The objectives and composition of the new agricultural product marketing system

Establish a national public welfare agricultural product market system that covers the important circulation nodes of agricultural products across the country, with the cross-regional public welfare agricultural product wholesale market as the leader, the regional public welfare agricultural product wholesale market as the backbone, and the public welfare agricultural product retail market and the field market as the basis, improve the investment, operation, and supervision mechanism of the public welfare market, and form a new pattern of agricultural product circulation in which the public welfare agricultural product market and other municipal playgrounds promote each other, compete in an orderly manner, and develop in a coordinated manner. It plays a backbone supporting role in ensuring supply, price stability, safety and environmental protection.

The marketing strategy of agricultural products refers to the specific plans and programs of agricultural product production enterprises on how to bring agricultural products to the market and achieve sales based on the market demand and competitive environment of Lu Chunzi. The strategy includes the company's market positioning, product positioning, marketing, sales channels, brand building and other aspects, the main purpose is to focus on target customers, provide targeted products and services, create brand value, select appropriate channels, etc., to ensure that enterprises in the competition of similar products to achieve market advantages and higher sales.

The marketing strategy of agricultural products should be formulated in combination with the production characteristics, market conditions, and market environment of agricultural products, so as to make better use of market opportunities and advantages. In addition, agricultural products enterprises also need to formulate feasible and effective agricultural product marketing strategies according to their business objectives and economic conditions, so as to provide guarantee for their success in market competition.

Summary. Hello dear, I'm glad to answer for you, there are new marketing concepts for agricultural products.

First, business orientation.

2. Product, value and quality.

3. The true business scriptures; First, business orientation. 1, production-oriented 2, product-oriented 3, sales-oriented 4, marketing-oriented 5, social marketing-oriented.

What are the new marketing concepts of agricultural products?

Hello dear, I'm glad to answer for you, there are new marketing concepts for agricultural products.

First, business orientation.

2. Product, value and quality.

3. The true business scriptures; 1. Cultivating and answering business orientation; 1, production-oriented 2, product-oriented Huixiang 3, sales-oriented 4, campy skin fibrillatory sales orientation 5, social marketing orientation.

Hello, the marketing concept Liang Nian, also known as the marketing management concept, referred to as the marketing concept, refers to the guiding ideology or fundamental view and fundamental attitude of the enterprise engaged in marketing activities and management process, that is, the attitude and guiding ideology held by the enterprise in the process of carrying out marketing activities. It plays a dominant and guiding role in corporate marketing activities, so it is called "enterprise way of thinking", also known as "corporate philosophy", and can also be called "marketing management philosophy". <

1 agricultural products + visual agriculture "visual agriculture" mainly refers to a model that relies on the Internet, the Internet of Things, cloud computing, radar technology and modern technology to present the mode, means and methods of the growth process of crops or livestock to the public, so that consumers can buy high-quality products with confidence. 2.Agricultural products + micro-business In fact, it is a special agricultural micro-business.

Publish your own agricultural product information through WeChat Moments, which includes: planting, growing, picking and other information. The growth of agricultural products is filmed and posted on WeChat, so that Jianchang users can understand the situation of agricultural products for the first time.

Agricultural products + catering Take the restaurant and catering experience as a channel or platform, and then graft the experience, consumption and interaction of agricultural products into the restaurant, so as to solve the dilemma of agricultural product sales and promotion.

1. Expand marketing channels for agricultural products; 2. Implement brand marketing strategy; 3. Big data estimates the needs of the target market; 4. Green and healthy agricultural products; 5. Intensify the regulation and supervision of agricultural products; 6. Encourage farmers to cooperate collectively and carry out large-scale and specialized production; 7. Deep processing marketing strategy.

Encourage farmers to cooperate collectively and carry out large-scale and specialized production

The only way to ensure a sufficient number of products is to expand the planting area, which is conducive to the development of long-term marketing strategies and the stability of the economy.

Intensive processing marketing strategy

There are many examples of the value-added of agricultural products through intensive processing, and enterprises can not only obtain the value-added part of agricultural products, but also the income of farmers Akeno from processing. The intensive processing of agricultural products has extended the industrial chain, improved the comprehensive benefits of agriculture, and promoted the healthy and rapid development of agricultural industrialization.

As an activity, the marketing of agricultural products has the following four basic functions:

1.Discover and understand consumer needs.

