What are the benefits of Mini Programs for businesses?

WeChat Mini Program has many benefits to the company, it is the current outlet, the future trend, compared with the subscription account and service account, the WeChat Mini Program is more powerful, providing customers with more complete and convenient functions.

1. Bring your own promotion.

The nearby Mini Program function that comes with the Mini Program helps businesses to be searched by WeChat users within a five-kilometer radius, solving the embarrassment that there is nowhere to play the current business advertisement. Stores are ranked based on distance, regardless of brand size, which means that the closer users are to you, the higher you are.

2. Within reach, use up and go.

A Mini Program is an application that can be used without installation, and can reach users at the lowest cost. With the opening of the Mini Program market, Mini Programs are expected to become the standard for enterprises and merchants in the next two years.

3. Search. WeChat opens up the keyword search of the Mini Program, which improves the chances of enterprises and merchants being searched. At the same time, the WeChat search page also has a shortcut entrance to the Mini Program, which brings more ** and opening opportunities for commonly used Mini Programs.

4. Mini program code.

No matter how small the store is, it also has its own brand, and a small program code can become a direct channel for consumers to understand the company's store, and for offline physical stores, the opening rate of scene promotion is higher.

5. Lower cost.

For both types of people, Mini Programs can greatly reduce operating costs, from development costs to operation and promotion costs, the cost of Mini Programs is only one-tenth of that of APP, which is a big advantage for both entrepreneurs and traditional merchants.

6. Smoother user experience.

Since its launch, the Mini Program has continued to release new capabilities, which is simply a blessing for merchants, who can promote their Mini Programs through more channels, and then realize the promotion and transaction of stores and products.

8. The user is the user.

As long as the user has used the Mini Program, he will become a user of the Mini Program, and the Mini Program will automatically enter the user's discovery bar Mini Program list, and the Mini Program will achieve the lowest cost to make the product appear in the user's WeChat.

For the same advertising link, the open rate obtained by inserting external links in the *****, reading the original text, the ads at the end of the article and the advertising space of the Mini Program is completely useless, and the open rate of the Mini Program and reading the original text is about 20 times different.

10. Efficient traffic recall.

WeChat*** and h5 can quickly attract fans, but once the event is over, a large number of fans introduced will also die, and the small program links online e-commerce to quickly realize the realization and conversion of users, which *** and h5 can't do.

Moments, *** and Mini Programs correspond to social networking, content and services respectively, and these three add up to the most popular monetization scheme of Mini Programs at present - social e-commerce. Circle of friends promotion, drainage, and mini program monetization, this is the *** plus mini program model.

1.To improve the corporate image, compared with the development and operation of apps, the production and operation of Mini Programs is easier, the cost is lower, and it can bring users a more convenient experience. Therefore, a well-made Mini Program can become a business card for enterprises to show themselves to the outside world.

2.Reduce marketing costs, whether it is **, H5, information flow advertising, they all have one feature - high investment. For enterprises, Mini Programs mean from"Wait for customers to come to the store"to the active touch of the net to grab traffic.

It can greatly reduce the marketing cost of enterprises, especially for start-ups, and Mini Programs are undoubtedly one of the favorite marketing methods of small and medium-sized enterprises.

3.To expand and maintain users, as a new species, user habits have gradually formed after two years of continuous education in the market. Yes, users will rely more on Mini Programs in the future.

4.To improve the conversion rate, the convenience and efficiency of the Mini Program can help greatly improve the click-through rate and the final conversion rate of the program, which is a win-win situation for the enterprise and the platform.

If you want to know more about the development of Mini Programs, it is recommended to consult ZBJ.com. Founded in 2006, ZBJ.com is a leading enterprise service platform in China, serving trading unicorn enterprises. ZBJ.com has 28 million registered users and more than 100 offline digital entrepreneurship parks across the country.

