What aspects should be paid attention to in the logo design of a brand?

Simple, international, don't copycat.

For the design of the brand logo, different corporate brand planning companies have different views, enterprises need to identify the planning company when designing the logo, so as to choose a planning company with strong planning ability. Moreover, there are many problems that need to be paid attention to when designing the brand logo, so as to avoid the rejection of consumers when using the logo design. Let's take a look at what issues need to be paid attention to in brand logo design!

1. Positioning and construction of brand logo design. The brand logo design specification refers to the requirements that the logo needs to comply with when it is applied in various occasions, and the logo specification should not only be for the design, but also an extension of the brand's core concept. The purpose of the formulation of logo design specifications is to organically unify brand elements such as brand image, concept, and vision when promoting.

2. About the use of brand logo design and color change. Sometimes you have to use a logo on a complex background with colors, **, illustrations, etc. By setting the color and background pattern in advance, you can cope with a variety of carriers without destroying the brand image, so it is clear at a glance.

In order to clearly understand all the points of logo design, let's first stipulate a minimum usage specification.

3. Examples of brand logo design prohibitions. Before adding a specification for the use of the logo, it is important to properly convey the original function of the brand image. The logo is a symbol of the brand impression, and it is also the so-called face, so you must pay great attention to your use.

In order to avoid incorrect use, it is necessary to include a disabling example in the specification.

For an enterprise, brand logo design is a representative of the corporate image and an intangible asset of the enterprise, so we must pay attention to some details when designing, so that the designed logo can be accepted by more consumers and arouse the interest of consumers. Moreover, many brand logo designs will be integrated into the culture and characteristics of some enterprises, so that enterprises can be unique in the competition and occupy more advantages.

1. The design of the brand logo is memorable.

Regardless of the pattern, color, and text of the brand logo, it can leave some impressions and memories for people to distinguish from other brands, use the advantages of brand logo design, give the brand a unique logo design, and deepen people's memory and recognition of the brand.

2. The tangibility of the brand logo design.

The brand logo is a collection of patterns, colors, and text design, which makes it easier to visualize the brand from the perspective of brand naming, culture, and spirit, so that consumers are easier to identify, understand, and remember.

3. The transferability of brand logo design.

With the development of the economy, many brands have entered the markets of various countries, but due to regional cultural differences, the language cannot be quickly accepted by consumers, but the ability to design the brand's logo is very beneficial to the popularity of the brand in other markets. The brand logo is partly a language, a language that can be read by different countries.

1. Achieve recognizability.

The reason why the brand identity is created is simple, it is to simplify the memory of the consumer, and it is easier for the consumer to identify the brand. Therefore, recognition is the most basic function of a brand identity. Brand is a tool to achieve differentiation, and brand identity is the bearer of specific information to achieve differentiation.

Through the artistic expression of the brand logo, there is a clear difference between the brands representing the enterprise and brother register, and the brand differentiation can be realized. Through the consistency of consumer identity, the difference identification of consumers is realized, and the brand recognition is finally achieved.

2. Exclusivity.

The design of the brand logo can be registered as a trademark and can be protected by law, so it has the exclusivity of use, and this nature is also the basis for the long-term accumulation of brand equity.

3. Maintain consistency.

The brand identity is a high degree of condensation of the brand's concept, culture and values, reflecting the industrial characteristics and business style of the dust liquid industry, and is a symbol of the spirit of enterprise. The design of the brand logo can not deviate from the purpose and idea of the enterprise, and it cannot exist separately from the business style of the enterprise. Therefore, the brand identity is consistent with the connotation of the enterprise and the brand, and maintaining consistency is the basic requirement for brand identity design.

Logo design is very important to the brand, it is the face of a brand, and it can also allow others to know the brand through design.

Logo design is of course very important to the brand, and having a good logo design can make the brand look even taller.

Of course, it is very important for brands, because a brand can be judged by the logo, and it can also increase the popularity of a brand.

Yes, the general logo is very important for the brand, and having such a good logo will make consumers like it more.

1.What are the key points of brand logo design? The trademark should look good. When everyone is told to stand on an outdoor billboard. This is the basic principle of the original chain that is clearly identified.