The modern marketing concept emphasizes that marketing should be consumer-centric, and agricultural enterprises and cooperatives can only achieve the goals of enterprises by meeting the needs of consumers, so discovering and understanding the needs of consumers is the primary function of agricultural product marketing.

2.Guide business decisions.

The correctness of the decision-making of agricultural enterprises and cooperatives is the key to the success or failure of the enterprise, and in order to survive and develop, it is very important to make good business decisions. Through marketing activities, analyze the trends of the external environment, understand the needs and desires of consumers, understand the current situation and development trend of competitors, and guide agricultural enterprises and cooperatives to make corresponding and scientific decisions in terms of products, pricing, distribution, services and other aspects in combination with their own resource conditions.

3.Open up the market.

Another function of agricultural product marketing activities is to fully grasp and capture market opportunities through the investigation, understanding and analysis of consumers' current and potential needs, actively develop products, establish more distribution channels and adopt more advanced forms, open up markets and increase sales.

4.Meet the needs of consumers.

Satisfying the needs and desires of consumers is the starting point and center of agricultural product marketing, and it is also the basic function of marketing. Through marketing activities, enterprises start from the needs of consumers, and according to customers in different target markets, adopt different marketing strategies, reasonably organize the human, financial, material and other resources of agricultural enterprises and cooperatives, provide consumers with marketable agricultural products, and do a good job in various services after sales, so that consumers are satisfied.

Modern agricultural product marketing is mainly in three directions, agricultural product upgrading, commodity packaging, commodity promotion, which is also the significance of agricultural product marketing organization.

First of all, when agricultural products are upgraded, no matter what products are sold, the application scenarios must be considered first. Because the current society is not an era of material scarcity, primary agricultural products have a very high substitutability, such as yellow peaches, typical primary agricultural products, its biggest problem is transportation and storage, and there are a lot of production areas in the country, how can it emerge? Here we need to upgrade agricultural products, that is, to build agricultural products into commodities.

For example, yellow peaches are canned to facilitate storage and extend the shelf life. Then there is raw processing, Peking University has a drying technology, which can achieve fast and low-cost drying, we make yellow peaches into snacks, which can be eaten when traveling, can be eaten during work breaks, and are easy to carry, and can be sold high. Is it possible to refine the elements in yellow peaches as yellow peaches**?

This is the direction that can be studied, if you want to rely on the farmers themselves to study, then in fact the cost is greater than the marketing agency, because the farmers never say the cost of time, their own labor cost, opportunity cost when calculating the cost.

The second is commodity packaging, which I use here, which is based on the transformation of agricultural products to commercialization. That is, on the basis of building a brand system, the brand here is not as simple as a name. For example, in the hot honey market now, everyone is rushing to the chrysalis, why can your honey be sold so hot?

For example, our brand name is Portable Xiaomi. The positioning of the brand is small and carry-on, from the packaging to pay attention to convenience, and then in the publicity to highlight the high quality of the honey source, which is more competitive than those on the market who are still fighting at a low price. How to achieve such accurate packaging, it is necessary to spend a lot of effort to study consumer behavior and study the point that consumers are willing to pay for.

The last one is Sponsored Products. This is also what many people and many companies lack the most, and it is also a very professional environment. The product is not put on the **, or it can be sold well on Douyin.

In the past, the cost of acquiring customers for online traffic was still 5 yuan or 8 yuan, but now it has reached more than 200. How to acquire customers at a low price and effectively is not a simple matter. Operators need not only to have the ability to plan as a whole, but also to be proficient in various channels, and at the same time to have solid marketing skills in order to sell goods.

1. Product positioning and market positioning: determine the characteristics of the product and the target market, understand the needs of consumers, and formulate marketing strategies based on this insight.

2. Brand building: improve the visibility and reputation of the product through brand building, and increase the trust of consumers in the product.

3. Channel selection: choose the right channel to sell agricultural products, such as supermarkets, e-commerce platforms, farmers' markets, etc.

4. Publicity and promotion: improve the awareness rate and recognition of products through various publicity means, such as advertising, ** activities, etc.

5. Strategy: Formulate a reasonable strategy according to market demand and competition to ensure the competitiveness and profitability of products. Wu Shi.

6. After-sales service: Provide high-quality after-sales service to meet the needs of consumers and increase their loyalty to the brand.