Over the past ten years, more than 100,000 people have grown into companies through the platform, more than 1 million people have achieved flexible employment through the platform, and tens of millions of enterprises have solved their professional service needs through the platform. Professionalism is worth choosing. <>

For enterprises, developing a small program can usually have the following benefits:

First, it brings huge traffic to enterprises.

Mini Programs are currently a project strongly supported by WeChat, so there are many entrances to Mini Programs in WeChat, such as drop-down lists, nearby Mini Programs, Discovery-Mini Programs, etc. And the more entrances, the easier it is for users to find relevant Mini Programs. For businesses, that means being able to capture huge amounts of traffic.

Second, help enterprises fission users.

Mini Programs can be shared directly with friends and groups. If a user thinks your Mini Program is very user-friendly, then that user is likely to share the Mini Program with his friends. If the company can cooperate with some marketing methods, it can better trigger the active sharing behavior of users.

Therefore, it can be said that Mini Programs can help enterprises fission users.

3. Help enterprises improve the probability of customer repurchase.

Mini Programs have a very powerful data management function, through which enterprises and merchants can analyze user behavior, so as to provide customers with higher quality services, increase customer satisfaction, and improve the probability of customers making secondary and multiple purchases.

Fourth, help enterprises improve the conversion rate.

For enterprises with WeChat, before the mini program is launched, it is often possible to divert the fans of *** to the ** or APP, and this diversion method, due to the cumbersome process, the conversion rate is generally not high. The WeChat applet can be directly associated with ***, and users only need to click to enter the applet, which is convenient and fast, and I believe that the conversion rate of this method is much higher than the former.

1. Occupy the advantage of traffic entrance.

3. Reconstruct the Internet ecology.

4. Social ecosystem, detonate traffic.

For example, there are many shopping platforms that try to promote it, but there are many who are unwilling to do you a favor and have a software, which is annoying, but if it is a small program, you can click on it directly to jump, which is quite convenient!

2. It is conducive to enterprises to create private domain traffic.

For businesses, Mini Programs are often able to bring the following benefits:

1. A large number of users quickly enhance brand awareness.

The Mini Program is based on WeChat, which in turn has 1 billion users. After the enterprise has developed a Mini Program, it can be used to market and promote it on WeChat. With a large number of users, businesses can quickly increase their visibility with the help of Mini Programs.

3. Data analysis to improve customer satisfaction.

Mini Programs have the ability of statistics and analysis, after the development of Mini Programs, enterprises can collect user opinions and suggestions through Mini Programs, so that enterprises can find their own shortcomings in a timely manner, or increase users' opinions on products, and then quickly make improvements, so as to improve customer satisfaction. In addition, you can also use the Mini Program to analyze which products or services customers prefer, and then launch some products or services in a targeted manner, so as to increase the probability of customer consumption.

4. Timely update to increase the probability of customer consumption.

The Mini Program is a display platform, and the content in it can be updated and replaced at any time. After the development of the applet, you can update product information and activity information at any time. Users can learn about the latest products and activities of the enterprise anytime and anywhere.

In this way, it often increases the probability that users will place an order.

Mini Programs not only enhance brand image, but also help maintain users.

First of all, the development cost greatly reduces the well-known compatibility of application development, and the introduction of WeChat Mini Programs can solve this problem. Enterprises can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of WeChat's existing marketing trends. Users can enter by scanning ***.

The so-called "tree is cool" and is relatively easy to maintain. Due to the limitation of the maximum 2m, it is not only easy to develop, but also reduces the difficulty of technical maintenance in the later stage.

Clause. 3. As a new open platform, as long as enterprises seize the opportunity, they can occupy a favorable position in the dividend period.

The development of WeChat Mini Programs can be connected with WeChat***, and its WeChat Mini Program Bureau has strong compatibility that other tools do not have. Especially for small-scale businesses, they can't afford to develop an app due to a lack of profit margins. The service type is relatively simple, and the uninstall rate is relatively high, so the emergence of Mini Programs can make up for these shortcomings.

