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I saw Moutai in the U.S. market.
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Because most people don't accept Chinese wine table culture.
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First, the impression is not good.
When it comes to liquor, most people who don't drink it regularly will say that it doesn't taste good. If you ask, why doesn't it taste good? Many people will, when they were children, drink baijiu for the first time, it is too uncomfortable, spicy and choking.
On the contrary, many people's first impression of drinking wine is not bad, or Western restaurants, or wine tastings, or even some are in vineyards and wineries, even if some people respond to drinking for the first time, they are indeed not very accustomed to the sourness of wine, but they are also washed away by a good environment and guidance.
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Eating habits are different, foreigners appreciate red wine culture, while China mainly focuses on baijiu, which are two different wine cultures.
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Foreigners don't understand Chinese sprinkling culture at all.
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Foreigners drink red wine, champagne, whiskey, brandy.
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He can't drink it, he doesn't have that mouthful.
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Most of China's baijiu is blended.
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Because most of the Chinese liquor is alcoholic, foreigners do not drink Chinese liquor.
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Chinese are timid, high liquor can be used, foreigners can't. Except for Russia, everything is drunk.
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First of all, Chinese liquor has a high degree of content. Foreigners drink red wine or cocktails, and their alcohol content is generally controlled within 10 degrees, so it will be difficult for them to adapt to the sudden high level of alcohol, and naturally they do not like to drink it.
Secondly, there are many fake liquors in China. Foreigners don't understand the quality of Chinese liquor, as long as a bottle of liquor is white, they will naturally think that this is liquor, and they don't understand that Chinese liquor is divided into different series such as sauce flavor type and mellow flavor type, for good liquor, such as Wuliangye and Moutai, after drinking too much, it is still refreshed the next day, and such good liquor does not hurt the body.
Again, Chinese baijiu is not suitable for the socialization of foreigners. They can't drink high alcohol, they originally drank a low degree, and suddenly a glass of high alcohol came, and they couldn't adapt to it, and on the other hand, they couldn't hold it, and they stopped eating before they had time to have a business conversation, which obviously couldn't meet their needs.
Finally, foreigners pursue a lifestyle lifestyle. Drinking is not a high degree, drinking is a mood and feeling, with the help of some alcohol can achieve the goal, do not need to indulge themselves too much, if you let yourself drink to vomit, it is you who are ashamed, which is not in line with their gentlemanly style.
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Because they can't drink enough, one cup has to drink them all under the table. Foreigners mostly drink wine and champagne. With the exception of some parts of Russia, where the proof of vodka is okay, high-grade liquor is rarely seen elsewhere.
The rum that is often put on the lips comes with a bit of proof, but it is also often used to make cocktails, and not many people actually drink it directly.
Therefore, for our national quintessence of Lao Baigan and Erguotou and other fermented liquor, the degree is basically above 38, and the lowest has to be 38 degrees, foreigners are used to drinking 11 degree wine, and the stomach's tolerance for wine is only at this degree. One or two cups score several sips to drink, and you may not be able to drink it. Not to mention those old wines that are 55 and 62.
The British unit that cooperates with us sends colleagues to our unit every year to inspect, and every time they come they are very active, and they start to worry when they drink, but the people in my big Inner Mongolia are all brewed out of the wine jar, and if they don't drink there, after drinking twice, they vomit a miserable ah. After that, I didn't dare to drink it anymore.
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Of course, foreigners also have to drink Chinese liquor, such as China's powder wine, which is sold abroad is relatively good, and China's Wuliangye.
It is also a more popular liquor, so Chinese liquor will also be loved by foreigners, just like we like and some foreign liquor is the same, there is no difference, the world is now more and more open, there are a lot of ** between each other, so it is normal to say that each other and each other's is also a very normal thing, Chinese liquor is very popular.
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Generally, foreigners don't like to drink Chinese baijiu, after all, baijiu is Chinese, and foreigners basically don't drink it.
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People in some countries drink Chinese baijiu, such as Russia.
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In China, wine culture has been inherited for thousands of years, but in ancient times, due to raw materials or yeast fermentation, the degree of wine is not high, so there is such an exaggeration in the TV series, drinking wine in a big bowl and eating meat.
Nowadays, the society and the economic level are developing rapidly, and there are many kinds of liquor, such as beer, liquor, whiskey, brandy, wine, etc., all of which have a large number of markets. We Chinese generally like to drink liquor, sometimes also drink beer, although it is said that drinking hurts the body, but drinking can be pleasant, is a good thing, but can not drink excessively, can not be alcoholic.
