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It is said that opening a gym requires a lot of preparations, and it is even more difficult to open a chain gym, and the stores that need to be worried about have changed from one store to several, and the worry has also become a few.
The first is to prepare money, a lot of money. Because the rent, water, electricity, labor, and equipment of a gym cost a lot of money, and a set of cheapest equipment also costs hundreds of thousands, and you are a chain gym, the grade cannot be too bad, so the equipment investment is greater, and then the venue cost, the minimum is 200 square meters, and it is a lot of money in a year. Artificial water and electricity are a big expenditure in the summer, although they make a lot of money in the end, but the upfront capital investment is huge.
The second is the choice of venue, the chain gym must cover every part of the city, and minimize the overlapping position of the two gyms, so that the gym can radiate to the maximum range, so the early site selection must be selected. Then there is the choice of gym area, too small to accommodate more members, can't make money, too big if the cost is high, easy to lose money, so the area must be adapted, the gap between each store is not too big, to ensure the overall development, you can build one or two.
Finally, it's easy to overlook the coach, which is crucial in determining the level and reputation of the gym. Because the main income of the gym is personal training, if the personal trainer is poor, the business will be poor, and then others will think that the level of this gym is not good, maybe newcomers will come, but a little basic is willing to go to the trainer better gym, after all, you can learn a lot of things. Therefore, it also costs a lot of money and energy to hire coaches.
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Nowadays, fitness has become a hot topic, from young teenagers to middle-aged people choose to go to the gym for fitness, so if you want to open a chain gym, the prospect is still very impressive, but the premise is that you must be well prepared. The most basic thing is to look at the location you choose for the gym, if your store is in an open place, or a mall you don't go to at all, there will definitely be no customers.
It is best to open the gym outside the community, if you can, the community is the most convenient, many large shopping malls are more, you can also open a gym, but you must consider whether there is a community around. The second is the perfection of fitness equipment, the main reason why many small gyms can not be opened is that their fitness equipment is not professional enough, not complete enough, since you want to open a chain of gyms, then you must have your own characteristics, from the fitness equipment, enough attractiveness, in order to attract more customers.
There is also the choice of materials in the decoration, if the gym chooses inferior decoration items, everyone smells a strange smell after entering, at this time the other preparations are good, in fact, they are all in vain, we must give everyone a clean environment. Try to make the bathing place bigger, if you can have a single room to take a bath is the best, I have many students go to the gym to exercise the main purpose is to be able to take a bath there for free, and the environment is very good.
Before the gym opens, you can go to other gyms as a customer to see if there are any things you have forgotten to prepare, and you can also add some experience to yourself. Try to hire some well-known coaches, strengthen professionalism, and be able to provide customers with good service quality, word of mouth, and their reputation will spread.
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I have a lot of friends who are close to yoga and have a lot of yoga studios, including relatively large yoga studios that open some chains. In fact, this is more similar to a chain gym. For these friends I have seen, their experience of opening a yoga studio, I think that to open a chain gym, the first and most important preparation is that you must have a certain number of customers**.
More important than the coach and the venue is your clientele. For example, you can start to promote relevant content in your circle of friends very early or have a relatively large Weibo, and then you don't need to propose a gym first, don't propose a gym arrangement, and send some fitness content at the beginning to gather such a group of people who are interested in fitness.
Only on their basis can you open a chain of gyms.
Then it is to pay attention to the selection of your location, and your personnel arrangement, if you want to open a chain gym, then the space must be large enough, and then the equipment must be more comprehensive, he needs a greater initial investment than opening a yoga studio, so it is best to have a professional with some relevant experience to partner with you or give you some guidance, otherwise it is easy to make some mistakes.
It is also very important to pay attention to the selection of location, it is best to be in those places where the traffic is more convenient, and then there is a certain amount of **, although the rent will be more expensive, but if the operation is done properly, the income and returns are also very considerable. All the right business needs long-term accumulation and operation, and there is certainly no objective return at the beginning.
