Why should enterprises make Mini Programs, and what are the benefits of Mini Programs to enterprises

For enterprises, if they can have a small program, they can usually get the following advantages:

1. Enhance the brand rate of the enterprise

Mini Programs are currently a project strongly supported by WeChat, so in WeChat, Mini Programs have gained a lot of entrances, through which users can easily find their own Mini Programs. For enterprises, numerous entrances can effectively enhance their brand rate. Take the nearby mini program function as an example, with the help of this function, enterprises can directly ** in front of the crowd within a nearby 5km range.

2. Improve conversion rate.

Many enterprises rely on TV advertising, local promotion, network advertising and other forms of promotion. However, the conversion rate of these methods is often very low because the ads are not precise enough to reach users.

However, Mini Programs are different, because when users open Mini Programs, they come with relevant needs, and under this premise, the probability of closing a transaction is greatly improved, so the conversion rate will also be greatly improved.

3. Increase revenue.

Nowadays, in order to obtain more customers, many companies often choose to cooperate with third-party platforms, such as reviews and reviews. However, to cooperate with such platforms, not only do you need to pay a large entry fee, but also a part of the commission for each order. However, the Mini Program is different, because it is the platform of enterprises and merchants themselves, so in addition to the initial development needs to pay a fee, there are almost no other fees in the follow-up.

And every order is no longer required to be commissioned, which greatly improves the revenue of enterprises and merchants.

4. Realize customer fission.

Mini Programs can be shared directly with friends and groups, with the help of this function. For enterprises, when users consume, they can launch some activities such as grouping and bargaining to trigger students' active sharing and behavior, so as to achieve user fission.

Mini Programs have many benefits to the company, which is the current outlet, the future trend, compared with the subscription account and service account, the WeChat Mini Program has more powerful functions, providing customers with more complete and convenient functions.

This is the same as my idea at the time, that is, after reading the introduction of the applet, the more I feel that I should also make a small program, and now the business is also half-dead, or think of a way, just look for how to develop a small program on the Internet, and find that this thing still needs technology, and it also needs to operate, that is, there can be no problems when using it, so I still think it is better to find a development company to develop, and I found a platform like "Tianketong" at that time, and developed it, and the development was very fast. It's only five days from the beginning to the launch, and they are very enthusiastic to help me solve many problems later, and they also gave advice on how to operate the mini program, and now the small program is in use, which is not bad.

Because enterprises develop Mini Programs with the following benefits, such as:

2. Interact with different WeChat***, share data, and drainage. It can do tens of thousands of hundreds of thousands of data drainage and promotion within 10 days, and use other people's fans to do their own business.

3. WeChat payment and Alipay payment are just payment tools, and you can precipitate customers by paying with a small program, and you can push information, new products or preferential activities to customers within 7 days after seeing the user's browsing records and applet payment in the data background of the enterprise applet, that is to say, the applet payment can realize customer precipitation, after-sales service + later promotion and marketing.

4. There is no limit to the number of Mini Program codes generated, which can realize one thing and one code, and know the customer's best channel and delivery effect. Similar to the WeChat group ID recognition function of the Mini Program, it can be classified and managed, and the user portrait can be automatically classified in the background, region, gender, and age. Data analysis of mobile phones, active users, etc.

5. WeChat has set up a search application department to support social search, application search, content search, and the applet can directly find you through the name of the applet through accurate search, fuzzy search, and associated word search, that is to say, the name of the applet is unique, once you register others, you will represent the entire industry.

6. Mini Program SEO optimization, each Mini Program can set 10 keywords, search keywords to find the company's Mini Program, a mobile application that can lock accurate customers, so that strange customers can easily see you by searching for keywords.

1. The trend of the times.

The era of new retail has come, and there is a saying: how many traditional enterprises that did not do e-commerce were killed by e-commerce at that time, and now, how many entities that did not do new retail were killed by new retail. The so-called new retail is online drainage and offline consumption, and mini programs are born for the integration of online and offline.

2. Intercept the opponent's traffic and convert it into your own use.

The name of the Mini Program is unique, and you can grab good words one step faster, and after you successfully register, your opponent will not be able to register.

3. Low-cost drainage artifact, continuous flow flow.

Backed by the WeChat mountain, the mini program has 1 billion active users, and 52 entrances can find your products, especially the "nearby applet" function, which automatically helps you for free** in the mobile phone of the 5-kilometer crowd, free traffic, and extremely low-cost promotion.

4. Excellent user experience, come back when you run out.

5. The best integration of online and offline consumption scenarios.

Sending charcoal in the snow is always more popular with consumers than icing on the cake. Zhang Xiaolong, the father of WeChat, said in his speech: The design concept of the mini program is scenario-based application, which meets the needs of customers when they need it most, and wins the hearts of consumers.

Mini Programs not only enhance brand image, but also help maintain users.

First of all, the development cost greatly reduces the well-known compatibility of application development, and the introduction of WeChat Mini Programs can solve this problem. Enterprises can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of WeChat's existing marketing trends. Users can enter by scanning ***.

The so-called "tree is cool" and is relatively easy to maintain. Due to the limitation of the maximum 2m, it is not only easy to develop, but also reduces the difficulty of technical maintenance in the later stage.

Clause. 3. As a new open platform, as long as enterprises seize the opportunity, they can occupy a favorable position in the dividend period.

The development of WeChat Mini Programs can be connected with WeChat***, and its WeChat Mini Program Bureau has strong compatibility that other tools do not have. Especially for small-scale businesses, they can't afford to develop an app due to a lack of profit margins. The service type is relatively simple, and the uninstall rate is relatively high, so the emergence of Mini Programs can make up for these shortcomings.

Fourth, there is no need to install, no need to uninstall.

It does not occupy the memory of the phone, saving the user's space. The spine is messy.

Fifth, a good user experience can increase the stickiness between businesses and users.

What Mini Programs can bring to merchants.

Increase the competitive advantage with peers: Mini programs are a new trend, the functional value is large, and the current market competitiveness is not strong, preemptively make your own small programs, can greatly increase the advantage of competing with peers, and even surpass peers, and obtain new revenue breakthroughs.

Lower customer acquisition costs: As an emerging high-frequency traffic product, Mini Programs have the attribute of being visible within 5 kilometers of their own, which is an unparalleled advantage for both enterprises and merchants. Merchants can put their own activities and products in the Mini Program.

Play with social e-commerce: Mini Programs are born based on social networking, and can easily achieve social marketing functions. Such as:

Bargging, grouping, membership cards, stored value, payment, seckill, sharing. With these features, based on WeChat's huge number of Yingjie users, doing some Mini Program marketing activities will undoubtedly achieve the expected fission-like new user growth, as well as explosive performance growth.