Where is the story based advertorial marketing model?

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Everyone grew up listening to stories, and people like to listen to stories, so story marketing advertorials can get a good amount of reading and dissemination, such as a story of "Don't use a cat to set a mobile phone unlocking password", which tells the story of the protagonist's whim after setting the mobile phone unlocking password with a cat's paw, a series of embarrassing things that happened that couldn't help laughing, and gained tens of millions of readings, which is actually a story-style advertorial of a mobile phone.

Such a story-style advertorial marketing model, you can find a famous one* product, a lot, I hope it will help you.

There are indeed many such cases, and it is estimated that there are more than 1,000 such articles on the worry-free soft article network, you can go up and take a look.

"30 Days to Become an Advertorial Master" Information Find me if you need it!!

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

Body:

I'm 28 years old this year, and I don't think I'll get married in my life. Because of my height, the misalignment of my hands and legs often gets in my way. Beautiful clothes have never looked as good on me as they did on other girls.

It seems that no flower messenger will ride his white horse to take me away.

At last, however, a man was willing to live with me, and Wright was not the sophisticated lover we had dreamed of when we were 16, but a man who was often at a loss, shy, and clumsy.

He took a fancy to a good thing that I didn't know about. I feel that this life is worth it. In fact, Wright and I are both like that.

Soon, we got along with each other, and if we weren't together, we felt like we were quiet. So we think it's the kind of love story in fairy tales. It was one day in the middle of April, and we were married on a fragrant day.

That was nearly thirty years ago, and since that day, it's been the same almost every day.

To this day, I can't believe that I've spent thirty years with Wright, and that time has carried Wright and me quietly by, like driving a canoe in a calm sea, and you can't feel the flow of the boat. We've never been to Europe, we've never been to California, and I'd like to have a few children, but that's not possible.

Wright died two years ago in April with a smile on his face, just as he did when he died. The flowers of the apple trees are still in full bloom, and the earth is still filled with sweetness. And I was quietly lost, wanting to cry without tears.

When my family came to help me with Wright's funeral, I realized that Wright had left me forever.

Wright didn't leave me much wealth, but there was an insurance policy that took care of my entire living expenses for the rest of my life in the safe. When it comes to the death of a man whom a woman sincerely loves, I am as satisfied as any other woman.

Classic drinks, your first choice!

The moon is in the sky, and the night is as cool as water. The stars blink and blink like someone in my heart is waving to me, staring at the night sky, I have a lot ......of thoughts

It's the Mid-Autumn Festival again, and I, who is studying away from home, feel lonely at the moment, and can't help but think of a poem: "Being alone in a foreign land as a stranger, thinking of my relatives every festival." "Distant relatives, how are you? After thinking about it, I picked up my phone and called my father who was far away.

Hey, Dad, I'm not going home for the Mid-Autumn Festival this year, and I'll come back during the winter vacation. ”

Oh, don't go back, this is also, it's so troublesome to go back and forth, and the cost of the journey is quite expensive. Then you have to pay attention to your body! Are there any mooncakes to eat at school? ”

Yes, my roommate brought it. At this time, I felt that the previous loneliness dissipated a lot, and my father's voice was thick and good.

Oh, you have not digested well since you were a child, and when you eat mooncakes, you have to drink more water, and also, mooncakes have a lot of sugar, oil, and high fat content, so it is easy to get angry if you eat too much. Do you remember your favorite Nongfu Spring, and remember that even if you are alone, don't forget to be a little sweet. When the time comes, don't forget to drink Nongfu Spring's new bubble tea, the classic taste will never go out of style, and the ice cold will taste better and get tired.

I know Dad, I have it. You too, don't eat too many mooncakes, pay attention to your body. Okay, I'm going to eat first, no more, Dad, goodbye! ”

Haven't eaten so late? Remember to drink some bubble tea after eating mooncakes! And ......”

Got it, Dad, make a cup of tea, I'll remember to drink it; Even if you're out alone, don't forget it's a little sweet, I'll remember. The weather is getting cooler, so dress more. Goodbye Dad! ”

After chatting with my father, I felt warm in my heart. Looking up at the sky again, the moon seems to be much rounder and brighter at this moment, and I can see more clearly in the distance.

When I finished eating mooncakes in the evening, picked up a bottle of bubble tea, and stood on the balcony of the dormitory, looking at the autumn night sky outside, thinking about home, missing my family, and thinking of what my father cared about and told me. I don't know if it's the moonlight in my eyes, or the tears are flashing, I don't know if the relatives in the distance are now enjoying the same bright moon with me, thinking of each other.

There are many examples of story-style advertorials on the Internet, but if you want to adapt them according to their examples, it is not original, it is easy to be deleted by the platform, it is best to find a professional company to write, I am working with Tuishou company, they can write professional advertorials, they are all original, and the writer's attitude is very good, can deeply understand what I mean, and write excellent advertorials.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

It takes a lot of time to write a good advertorial, and not all advertorials need to be written in the same way, after all, it takes a lot of time to write a good advertorial, in the face of this situation, we usually need to continue to study and read more books, and there are many classic sentences in the book that can be referred to and learned.

In fact, we can also look at other people's articles and see how others write, after all, if you want to write a good advertorial or article, you need to keep learning, of course, in addition to looking at us, we also have to write it ourselves, otherwise it is useless, after all, not everything will be looked at.

Writing is a persistent thing, as long as you continue to write every day, you can write a good advertorial and article, and when you have more knowledge, it will be easier to write again.

Let's give you a general idea.

1. Clarify the direction of our writing, as long as we determine the direction, we can write better.

2. Determine the title of our writing, as long as the title is attractive, the article will be useful.

3. Write clearly in paragraphs, and not without paragraphs throughout the whole process, which will greatly affect reading.

4. Remember to match pictures in the content of the writing, only the best manuscript is of high quality.

Story-based advertorials have fixed routines, which are generally based on miserable sales and inspirational counterattacks. Now the advertorials are all the same as the previous ones, if you want to write a good advertorial, you can take a look at the emotional class of the story of "Bosom Friend", and you will see tears and noses!

Advertorials are "text ads" written by the marketing planners of enterprises or copywriters of advertising companies compared to hard advertisements. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.