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Ask your local well-known TCM physiotherapist or health expert to make a professional introduction in your store, which will increase the reputation of the store. In general, publicity is important, it is more important to popularize the benefits of TCM massage to all classes, although some people know some knowledge of massage, but they are not very professional, they don't know what are the benefits of massage, or what are the disadvantages, they need to have a personal experience, so you can hold an event about massage in the store, tell people about the benefits of massage, and then let them experience the magic of massage for free. Of course, as long as you have real skills, you will definitely have a lot of customers.
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Simple, please Yang Degui.
Traditional Chinese medicine belongs to traditional culture, and Western culture does not recognize the theory and meridians of traditional Chinese medicine at all. Because the meridians have no anatomical basis. That is, why is your TCM massage useful, it is theoretically impossible to explain, there is no theoretical basis for relaxing muscles and invigorating blood, so you should be **!
But the effects of traditional Chinese medicine and acupuncture cannot be denied! This has formed a very ridiculous phenomenon, you say that you can't build a building on the desert, but he just built a high-rise building, Yang Degui made something out of nothing, and the phenomenon of touching money in the water will not exist at all with Western culture! Physics, philosophy, physiology, and the whole science can not be explained, but it has existed in the world for more than 20 years, and the ** station has been released twice, after Shang Zhengyi approved it in November 2010, Liaoning TV station Wang Gang told the story on January 2, 11 followed by sarcasm and sarcasm, and Chongqing Youth Daily dared to promote it again on January 15, 2011, and Chongqing TV station introduced it in March.
Needless to say, deep background.
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Service plus system management is enough.
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TCM massage allows customers to give publicity.
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1. The need to operate a massage shop: First of all, it is necessary to create a good environment in the store, as a massage shop, it needs to have a relevant cultural atmosphere of massage, a clean and hygienic floor and wall, and something similar to green plants to set off the elegant environment of the whole store, etc.
2. The need to operate a massage shop: pay attention to the etiquette and attitude of the service staff. As a small branch of the service industry, the quality of service is very important, to run a good massage shop, the basic etiquette of the service staff must be, keep smiling and polite, have the meaning of service, and have a good attitude.
3. Running a massage shop needs: pay attention to the environmental protection and hygiene of store supplies. The supplies of the massage shop are also what many people will pay attention to, especially the customers who enter the store, and they want to see safe and hygienic products. Therefore, operators also need to pay special attention to this.
4. Running a massage shop needs: recruiting highly skilled massage therapists. To run a massage shop well, it is inseparable from highly skilled massage therapists, because they are the core competitiveness of their own store, whether it is the store manager himself with technology, or hired other wisdom high-tech talents, they need to have this core competitiveness.
5. The need to operate a massage shop: formulate a reasonable **, and formulate your own massage shop according to the local market environment and the ** system of surrounding competitors, which will allow you to attract more customers and establish the reputation of your massage shop.
6. Running a massage shop needs: use more channels and platforms to promote and publicize the store. After having the above conditions, in combination with reasonable and efficient promotion and publicity, the business of the massage shop will be prosperous.
7. The need to operate a massage shop: establish your own customer system, and some management software can also help you better maintain customers, so that customers can recognize your services for a long time, become old customers, and drive the marketing of the entire store.
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Improve performance, decrease**, and stay engaged.
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If you want to open a Chinese medicine hall, it is recommended that you join a brand chain Chinese medicine hall, which has a professional and formal operation model, which is better than going it alone, or you can choose a good brand chain Chinese medicine hall to lead you.
As far as I know, Yuanta TCM chain solves personal pain, community clinics are settled, community medical services match the best medical treatment, play the role of prevention, maintenance, and first treatment, there are consultation and consultation services, if you are interested, you can also consult and understand.
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With the improvement of living standards, the level of customer demand has been constantly escalating, such as the management, service, experience, and marketing that were not valued in the traditional Chinese medicine industry in the past, and are gradually recognized by more medical clinic operators, which is precisely what we can control. In the past, many business processes of the TCM hall were still completed by pen and paper and manually, not to mention the low efficiency, but also a waste of labor costs, so now all the business processes can be solved with a set of TCM management system. A good TCM management system can not only help TCM halls do a good job in scientific management, improve efficiency, optimize customer experience, but also help clinics do a good job in marketing services.
