Corporate promotional videos are not available in any situation

Depending on the situation, it depends on the content of your promotional video, and there are many types of promotional videos according to its purpose. Like corporate promotional films, advertising films, investment promotion films, corporate image films and so on.

To the customer, I think you will be better to make a special product about the product, if it is an exhibition or something, it will be more flexible, you can put a specially made corporate video, show the corporate image, do brand promotion. It is also possible to put advertising films for sales.

What is useful to what is useful, customized marketing ** will be much better. More pertinent, but also more marketing, all the purpose of the enterprise is not to make a profit, the whole culture to marketing positioning, quite individual. In the current "hodgepodge" competition, it is rare to find real numbers, and the above is just my own opinion, just for reference, and it is you who takes the idea.

The promotional video is a business card of the enterprise, and the quality of the business card is directly related to the customer's first feeling of the enterprise. According to market research and analysis, companies that basically pay attention to corporate marketing generally make their own corporate promotional videos to prove the company's strength and credibility.

At the same time, the promotional video can be displayed more comprehensively and clearly according to the specific content and any length of the company's situation or product features, functions and usage methods, so as to reduce communication costs as much as possible.

There are two main types of corporate promotional films in terms of content, one is the corporate image film, and the other is the product direct sales film. The former is mainly to integrate corporate resources, unify corporate image, and convey corporate information. It can promote the audience's understanding of the business and enhance the sense of trust, which can lead to business opportunities.

The product direct sales film is mainly through on-site recording with three-dimensional animation, intuitively and vividly display the product production process, highlight the functional characteristics and use methods of the product, so that consumers or dealers can have a deeper understanding of the product and create a good sales environment. Corporate promotional videos require careful research and analysis, reasonable planning and creativity. When choosing to make a promotional video, you should carefully consider what kind of producer and production unit you should choose.

Enterprises must first clarify the purpose of making promotional videos - why do they want to make promotional videos! Many enterprises, especially small and medium-sized enterprises, do not have a unified understanding of themselves within the enterprise, and do not form an influence and consensus among channels and consumers, which is very unfavorable to the development of enterprises. Then the enterprise needs to integrate its own resources and refine a unified corporate image.

If the enterprise wants to do direct sales of products, like the corporate image, the characteristics and functional positioning of the product are also very important. The product has the image of the product, which can reflect the transition from the quality, taste and shape displayed by the product to the brand. The promotional video can help enterprises to realize the consensus of enterprises - first-class businessmen, distributors - zero-empty sellers - consumers on corporate image and products.

After clarifying the purpose of the promotional video, it is also necessary to clarify its purpose - the promotional video is used to participate in exhibitions or investment promotion and product launches. Product launches, enterprise investment and conferences and other feature films, to focus on the strength of the enterprise and new product information. Because the audience is coming into contact with the product for the first time, the argument needs to be detailed and the selling point is prominent.

If the target audience of the enterprise is clear, and there is a little knowledge and understanding of the enterprise and products, such a promotional video needs to emphasize refinement. In short, before deciding to make a promotional video, enterprises should carefully analyze their own situation and clarify their goals and uses.