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"Jinhe Diet" products are suitable for patients with chronic diseases, hypertension, diabetes, etc., and the effectiveness of the products has been recognized by the majority of consumers.
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For a long time, the chaos of false propaganda in the health food market has largely hindered the healthy development of the health food industry. According to people familiar with the matter, in the speech training of health care product companies, salesmen are required to blow health care products as exaggerated as much as possible as long as they do not eat dead people. On July 1, the State Food and Drug Administration issued the "Administrative Measures for the Registration and Filing of Health Foods", which clearly cracked down on the use of false, exaggerated or absolute words related to product functions.
False propaganda. Health food can be found everywhere in the market, and their main consumer group is the elderly, and the elderly are also the main target customer group of the health food industry. This is because the elderly have a weak ability to recognize various health food fraud methods in society, and are easy to believe the exaggerated and false propaganda of health care products by salesmen.
According to the data of the "China and Investment Planning Analysis Report", the annual sales of health care products in China are about 200 billion yuan, of which the consumption of the elderly accounts for more than 50%.
Nowadays, multi-level marketing of health care products has become an unacceptable problem in the Chinese market. Although the Regulations on the Implementation of the Food Safety Law of the People's Republic of China (Draft Revisions for Solicitation of Comments) clearly stipulate that it is illegal to false, exaggerate or deceptive publicity and sales of health food in the form of **, lectures, conferences, and organized tours, the punishment measures do not have the slightest deterrent effect. Moreover, some food regulatory departments have implemented passive supervision of the health care product market, which cannot achieve strict supervision.
When many businesses promote health foods, they always confuse them with drugs and exaggerate the medical effects. In this regard, the "Measures" make it clear that the name of health food shall not use false, exaggerated or absolute, express or implicit words such as prevention and function, and shall not use functional names or words related to the expression of product functions. Industry insiders said that this will solve the long-standing problem of excessive publicity of health food to the greatest extent.
However, strengthening supervision should not only be reflected on paper, but also translated into practical action. Only by taking strong medicine can we cure the chronic disease of chaos in the health food industry. Only when functional departments strengthen supervision and establish a long-term mechanism can the health food industry develop in a healthy and orderly manner.
In today's health food industry, where trust is getting lower and lower, there are too many mixed chaos, and fundamental governance is needed to restore the trust of consumers.
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