I think the "Good Doctor Chinese Medicine Management System" is good, and it supports a free trial, in addition to helping the Chinese Medicine Center to establish an appointment**, doctor scheduling, seeing a doctor and prescribing medicines, bargaining fees, drug warehouse management, physiotherapy services, financial data, statistical reports and other outpatient business processes.
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1. Opening a massage shop is not an illegal practice of medicine, and massage is not an act of practicing medical diagnosis and treatment. Illegal practice of medicine is the illegal practice of medicine by a person who has not obtained medical qualifications, and the circumstances are serious, a sentence of up to three years imprisonment, short-term detention or controlled release is to be given, and/or a fine. II[Legal basis].
1. Article 336 of the Criminal Law [Crime of Illegal Practice of Medicine] A person who has not obtained a doctor's license to practice medicine illegally practices medicine, and the circumstances are serious, shall be sentenced to up to three years imprisonment, short-term detention or controlled release, and/or a fine; where the patient's physical health is seriously harmed, a sentence of between three and ten years imprisonment and a concurrent fine is to be given; and where the death of the patient is caused, a sentence of 10 or more years imprisonment and a concurrent fine is to be given. 2. In any of the following circumstances, article 1 of the "Supreme People's Court Interpretation on Several Issues Concerning the Specific Application of Law in the Trial of Criminal Cases of Illegal Practice of Medicine" shall be found to be "persons who have not obtained doctor's qualifications to practice medicine illegally" as provided for in the first paragraph of Criminal Law article 336:(1) engaging in medical activities without obtaining or illegally obtaining physician qualifications; (2) Engaging in medical activities during the period when a physician's practice certificate has been revoked in accordance with law; (3) Engaging in rural medical activities without obtaining a rural doctor's practice certificate; (4) The family midwife carries out medical acts other than home delivery.
Article 6: "Medical activities" and "medical acts" as used in this interpretation are to be determined with reference to "diagnosis and treatment activities" and "medical cosmetology" in the "Detailed Rules for the Implementation of the Regulations on the Administration of Medical Establishments". 3. Article 3 Categories of medical institutions: 3. The meaning of the following terms in Article 88 of the Detailed Rules for the Implementation of the Regulations on the Administration of Medical Institutions and these Rules:
Diagnosis and treatment activities: Diagnosis and treatment activities that diagnose diseases, eliminate diseases, alleviate conditions, alleviate pain, improve functions, prolong life, and help patients recover their health through various examinations, drugs, instruments, and surgery. Medical Cosmetology:
Refers to cosmetic care performed using drugs and surgical, physical, and other invasive or invasive means.
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"If you don't run a road and a traditional Chinese medicine health center to join the investment, it is in vain to call yourself a hero." When I saw this sentence for the first time, I was indeed a little shocked and a little surprised. Although it is a bit absolute, but from his personal point of view, excluding the imprisonment of self-thinking, I can't help but wonder, what kind of feelings should the person who said this have about the Chinese medicine hall to join the investment?
No, he should represent the voice of a group of people.
Although some people lack the experience of operating moxibustion halls to join and attract investment, why do these people still think that in this era, it is imperative to start their own Chinese medicine health center franchise business, and they are constantly putting it into action!
In addition to their own pursuit of long-cherished wishes and the country's vigorous development of the Chinese medicine moxibustion hall franchise business and the continuous issuance of policy dividends, what are the reasons why these people continue to devote themselves to the franchise business of the TCM health center without hesitation?
The franchisees of Daohe Yixitang Traditional Chinese Medicine Health Center across the country gave Xiaoyi the answer: devoting themselves to the cause of Chinese medicine is not a simple impulse for them, but a real voice after many investigations.
The reason is that although the TCM department of the hospital also provides TCM outpatient clinics, the traditional Western medicine system still dominates, and TCM is often not valued by the hospital and patients. If a moxibustion hall is opened to join the investment, it can dig out the traditional Chinese medicine cultural resources and classic prescriptions precipitated by the people, and form a characteristic differentiated competitiveness with the hospital terminal.
The dual-track parallel will have great significance for the development of traditional Chinese medicine.
