Why is there no one advertising on bike sharing?

<> this question, it's a good question, it's very discerning, and it's also very business-minded, the only thing that's lacking is that it's actually - in fact, someone has advertised on the shared bicycle, you can think of this problem, I didn't see the advertisement on the shared bicycle...

There is a shared bicycle called "Riding Fun", with a green body, and the rear wheel of the car has a part that extends out of the escort, covering half of the rear wheel. That's where the ad was published.

At first, I saw a certain online loan, which read: "Ride ten times for free, and a certain online loan will pay for you". Obviously, this is the beginning of some online lending institutions to focus on the hottest shared bicycles.

Today, on the way back to the dormitory from the classroom, I suddenly noticed that the advertisement on "Riding Fun" had changed, and it became an advertisement for a certain electrical brand, which read: "Ten free rides, so-and-so (electrical brand) will pay for you" and so on.

In fact, I took into account the cost-benefit ratio of advertising on shared bicycles.

To be honest, the first thing I thought about was to put ads on various bike-sharing apps, as the coverage of bike-sharing bikes became wider and more users increased, and the ads of their apps would become more and more valuable. Until I saw a simpler and cruder way - directly hit the advertisement on the bicycle, the bicycle shook to **, the advertisement shook to **, dangled around, shook into the eyes of the people, laid a good mass foundation, and the next road was a little easier.

However, we can find that the shared bicycles with a large market share basically do not take the initiative to accept advertising, and some of them on the body say small advertisements, psoriasis, instead of this kind of advertising. If you can put the advertisement on the bicycle that occupies a large market share like worship bike, ofo, the effect should be much better, at least, not to advertise for so long, the subject has not found it...

<> all the business plans for shared bicycles come out, there are advertisements with shared bicycles, and then the traffic of advertising can be introduced, but in the end, more than 95% of the shared bicycle companies do not do this, because this is too great for the psychological deviation brought by users in the choice of shared bicycles, and finally cause the consequences that outweigh the losses.

But after all, I took the business plan to those investors for financing, so I will do everything possible to analyze the profit points of my project in the business plan, even if I know that those profit points have no effect, and it is impossible to really realize, but I will write it. Because many investors nowadays, they don't like other things, they just like advertising, because advertising is in the current Internet, using Internet thinking can enter traffic, and traffic is money.

But why isn't anyone actually advertising? In fact, some people have thought about it, for example, the most famous mobile company does not sell, the company in the business plan once thought about putting a display screen on the wooden board, and then take turns to ** advertising, but because its competitors are strong, and because the objective impression left by worship has been relatively heavy, sleeping in such a way will make its users choose the edge of Liangyu's home, so it will cause a loss of effect and cash flow will be reduced, so they gave up such a plan.

<>Why do I think there are advertisements on shared bicycles... Why do you think that no one advertises on the shared bicycle, is it because the advertisement is not obvious?! Chinese businessmen are unprofitable and can't afford to be early, how can anyone let go of such a large commercial market.

Besides, it is difficult to support alone, and the bike-sharing market also needs the support of these advertisers, otherwise how can such a large market operate.

Naturally, the advertisements on this bicycle are currently formal and legal, and the other is illegal. Let's talk about legal advertising first, it should be a "little green car"! <>

This shared bicycle, at the beginning of the design of the advertising version, for investment advertising, in order to attract investment, these shared bicycle manufacturers are also painstaking, originally the public may feel that there is a protective partition on the car is safer, but when we take a closer look at the advertisement on it, we instantly feel that they are thinking too much. However, some advertisers are not easy, in order to make the advertisement not abrupt and unacceptable, it is generally not accompanied by a picture, that is, printing and printing, it may also be afraid of doing too much, and it is difficult for the public to accept it. <>

If you don't look closely, you may not really care about it and don't think of it as an advertisement.

And then there's illegal advertising, that's a lot. The most hated "psoriasis" by the Chinese will be pasted with various small advertisements on almost every shared bicycle, and the position of the sticker is also endless, in the large sticker basket, the small sticker sitting, the handlebar, the frame, in short, there will be places that can be pasted, which not only affects the image of the city, which also causes trouble for those citizens who want to ride, sometimes looking at the bicycle full of advertisements do not want to ride it! There is a bicycle called "Mobike", the basket is a solar panel, originally used to charge the shared bicycle, I usually ride the most often is him, because it can be very provincial, but then I found that the solar panel is simply the gospel of small advertising, flat and large, not just used to post advertising?

The advertising paper was pasted layer after layer, even the strong ultraviolet rays can't penetrate it, the more you look at it, the more annoying it is!

The small advertisements on this bicycle are like a new way to make a fortune for the people who post small advertisements, after severely cracking down on the prohibition of posting advertisements on the walls and telephone poles, they immediately turned their attention to the shared bicycles, whether it is day or night, they get up early and are greedy for darkness, just for personal gain on the shared bicycles, completely ignoring how much harm they do to the city! These people have such a business vision, and they don't have to waste it on the right path! I think it is still necessary to crack down on illegal small advertisements, China's laws are still too light, so that they have been active in the city, and they should really be cracked down on so that they don't make the city dark!

In the field of Internet travel, the bike-sharing war has entered the second half. How to combine shared bicycles with advertising and marketing to monetize commercialization, Shen Zai Huai is a question worth paying for in the future.

Let's take a look at the marketing of Little Blue Bicycle, American Ford Bicycle, and Kuqi Local Tyrant Golden Bicycle.

1；Little Blue Bike's advertising and marketing on the intelligent central control screen.

At a time when more and more people pay attention to healthy travel, choosing smart shared bicycles is indeed a good choice. But there are also many users who may have encountered such problems, are unfamiliar with the road conditions, and do not know how to ride to the destination. In this way, the intelligent central control system of Xiaolan Bicycle does solve a big user pain point.