Some people will wonder, why can't those foreigners drink Chinese baijiu when they drink so much? Is it because the alcohol content of the liquor is too high?
We all know that foreigners generally drink wine, and some people feel that they are used to drinking wine, so they can't drink liquor. In fact, this is not the case, foreigners can actually drink very well, because in foreign countries, except for wine, other alcohol is very high, even if you drink wine, it is much higher than a bottle of beer, and three or four bottles of wine can be worth a bottle of liquor. And those whiskeys, for example, have at least 60 degrees or more.
Therefore, it is impossible not to drink liquor.
However, when they arrive in China, they can't drink it, which is true, because they feel that Chinese baijiu has a taste, and they can't stand that taste, just like we drink foreign liquor and feel that it has the taste of traditional Chinese medicine, and the eating habits of each country are different.
Some international students came back and said that you may not believe the amount of alcohol that foreigners drink, but those foreigners from Sweden and Northern Europe can even drink more than people from the Northeast. They don't drink Chinese liquor because of that taste. It's weird.
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Foreigners do not drink Chinese liquor, there is no absolute answer to this question, many of China's liquor is well-known at home and abroad, popular at home and abroad, they are not only of good quality and exquisite packaging, excellent taste, many foreigners feel that it is a blessing to be able to drink liquor made in China, I hope mine can help you.
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1, Americans feel that the liquor is too strong, the degree is relatively high, and there is a spicy feeling, after drinking easy dry mouth choking, giving people the experience is not too good, Americans like soft taste wine, taste slowly, and Chinese drink liquor will be accompanied by some appetizers, while eating and drinking, if you are used to it, you will not feel how strong the liquor is, and Americans do not have this eating habit, just drink liquor, then the bitterness, spiciness, rush of liquor fill the entire mouth, naturally difficult to swallow.
2. When China's liquor leaves the factory, the liquor body has reached a certain acid balance, and the taste of the liquor has also been adjusted to the best state, which is not suitable for mixing with other types of liquor, and forcibly taking it to mix, the balance will be broken, and the taste of the liquor will become particularly strange, so Americans do not like to drink Chinese liquor, while Russian vodka is very suitable for blending, which is also the reason why it goes global.
3. In traditional Chinese wine culture, drinking pays attention to gulping wine, eating meat in large pieces, deep feelings, a mouthful, and paying attention to a pleasant drinking atmosphere, while Americans like to drink slowly and methodically, sip slowly, taste slowly, and the glass of wine is rarely full, or half or one-third, this way in their eyes is more elegant and emotional, at the same time will feel that Chinese drinking is too rough, which they do not agree, and liquor as a carrier, has also been implicated, which is a big reason.
On the whole, Americans do not drink Chinese liquor, because of the difference between food culture and wine culture, and the quality of the wine has little to do with it, each has its own circle, foreign drinking culture may be very good, but we should not be presumptuous, China's wine culture still has its shining point, can last for thousands of years is not a thing in the pool.
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Although the culture is different, the customs will be different, but there is liquor abroad!
And the power is still very high!
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Baijiu has a history of thousands of years in China, and as China's economy and culture become more and more internationalized, baijiu produced in China is becoming more and more internationally recognized.
However, in comparison, most foreigners still love red wine, and very few drink white wine, and even Russia, which prefers strong liquor, does not like white wine very much;
So what is the reason for this? In fact, it is not that foreigners do not like the strength of baijiu, but there are more negative and complex factors.
The different perception of wine may also be a factor, Chinese prefer the intensity of wine, while foreigners prefer atmosphere and mood, they like to shake their glasses and talk in the drizzle, and China prefers to drink and chat.
Foreigners drink with a goblet, and they don't fill the glass, but pour it on one-third of the glass, while Chinese-like people prefer to pour it full, so it may be due to cultural differences.
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Because Chinese wine is not pure, if it is not pure, it will be spicy, and if it is spicy, it will not taste good. Therefore, Chinese distilleries have come up with gimmicks such as sauce fragrance and qu fragrance to continue to sell well. Then it is seen that foreigners drink Chinese wine as if they drink poison, and Chinese drink liquor to drink problems.
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Because only the first Chinese liquor is relatively purer and more delicious, most of the liquor drunk is still ordinary liquor, and the taste is not so positive, extra thick and spicy, and there are fake liquors.