2.The focus of your brand logo design should be small and beautiful. When a trademark appears on a business card, it is smaller than a thumb. Therefore, when designing a logo, try to use a size of 2 cm in diameter to see if it looks good when it is reduced.

3.The black and white logo should look good. When you fax your company documents, the logo changes to black and white. Your logo should look as clear as Nike and Mac.

4.Trademarks can come in a variety of colors. Nike's standard color is red, but you can also see blue, green, or black and white.

This series of golf ads is unique, but you won't mess up the brand. Because brand spirit isn't just created by color.

5.What are the key points of brand logo design? In the key points of brand logo design, the logo can be easily drawn. When you pick up a pen, you can easily draw a Nike hook or McDonald's m's, which means your logo is also easy to remember.

There are four common methods of brand design:

1.Hieroglyphics.

The pictographic method refers to the design method that uses pictographic patterns to directly express the brand connotation, product characteristics, service items, etc. "Oracle bone inscriptions" and other structures are constructed using pictographic methods. This approach is simple and straightforward, but visually reminiscent of what the pattern represents, such as the "ball of yarn" logo of the international pure wool.

2.Symbolism.

Symbolism refers to the use of a highly generalized, symbolic geometric shape, color block, or abstract pattern to express a brand's personality. Such as Shell's shell logo, China Eastern Airlines' Chunyan logo, etc.

3.Allegory.

Allegorical refers to the method of expressing or extending the characteristics of the brand from the side through graphic images, taking advantage of the characteristics of the brand and conveying information. For example, the sign of Hongta Mountain, the "mouth" of Hongta Mountain, the sign of the rising tower-shaped smoke ring, etc.

4.Identification Law.

The identification method refers to the method of directly using some font symbols or simple graphics as signs. For example, McDonald's M, Motorola's M, such as IBM, GE, LG, etc. The biggest feature of the brand logo designed by the logo method is that it can reveal and strengthen the brand name while showing its visual and hidden symbols to the public, so as to achieve effective brand communication.

The downside is that the graphics are relatively simple and monotonous, and the meaning is not rich enough.

In a highly competitive economic environment, the operation of enterprises is not easy, and a memorable brand logo design is crucial to the success of business, it is reported that 80% of small businesses in the first year of operation will go out of business, other companies will gradually withdraw from the market in 2 or 3 years, so a good corporate brand image, for advertising and promotion in the society and customer trust in the enterprise, has a direct impact, enterprises can be through logos, business cards, albums and other visual output effects, Connect with the masses. Let's take a look at what to pay attention to in brand logo design, right?

1. The logo design should be concise and easy to remember.

The classic brand logo design is clear in a clear way, so that the public can directly and clearly feel the logo graphics of the company, which is easy to remember. ** When using these flags, it is easy to use them regardless of the platform or environment. Overly complex sign forms, in some cases where the integrity cannot be guaranteed.

The main purpose of logo design is to improve its recognizability, and the elements that are too complex will interfere with the recognition and memory of the brand, not only considering the attributes and ideas of the company itself, but also the way to quickly understand and remember the company's logo.

2. Use color strategically.

The color of the corporate image is also very important for the company, and an attractive color can make it look unique and quickly catch people's attention. Each color has different properties. For example, when you see red, you associate enthusiasm, vitality, and when you see blue, you associate water, calmness, professionalism, etc.

Therefore, the color can be ventilated, the audience's association, and the choice of the main color are related to what kind of feelings and ideas the company wants to convey to the user.

3. The logo design should be scalable.

Logo design is a part of corporate brand design, in order to improve the recognition and communication of the enterprise, we must consider the scalability of the logo in the future promotion. For example, you can extend your logo to support graphics in your promotional materials. (e.g., handbags, notebooks, advertising screens**, etc.) can improve the recognition of your business.

When designing a brand logo, you must carefully consider these two factors, and you also need to find a professional and formal logo design company, so as to design a logo that is both good-looking and meets the aesthetic needs of the audience. In this way, the brand can be better promoted and publicized, enhance the recognition of the market, and naturally the recognition in the hearts of consumers will also be improved.