In addition, the system can display the speed and distance of the bike on the screen.

2；Ford Bikes in the United States Advertising and marketing models that may emerge.

3；Kuqi Bike may appear advertising and marketing models.

Summary: Bike-sharing can be quite decentralized with mobile billboards, and in densely populated areas, a single car can be shown to at least hundreds of people per day. Bicycle sharing has become a mobile advertising space, and it may become another kind of relationship in the bicycle war.

Dongdong Plant. Internet Marketing Practitioner.

Dudu Travel (Bus Car Sharing)** Marketing, Focus on Advertising Marketing.

It is also focusing on the output of advertising and marketing, and the knowledge precipitation in the field of ** circle. If you know something about these areas, or have relevant books, courses, products, mentors, we talk about it together.

Summary. <>

Hello, dear, very happy for your question, how to put shared bicycles on the market, help you find out, first of all, we can put them in the region, such as only in the city's university campuses, scenic spots, industrial parks and other small areas to promote shared bicycles. In this way, we can use a local push model, such as advertising a free ride for a week at the entrance of a campus or industrial park, or a few times to get cash back and other preferential measures to attract customers, and there is little competition for bicycles in these small areas. Usually there are only one or two bikes (preferably only one bike), and as long as students have your app and ride reasonably, it can almost quickly spread on campus.

Hope mine can help you. Wishing you good health and a happy mood!

How to put shared bicycles on the market.

Hello, dear, very happy to you your question, how to put shared bicycles on the market, to help you find out, first of all, we can put them in the region, such as only in the university campuses, scenic spots, industrial parks and other small areas of the city to promote shared bicycles. In this way, we can use the local push model, such as advertising free rides for a week at the entrance of the campus or industrial park, or riding a few times with cashback and other preferential measures to attract customers, and the competition for bicycles in these communities is very small. Usually there are only two bicycles (preferably only one bicycle), as long as the students have your app and the ride is reasonable, it can almost be quickly promoted on campus.

Hope mine can help you. Wishing you good health and a happy mood!

On September 19, 2022, according to the official Weibo news of the Culture and Tourism Bureau of Changping District, Beijing, the public bicycle in Changping District will withdraw from the imitation service camp from 24 o'clock on September 30, 2022. In the later stage, the existing public self-talk and answering stations will be renovated and upgraded, and a shared bicycle parking area will be implemented.

At the beginning of the birth of shared bicycles, a number of industry insiders analyzed that shared bicycles could use body advertising as a way to make profits in the future. However, to date, there is no bike-sharing company on the market that has put it into practice. A number of bike-sharing companies, including Mobike, told *** that they have not considered doing body advertising at present.

In fact, in this area, the state also has relevant regulations. China's "Regulations on the Registration and Administration of Outdoor Advertising" clearly states that advertisements drawn, posted and hung by means of transportation are outdoor advertisements, and the outdoor advertising publishing entity shall also apply to the administrative authority for industry and commerce where the vehicle user is located after fulfilling the relevant review obligations.

Some bike-sharing companies said that the labor cost of cleaning up small advertisements is not low, "not much cheaper than repairing tires and changing pedals." In addition, there seems to be no very good way to deal with illegal small advertisements, in addition to cleaning up in a timely manner afterwards and advocating public reporting, because "it is difficult to catch the current situation, and the effect of killing one hundred people remains to be verified." Some citizens believe that small advertisements invade shared bicycles because of their high mobility.

However, it is precisely because of the characteristics of high mobility that the small advertisements on shared bicycles are relatively more difficult to control. The reporter reported to the Beijing Municipal Urban Management ** the situation of the small advertisement of the shared bicycle in the east of the bridge of Tianning Temple, and later the urban management detachment in Guang'anmen arrived at the scene and found that the car that was labeled with the small advertisement was gone, and may have been ridden away.

The person in charge of the enterprise said frankly that it is inevitable that there will be problems in the development process of shared bicycles, and illegal small advertisements are one of them, but they will eventually be solved. The reporter searched the network and found that the relevant policies published in Nanjing, Chengdu and other places included the governance requirements for small advertisements for shared bicycles.

Today's mobile phone can be said to be functionally developed, many things can be done as long as the mobile phone order, which greatly saves everyone's time, which makes our life into a convenient state, and some businesses have also found other business opportunities, that is, to solve the last kilometer of people's inconvenient travel, whether it is office workers or tourists who go out to play, the only trouble is that there is no car around, it is inconvenient to go there, especially during the rush hour, after arriving at the subway, there are already a lot of people, There is no subway or bus at all, if you can get a few minutes earlier, it is a different environment, and the problem of the last mile has been solved, so that everyone actively starts to use this means of transportation.

Shared bicycles have become a convenient means of transportation for everyone to solve the last kilometer, as long as you swipe with your mobile phone, you can unlock the bicycle, so that you can directly use the bicycle to ride home nearby, so that everyone's travel time is saved, and the cost paid is very cheap, when the shared bicycle is online, many people are willing to use, as long as you take out your mobile phone, you can directly locate the location of the bicycle, and even reserve the right to use the bicycle, not at all but the heart is not used by the bicycle, in the case of business, There are more and more shared bicycles in the market, and they can be seen everywhere.

After there are more shared bicycles, the problem of pasting small advertisements on shared bicycles is becoming more and more prominent, because the bicycles are in an unsupervised state, some people with hearts will stick them on the bicycle frame at will, so that we can see that the shared bicycles are full of small advertisements, and the information is very complicated, and it is actually very difficult to solve such a problem from the root. The speed of cleaning up ads simply can't keep up with the speed of pasting, and in the end, such problems can only be solved.