However, the layman looks at the excitement, and the insider looks at the doorway. Although the opening of moxibustion halls to join the investment is regarded as a trendy product of the development of traditional Chinese medicine and social development, and the opening of traditional Chinese medicine halls to join the gold digging, it is also regarded as an important incremental model by many chain pharmacies. But it is not so easy to really do it, otherwise it will not lead countless operators to bend their waists.
Daohe Yijiutang said: The future road of moxibustion hall franchise must be differentiated in order to form competition, and the ranking of Chinese medicine hall franchise projects must be distinctive and personalized, otherwise it will not be able to retain customers.
How much does it cost to join the Chinese medicine health center to attract investmentIn addition to doing the work of traditional Chinese medicine itself, it is also necessary to work supporting and extending products. Including: traditional Chinese medicine related products and disease prevention products, so as to combine the treatment of preventive diseases with the treatment of existing diseases.
This is fully reflected in the 29-year-old patch manufacturer owned by Daohe Yijiutang.
When doing traditional Chinese medicine moxibustion, many people pay more attention to choosing the right project, and the current mass acceptance is very high, such as massage, acupuncture, cupping, and moxibustion; However, people have also begun to pay more attention to the efficacy and the process experience, which is what conditions are needed for the current Chinese medicine moxibustion hall to join the investment chain.
Therefore, it is indeed the general trend to devote himself to the ranking of investment projects of Daohe Yixitang Traditional Chinese Medicine Health Center to join the investment promotion project. Whether it is a time-honored brand or a chain rookie, moxibustion halls of all sizes have TCM physiotherapy projects. And with the continuous popularization, promotion and maturity of the project, the recognition of customers for the investment conditions of the Chinese medicine health center will be higher and higher!
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First of all, I don't know what you mean by Chinese medicine halls, but many Chinese medicine halls are currently positioned differently, and there are some.
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The most important thing in the management of the Chinese medicine hall should be the old Chinese medicine doctor.
I heard a lot of stories about people who came to wait in line to see a doctor, and these are the stories of other people's families.
The reality is that the old Chinese medicine doctors with excellent medical skills and high morality will open a Chinese medicine hall by themselves, even if those folk masters do not have a doctor's certificate, they dare not invite them to sit in the museum!
In the absence of famous old Chinese medicine practitioners, Chinese medicine practitioners who are willing to bend down to work generally have no characteristics, and they have no eloquence and no way to operate, and the reality is so fair.
As the owner of such a Chinese medicine hall, how to operate?
Generally, the clinic will be equipped with physiotherapy items, mainly shoulder pain and lumbar muscle strain. It is also very dependent on the skills and communication skills of technicians, and it is completely reduced to a labor project, and the requirements for capable technicians are also very high.
As a newly opened TCM clinic, what kind of operation plan should be made in the absence of a stable source of customers?
How do you make a feature?
Because of the current market, only the characteristic Chinese medicine hall has room to survive!
Some are based on characteristic diseases as breakthroughs, such as diabetes, infertility, etc.
If there is no TCM physician with such expertise, then can the product be the main breakthrough?
From the patient's point of view, as long as you can cure his disease, whether you use acupuncture or massage, or decoction or pills, it is acceptable.
Another key point is to solve the problem of customer sources, famous and old Chinese medicine practitioners are influential, have qualifications and endorsements, and have a reputation and mass base in the local area.
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Hello! 1. The location of the store, the technique, and the experience are all based on the foundation. There is a foundation to have a hail in the middle yard!
2. Is there any special **, it is very important to let patients come once and bring people to come, and to bring people many times. 3. The aroma of wine is also afraid of deep alleys, and it is best to publicize and promote it in combination with modern communication methods. Consider who demographics you're targeting?
Is it a sick patient or a sub-healthy population, 1Patients: The technical requirements are relatively high, generally the first time to the store must reflect the professional, "theoretical explanation and technical operation source" effect must be good, on this basis, try to promote the card.
The key is effectiveness. 2.Sub-health:
The technique is mainly based on comfort relief, and there are relatively certain requirements for the environment. Applying for a card is the best way to stabilize customers. Word of mouth is the best way to market, and you have to put a lot of effort into technical services.
Now there are more massage shops, and technology is the core competitiveness!
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