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The masses of our country are very fond of drinking, and alcohol has penetrated into all aspects of our lives. Drink at friends gatherings, drink when you go out at work to receive customers, and buy a bottle of wine to drink when your family celebrates their birthday. The people of our country not only love their own wine, but are also keen to try the wine of other countries.
It can be said that as long as the taste is good, this kind of wine can be sold in China. It can be seen that the Chinese people love wine.
Nowadays, in our country, it is not uncommon to drink foreign alcohol. Foreign liquors such as vodka and beer are lined with counters. And the sales of these drinks are not bad.
Foreign liquor is becoming more and more recognized by the people of our country. China has a deep food culture, and with the advent of reform and opening up, many Chinese delicacies have come into contact with the world. People abroad eat it and think it is delicious, and they recognize Chinese food very much.
Chinese food has gone global, but Chinese wine has not. Baijiu is one of the representatives of Chinese fine wines. However, this drink is only popular in China.
Some foreigners not only don't like baijiu, but also hate baijiu very much, to the point that when they hear the name of baijiu, their faces change. Baijiu is recognized by the majority of Chinese, why can't it capture the hearts of foreigners?
Foreigners also like to drink. Baijiu is sold so well in China, it is definitely a fine wine that most people recognize. Foreigners are also people, taste buds and sense of smell will not be much different from us Chinese, why a widely recognized wine cannot be recognized by foreigners?
Faced with this problem, some people feel that the degree of liquor is too high, so foreigners dare not drink it.
Actually, foreigners are not as weak as they think. Looking at the appearance of foreigners, you know that they are not weak chickens. In Hungary in Europe, there is a fruit wine of 60 degrees.
This proves that foreigners can also drink high-count liquor, and foreigners do not drink liquor, which has little to do with the high content of liquor.
What is unacceptable to foreigners is the way Chinese drink baijiu. When foreigners drink alcohol, even if it is a high-level sake, the taste is not too spicy, so they drink it in one sip and taste the taste of the sake. And the liquor has a high degree and a spicy taste, of course, you can't drink it like this, you must blow on the bottle like the Chinese, until a certain drinker falls.
If you don't drink it like this, you won't be able to perceive the good taste of liquor, <>
People in Western countries, including Europe and the United States, like to drink soft alcohol. For them, the smell of liquor is strong, and the taste is spicy and choking. When I smell it, I feel that I am washed away by the smell of liquor.
After drinking it, the spicy sensation made them feel like they had drunk chili soup.
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Wine is a table culture that crosses the world civilization, China has a thousand years of pure brewing is famous all over the world, and foreign countries are elegant and mellow for hundreds of generations, and the wine culture of China and foreign countries can be said to be equal, each with its own merits. With the increasing frequency of cultural exchanges in the world, all kinds of Chinese and foreign wines have also entered each other's tables. Red wine has appeared on the dining table of every household in China, but abroad, the liquor that is generally popular in China is rarely drunk by foreigners.
Why don't even the Russians, who love spirits the most, drink it?
One, the taste is different. As early as the last century, China's national liquor Moutai made a shining debut at the World Expo, and foreign people who tasted it couldn't help but applaud. Although it was praised, it did not really touch the hearts of foreigners.
Maybe some friends Ren think that the content of Chinese liquor is too high and too spicy? No, like the famous Russian vodka, its alcohol concentration and spiciness are not inferior to that of white cattle. However, the difference between spirits such as vodka and liquor is that the choice of grain and the method of brewing are different.
Vodka is mostly brewed from potatoes with various grains, in distilled alcohol. Baijiu, on the other hand, is made by adding a certain proportion of koji to the husk of grains, and this naturally tastes different. Of course, vodka is only a special case of foreign liquor, and the more popular foreign liquor is beer made from wheat and red wine made from grapes.
Second, the culture is very different. In terms of wine culture, there are also differences between China and foreign countries, and Chinese wine tables usually advocate drinking in large bowls and eating meat in large pieces. What I want most is the incisive emotional catharsis brought by wine, so there is also a truth to say after drinking.
Foreigners pay more attention to the etiquette on the wine table, and by slowly tasting the wine, they can render the romantic cigarette lighting mood of King Jiang between people, and pay attention to the love and etiquette on the wine table. Usually, foreigners taste wine, especially red wine, and the scale in the glass is usually three-sevenths of the whole glass to show their elegance. In China, it is common to respect the full.
If you sip red wine with the etiquette of a Chinese wine table, it is naturally difficult to chew on the elegance in it, and vice versa.
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