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1. The successful operation of a large-scale health club must have several conditions for the club:
1. The maturity of the local fitness market and the spending power of consumers.
2. The future business route of the club is determined, for example, to be a popular club or a mid-to-high-end club (it is cheaper to do a popular card, the number of members is relatively large, and the area of the club is required to be large and the equipment is more.) The quality requirements for the device are not high. The card price of high-end clubs in high schools is relatively expensive, and the level of service is demanding.
The quality requirements of the equipment are also a little higher, so that the world's top brands will be used: LifeFitness, Biqo, Space, Xingchi, Thought, etc.
3. The geographical location of the club is very important, and the location should be paid attention to, and there should be enough parking spaces downstairs of the club. Large clubs will have relatively many members, and not having enough parking spaces will cause a lot of inconvenience to members. The best club will have an upscale main residence next to it and a large enough car park.
4. Before the start of a large club, the management and main personnel of the club should be determined, and the management of a large professional fitness club cannot be properly managed by the investors of the club alone, and must be assigned to manage. and pre-training of club staff. The staff includes:
Coaches, membership and in-house service staff.
5. The choice of equipment brand of the fitness club is also very important, and the selection of equipment should pay attention to the following points. Don't buy equipment with too good brands, because only the coach understands the quality of the brand of fitness equipment. The quality of the equipment lies in its training effect and its service life, and an experienced professional coach can basically distinguish the quality of the equipment.
6. The selection of the management mode of the club, in Beijing, Shanghai and other large clubs, the management mode adopts sub-department management, each department determines the management personnel, the coaching department should have a coach supervisor, the membership has a supervisor, and the bar has a bar supervisor. If required, a club management manager can be identified.
7. One thing to be sure of is how to do a good job in the promotion of the club, which is directly related to the efficiency of the return on investment. The promotion of a successful large club should be a combination of internal and external. Externally, it is planned by the advertising company, and the internal is the choice of coaches, for a newly opened club to do internal publicity, the coach is indispensable to the selection of coaches, the choice of coaches should pay attention to not pay too much attention to the size of the coach, the size is too large so that fitness members have a role in resistance, the choice of age is also very important, the choice of relatively young coaches is more energetic, the coaches must be a very united group, the age gap often causes inconvenience in communication.
It is very important for the instructor to give the first impression to the visitors.
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Site selection, cost risk assessment, gym equipment purchase, and more.
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Sportswear, sneakers, towels, drinking glasses (mandatory for cycling), with locks (temporary lockers come with locks).
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Prepare money, and ask for equipment, business, business plan, investors, share distribution, etc.
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Going to the gym for the first time is first and foremost preparing your workout attire, and it's important to choose the right gym gear.
1. If you take a bath, bring a change of clothes, towels, shampoo, and shower gel. The gyms all have showers, and towels can be taken out in advance to dry. If possible, try to prepare a large sports towel, which can wipe sweat at any time.
2. Prepare a set of sports tops and shorts that are slightly thinner, looser, quick-drying, and sweat-wicking fast, as well as sports socks and shoes (this is very important, socks that specialize in sports will make you very comfortable), and change them first. The top is recommended to be sleeveless, which is more comfortable and convenient.
3. If you go to the gym just for running, cycling, or yoga, then gym gloves are not very important. If you want to do strength training, then it is still necessary to prepare, otherwise it is easy to grind calluses on your hands.
4. When going to the gym, it is best to choose sneakers with good slip resistance to prevent being slipped by the sweat dripping on the ground, and the second is to fit and feel comfortable.
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First, the detailed handling of the business license will be clear to the local industrial and commercial administrative department for consultation, because the standards in each region are different.
Second, the start-up capital is mainly the rent of the venue, the gym equipment, and the coach's salary, which can be calculated according to the plan, of course, this plan must be based on the local fitness interest in a specific market research, estimate how many people come to the gym every day, and estimate how much turnover is estimated, so as to develop a plan for capital input and output, and determine the scale of investment according to this plan.
Third, the location only needs to be based on the positioning of the consumer group in the area or where the main consumer group is? Of course, it is a contradiction to consider the rent and area of the site at the same time, but it is recommended to take the area of the site as the main site selection principle, and the area is larger than the operation.
