In January 2016, Meituan-Dianping's app "Dianping" was listed in the "2015 Tencent App Baoxing App List" and won the "Top 10 Most Popular Apps of the Year". At the same time, "Dianping" is also the only food and health app to receive this award.

Advantages of Dianping

Dianping is China's leading local consumer platform and the world's first independent third-party consumer review**, which is committed to providing netizens with merchant information, consumer discounts and an interactive platform for publishing consumer reviews in the fields of catering, shopping, leisure and entertainment, and life services. At the same time, Dianping also provides one-stop precision marketing solutions for small and medium-sized merchants, including e-coupons, keyword promotion, **, etc.

Hello dear, the public points out that the high-quality reviews of the deferred review need to meet the following conditions:1Authenticity:

Reviews must be truthful and credible, and must not be factual or exaggerated. 2.Objectivity:

The content of the review should be objective and fair, and should not have too much subjective emotion. 3.Detail:

Reviews should be detailed and specific and provide valuable information to other users. 4.Prescriptive:

The return of the town within the review should comply with the relevant regulations and requirements of Dianping, and must not violate laws, regulations or social morality. If you want to be a high-quality review for Dianping, you can start with the following aspects:1

Authentic sharing: Share your real consumption experience and feelings, without exaggerating or fabricating facts. 2.

Detailed: Describe the details of the restaurant's or merchant's environment, dish quality, service attitude, etc., to provide valuable information to other users. 3.

Reasonable evaluation: The evaluation should be objective and fair, not affected by personal emotions or other factors, and try to give a realistic evaluation. 4.

Healthy and uplifting: Reviews should be healthy and uplifting, and should not contain vulgar, offensive, or illegal content. It should be noted that Dianping will review reviews posted by users, and if the content of the review does not meet the requirements, it may be deleted or removed.

If it is to ask how this platform works. To put it simply, it depends on the evaluation content of each consumer, and now it is basically to encourage big V writers to evaluate more, and others choose to consume with reference to the evaluation content.

If you ask the merchants on Dianping how to operate Nakuan. First, the product is good enough (including environment, taste, service, etc.). Second, rely on online store decoration, such as whether the address description is easy to find, whether it is attractive enough, whether the coupons, whether the evaluation content is high-quality, etc., of course, in the field of vision of consumers, it is still necessary to rely on star rating, big V evaluation to brighten, visits, collections, appointments, these data to improve the number of visits, so as to go on the hot list.

Summary. Dianping is a well-known catering e-commerce platform in China, with extremely high user traffic and merchant resources, providing consumers with accurate and valuable business information and various service experiences. From the perspective of platform operation, the operation of the Dianping platform has the following advantages:

1.User convenience: The user experience provided by the Dianping platform is very convenient, and users can easily find nearby businesses, browse business information, review and rating, make reservations and consumption settlements on the platform, and greatly improve users' consumer satisfaction.

2.Abundant merchant resources: Dianping's business data is very rich, covering all kinds of food, hotels, entertainment and other formats, and the merchant ratings and review information on the platform are more conducive to the market competition and development of merchants.

3.Wide application of data: The Dianping platform has strong big data analysis and application capabilities, which can provide merchants with more accurate operation strategies, first-class solutions and personalized consumer care through big data analysis, and improve the effect of customer maintenance and operation management of merchants.

4.Great market influence: As a well-known brand in the fields of catering and entertainment, the Dianping platform has a certain leading and promoting role in the market, which can drive more merchants to join and promote the development and reform of the market.

Dianping is a well-known catering e-commerce platform in China, with extremely high user traffic and merchant resources, providing consumers with accurate and valuable business information and various service experiences. From the perspective of platform operation, the operation of the Dianping platform has the following advantages:1

User convenience: The user experience provided by the Dianping platform is very convenient, and users can easily find nearby businesses, browse business information, review and rating, make reservations and consumption settlements on the platform, and greatly improve users' consumer satisfaction. 2.

Abundant merchant resources: Dianping's merchant data is very rich, covering all kinds of food and drink, hotel, entertainment and other formats, and the merchant ratings and review information on the platform are more conducive to the market competition and development of merchants. 3.

Extensive data application: The Dianping platform has a strong data analysis and application ability, which can provide merchants with more accurate operation strategies, first-class solutions and personalized consumer care through big data analysis, and improve the effect of customer maintenance and operation management of merchants. 4.

Market influence: As a well-known brand in the fields of catering and entertainment, the Dianping platform has a certain leading and promoting role in the market, which can drive more merchants to join and promote the development and reform of the market.

Can you elaborate on that a little bit more?

In short, as a well-known e-commerce platform and a new platform for catering service stools, the Dianping platform has won the trust and support of the market and commercial investors through various operations and marketing effects.

Abstract:Dianping has become an important entrance for the online visibility display of merchants, and it is also an important entrance for store traffic. As a merchant of Dianping, how to seize this hot spot and improve the ** degree, popularity and conversion rate of their stores?

Let's take a look at Dianping's operation tips. How Dianping works.

After entering the Dianping page, we will see the items recommended by the system on the homepage, and if consumers are in the praise of these recommendations, they will stay when they see what they like, so that their attention is taken away.

2. Store decoration allows consumers to watch for a few more seconds.

As far as restaurants are concerned, when customers go to a place and need recommendations, they search for keywords corresponding to the transaction, and there will be a lot of relevant recommendations at this time, and when we don't know these businesses, we can only choose the store based on the first impression, so the head picture of the store is extremely important.

3. Appropriately, let consumers stay.

Customers will go to the detailed selection after choosing a number of stores, and at this time, the stores with ** activities can be eye-catching.

4. Promote evaluation and provide a good dining experience.

There are 8 levels for everyone, from v1 to v8. The higher the rank, the higher the level of the member, the higher the rating of your restaurant, which has a great effect on the improvement of the store.

Dianping operation tips.

1. Page design: Packaging design from the beginning picture, poster and all the ** that needs to be uploaded, which causes consumers to place orders. For example, the header picture plus activities and preferential information to attract consumers to click;

2. Improve information: All the information that can be seen on the page needs to be packaged and improved, so that consumers can have a clearer understanding of the store, and good copywriting can increase the probability of consumer choice;

3. Offline guidance: take the initiative to guide in-store consumer customers to buy online, so as to increase the sales data of online products, and good sales data will also add points for consumers to place orders;

4. Combine the store's flagship products and other high-margin products, which should not only provide consumers with a complete dining experience but also provide more space for discounts, with large discounts and a greater sense of value for consumers;

5. Paid promotion: use different time periods, different distances, and different ** to promote and increase the ** of the store;

6. Influencers visit the store: Invite big V influencers to experience and evaluate in the store, and the evaluation of influencers is easier to help the store bring **, so as to attract traffic to the store.

Dianping Brand **Recommended".

1. Visual optimization, improve the page information of the store on the review platform, as well as the design of posters and **.

2. Event planning, planning different voucher gameplay; Optimize****; Plan a new event.

3. Pinling Chong promotion Wang or tools, use platform promotion tools for publicity and promotion, and increase participation in platform activities.