Why are companies willing to build mini programs and what are the benefits?

Clause. 1. Bring customers to merchants at a lower cost.

To make a traditional APP tens of thousands to hundreds of thousands, and the development of a small program only needs a few thousand yuan, for small enterprises and self-employed people this cost is very low, and even if the enterprise has a corporate account, only a few yuan, merchants can use more funds on publicity and product promotion, so that the financial pressure on merchants is reduced a lot, which is the biggest benefit to merchants.

Clause. Second, there are no rogue ads.

WeChat Mini Program is based on the WeChat platform, users search for the information they want in the WeChat Mini Program, there will be consistent search results, there will be no rogue advertising, or other information to disrupt the customer's decision, and in the WeChat Mini Program can directly place an order to pay, can quickly complete the purchase of goods, which speeds up the customer's settlement process and reduces the harassment of other information to customers.

WeChat Mini Program has a lot of entrances, which can be entered through the Mini Program code, through the *** platform, through the Circle of Friends to share and so on, to attract traffic to the Mini Program in many aspects, promote the traffic of the Mini Program, and there is also a nearby Mini Program function, users can search for merchants as long as they can search for merchants through the nearby Mini Program, this function will bring immeasurable traffic.

For enterprises, after making a small program, they can often obtain the following benefits:

Get a lot of traffic.

After years of development, WeChat currently has 1 billion active users, making it the most used social app at present. For enterprises, if they have their own Mini Program, it is equivalent to opening a store on this platform with 1 billion traffic, and then with the help of the powerful marketing function of the Mini Program, it can often easily get a lot of traffic. In addition, the Mini Program also has the characteristics of easy communication, with the help of this feature of the Mini Program, with some marketing activities, it can often trigger the user's sharing, ** behavior, so as to fission more users.

In this way, businesses can get a lot of traffic.

Create a closed loop of enterprise business.

Many companies are very worried about a problem when they carry out marketing and promotion work, this problem is - user loss, for enterprises, it is not easy to attract customers to their own platform, but often they have not consumed, and they run away, which will lead to all the work of the enterprise in vain. However, if enterprises have their own Mini Program, they do not need to worry about this problem, because the Mini Program can be directly used as a **, customer service, and display system, which is equivalent to forming a closed loop in the WeChat ecosystem. In this way, the churn rate of users can be greatly reduced.

Expand corporate marketing channels.

I believe that most enterprises hope to enrich their marketing and promotion channels, because rich marketing and promotion channels can bring more traffic to themselves, thereby bringing more benefits. For enterprises, if they have their own mini program, it is equivalent to one more marketing and promotion channel, and it is also a marketing and promotion channel with huge traffic. In this way, the drainage effect and conversion rate of the enterprise are greatly improved.

At present, the promotion effect of Mini Programs is still very good, and now 1.5 million developers have joined the development of Mini Programs, and the number of Mini Program applications has already exceeded 1 million, covering more than 200 subdivided industries, with 200 million daily active users. And it also has the following features:

With the gradual growth of WeChat users and the continuous development of Mini Programs, enterprises are building cost-effective Mini Programs in order to achieve online transformation. At present, the promotion effect of the Mini Program is still very good, and now there are 1.5 million developers who have joined the development of the Mini Program, and the number of Mini Program applications has already exceeded one million, covering more than 200 subdivided industries, and the daily active users have reached 200 million.

It is indeed convenient for users to use, open when you want to use it, turn it off when you don't use it, and go when you use it. This is better than an app that needs a rock limb and takes up memory space on your phone.

According to the high-level understanding of the mini program, we will tell you why the company wants to build the mini program, so as to conceal the benefits it can bring to the enterprise.

Clause. 1. Bring customers to merchants at a lower cost.

Clause. Second, there are no rogue ads.

WeChat Mini Program is based on the WeChat platform, users search for the information they want in the WeChat Mini Program, there will be consistent search results, there will be no rogue advertising, or other information to disrupt the customer's decision, and in the WeChat Mini Program can directly place an order to pay, can quickly complete the purchase of goods, which speeds up the customer's settlement process and reduces the harassment of other information to customers.

WeChat Mini Program has a lot of macro brother Sui entrance, which can be entered through the Mini Program code, through the *** platform, through the Circle of Friends to share and so on, to attract traffic to the Mini Program in many aspects, to promote the flow of the Mini Program, and there is also a nearby Mini Program function, users can search for merchants as long as they can search for merchants through the nearby Mini Program, this function will bring immeasurable traffic.

Mini programs and ** have their own advantages, and we think that it is still necessary to build a website.

1) The applet is on the PC side, that is, the entrance to the computer side is less than that of the Ying Hao Zheng, if the users you are facing are also more active on the PC side, then you can consider building another enterprise station.

3) The modification and release of Mini Programs need to be reviewed, which is based on the platform, and the website building is relatively more autonomous.

For enterprises, Mini Programs can usually play the following roles:

The Mini Program is based on WeChat, which in turn has 1 billion users. In addition, the Mini Program has more than 60 entrances in WeChat. And a large number of entrances, coupled with a large number of users, can often help enterprises improve the best rate.

After the ** rate is improved, the traffic will naturally be greatly improved.

2. Abundant marketing plug-ins can reduce promotion costs.

In the past, the traditional promotion methods used by enterprises, such as sending leaflets, local push, search marketing bidding advertising, etc., cost a lot of money to the company. However, Mini Programs are different, in Mini Programs, there are a wealth of free marketing plug-ins, and enterprises can use these marketing plugs to acquire customers, which can greatly reduce their marketing and promotion costs.

3. One-click ** and sharing can achieve customer fission.

The applet can be shared with WeChat friends and groups with one click, plus it has a wealth of marketing plug-ins, so enterprises can use these two features to achieve customer fission. For example, with the help of marketing plug-ins, activities such as grouping and bargaining can be launched to trigger customers' sharing and behavior. When customers share your activities with their friends and groups, they can often achieve customer fission.