Fourth, the decoration is only required to be simple and clean, the wall is required to have mirrors, and the ground is better with wooden boards or carpets.
The equipment commonly used in the gym are: 1) strength training machines; 2) Running trainer [3) Rowing boat trainer; 4) Step exerciser; 5) Simulated swimming trainer; 6) Ice skating exerciser.
Fifth, in the process of operation, it is necessary to strengthen the procedural management, that is, the customer consumption process, that is, the exercise process is divided into some steps in detail, and the staff can be divided into some groups according to the process, so that they can perform their duties and do their own thing. You can also hire a special trainer to conduct professional fitness and bodybuilding training for guests.
Sixth, in terms of pricing strategy, it is advisable to adopt popularization, expand the number of customers, and implement "small profits but quick turnover". And scientifically plan and arrange the exercise time. In terms of service, you can consider the appropriate combination of several drinks and snacks for food sales, not only to provide convenience for customers, but also to increase the income of business items for yourself.
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What are the preliminary preparations for gym decoration? One is to determine the type of gym and the other is to determine the address of the gym. Determining the type of gym is to determine the design idea of decoration, and different types of gyms have different requirements for the grade, style, and space planning of decoration; The address of the gym is determined because, first of all, you have to have a gym, secondly, the geographical location is related to the target group, the gym is a place to provide services to customers, and the customer's feelings should be considered when decorating, in addition, the location of the gym is also related to some decoration details (such as floor load-bearing, water seepage and other issues).
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Preliminary market research and analysis and market research to make an overall planning, gym positioning, gym site selection, gym design and decoration, gym equipment purchase, personnel recruitment and training, gym pre-sale, trial operation, gym official opening, and then daily management and operation.
Do a good job of accurate positioning, determine what kind of gym to open, and then determine what kind of overall operation and management model to adopt.
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Gym Equipment:
Spinning, seated chest press, butterfly machine, shoulder press, high pull back trainer, low pull trainer, seated leg curl trainer,
Horizontal leg curl trainer, abdominal exercise, back exerciser, smith machine, flat bench press frame, inclined bench press frame, Roman stool.
Ab board, adjustable ab board, shoulder chair, large barbell bar, curved bar short straight bar, dumbbell, dumbbell flat bench, adjustable dumb.
Bell chairs, small dumbbells.
Fitness Instructor:Personal fitness trainer, gymnastics fitness instructor.
Business Procedures:
The documents and certificates to be submitted to apply for the registration of individual industrial and commercial households are as follows:
Application form for individual business registration signed by the applicant (fill in the self-employed application for business registration form);
Proof of employees (those who operate in this city must submit a household registration certificate, including household registration book and ID card, as well as relevant certificates for retired and other unemployed persons; Personnel from other provinces and cities must submit their ID cards, temporary residence permits in the local area, and women of childbearing age must also submit family planning certificates; Take a photo.
Proof of business premises;
Proof of relationship between the family members of the family-run household;
Notice of pre-approval of name;
Relevant special certificates that should be submitted in accordance with regulations, rules and policies.
To apply for a gym business license, if it is self-employed, you can handle it according to the following process:
The documents and certificates to be submitted to apply for the pre-registration of the name of individual industrial and commercial households are as follows:
Proof of the applicant's identity or relevant proof entrusted by the applicant;
Application for pre-registration of the name of individual industrial and commercial households;
Other documents and certificates that should be submitted in accordance with regulations, rules and policies.
After the materials are ready, submit them to the local industrial and commercial administrative department, and after approval, you can receive the business license of self-employed entrepreneurs.
It's best to hit **, because then members will feel that we care about them at all times
I think it is necessary, because everyone will have some problems in their body, and they need to find a master to repair a car, not to mention their own body? A good coach will help you achieve what you want. Under this premise, fat loss requires a certain amount of perseverance to gain muscle, and it is more difficult to lose fat, and more technology is required!
Don't exercise blindly, do it appropriately.
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