Fourth, there is no need to install, no need to uninstall.

It does not occupy the memory of the phone, saving the user's space.

Fifth, a good user experience can increase the stickiness between businesses and users.

What can Mini Programs bring to merchants?

Increase the competitive advantage with peers: Mini programs are a new trend, the functional value is large, and the current market competitiveness is not strong, preemptively make your own small programs, can greatly increase the advantage of competing with peers, and even surpass peers, and obtain new revenue breakthroughs.

Lower customer acquisition costs: As an emerging high-frequency traffic product, Mini Programs have the attribute of being visible within 5 kilometers of their own, which is an unparalleled advantage for both enterprises and merchants. Merchants can put their own activities and products in the Mini Program.

Play with social e-commerce: Mini Programs are born based on social networking, and can easily achieve social marketing functions. Such as:

Bargging, grouping, membership cards, stored value, payment, seckill, sharing. With these features based on WeChat's huge number of users, doing some mini program marketing activities will undoubtedly achieve the expected fission-like new user growth, as well as explosive performance growth.

The benefits of Mini Programs for businesses are as follows:

1. Mini programs are the best choice for enterprises to achieve Internet + and transform into new retail, enterprises do not need to set up a separate IT department, or even hire separate IT talents, do not need to buy large servers, and do not need to develop native apps. As long as you register an account in the background of the WeChat Official Accounts Platform, and then submit the relevant information for certification, you can start to customize a WeChat Mini Program that is not inferior to the original APP experience according to the needs of your own enterprise.

2. Mini program can reduce the difficulty of enterprise access to the Internet, in the development of the applet product, the development cost of the applet is minimized, and WeChat is a super app across the two major systems of Android and iOS, when developing a small program, there is no need to adapt like the development of the native app, which saves the enterprise a lot of trouble.

3. WeChat is the social network with the largest number of monthly active users and the highest user activity in China, and Mini Programs can use powerful social networks to acquire customers, effectively reducing the cost of customer acquisition, thereby reducing the operating costs of enterprises.

If the Internet thinking has changed the thinking inertia of traditional enterprises, then WeChat has changed the business inertia of traditional enterprises. WeChat has not only achieved a group of influential people, but also helped many individuals and enterprises to create great value. WeChat marketing, WeChat business is booming, and more and more traditional enterprises want to use this "mobile Internet ticket" to go ashore.

Under the wave of mobile Internet, WeChat has brought a subtle impact to traditional enterprises, but these impacts are mainly concentrated in the rigid market and light applications (mainly eating, drinking, playing and Tesco), and for some "heavy applications" can not be carried at present. WeChat has brought significant changes to traditional enterprises mainly in these aspects.

1. The emergence of WeChat mini-programs is of course good for enterprises, especially the newly established small enterprises is a good opportunity, because the new platform has come, and the new enterprises and old enterprises have returned to the same running line and obtained close to equal opportunities.

3. More importantly, the mini program saves a lot of resources for everyone, and can greatly assist small enterprises and individuals who have little capital and resources, which will inevitably become a new platform for benefit.

In fact, from Zhang Xiaolong's proposal at the beginning of this year, to the public beta, to Ma Huateng's announcement that WeChat Mini Programs will be released during the Spring Festival, we find that Tencent's attention to WeChat Mini Programs has been increasing.

The current gameplay of enterprises on WeChat is mainly based on the service account and subscription account of the WeChat public platform. Among them, the service account is the most extreme in the way it plays the business model. But there is a problem, that is, the current WeChat service account is also close to the level of bad play.

So this time, WeChat spent a lot of money to launch a WeChat mini program, which shows that it attaches great importance to this WeChat mini program. This is undoubtedly a major benefit for small and medium-sized enterprises. For the innovation of the business model of WeChat Mini Program, it needs time and practical testing.