What exactly do marketing planning companies do and how do they make money.

Understand the needs of customers, according to the customer's own situation, market situation and the future development trend of the industry, do relevant strategic planning and planning, and finally land, and then the marketing company will take the money.

Do product marketing planning, advertising planning, and do a good job of planning to make money.

Diagnose the problems faced by the client's enterprise in the marketing process, and then propose solutions, of course, this service is not free.

Generally speaking, industries and enterprises that focus on market product sales and market services need to mine brand value, so they will cooperate with enterprise marketing planning companies. At present, the business problems faced by many enterprises in China are mainly reflected in how to establish and manage the brand of the enterprise. A professional marketing planning company plays a role in boosting the development of the company, and many people may still doubt what a marketing planning company is.

Next, let's take a look.

1.In-depth market research and data collection by consultants.

In-depth market research by consultants is one of the features of brand planning. Detailed data collection is a systematic study of data and directional suggestions, which can be used as the basis for formulating marketing strategies and tactics. For the effective brand planning process of the enterprise, the relevant information to be understood and collected should at least include enterprise information, industry information, market information and other major aspects of information.

2.Systematic study of data.

The process of systematic research of data is a process of screening, summarizing and analyzing data. This includes the removal of the false and the preservation of the truth, and the summary of the selected data using the overall method of the system, and the targeted analysis to complete the diagnosis of the user.

3.Make directional recommendations.

According to the systematic analysis and diagnosis results of the data, combined with the corporate vision, the professional knowledge is combined with the practical knowledge of the customer and the organizational knowledge, and the directional suggestions are put forward for all aspects of the project design. The direction of brand planning mainly refers to brand positioning and brand core value, and in the planning of a brand, brand positioning and brand core value are important determinants that can determine where the brand will go in the future. The determination of directional suggestions is also a process of full communication, correction and correction between the two parties.

The more finalized directional recommendations will serve as a framework for the development of strategies and tactics for the consulting operation.

In fact, brand planning guides the choice of the target group through the negation and distance of competitors on the brand. It is competition in the internal market that corresponds to the external market. Brand planning pays more attention to ideology and psychological description, that is, planning, guiding and stimulating the psychological market of consumers.

Brand planning itself is not a process of creating something out of nothing, but a process of clarifying people's vague understanding of the brand.

Marketing planning is mainly to develop a feasible marketing plan for an enterprise or brand to achieve its goals such as marketing, brand building, and sales growth. Its specific tasks include:

1.Market Analysis: Understand the target market, audience and competitors, analyze market trends and industry development directions, and provide data and guidance for subsequent marketing strategy formulation.

2.Positioning strategy: According to the market situation and product characteristics, determine the positioning and differentiated competition strategy of the brand or product, that is, how to highlight their own advantages and occupy market share.

3.Marketing strategy: Combined with brand positioning and market characteristics, design marketing strategies for different stages and channels, including promotion, activities, channel expansion, etc., in order to improve brand awareness, attract target customers and increase sales.

4.Strategy Execution and Effectiveness Evaluation: Responsible for planning, organizing and executing relevant marketing activities, tracking and evaluating their effectiveness, making timely adjustments and optimizations, and ensuring that marketing activities achieve the desired results.

5.Brand management: brand management through brand image building, brand value communication, public relations activities, etc., to enhance brand reputation and loyalty.

In short, marketing planning needs to comprehensively consider multiple factors such as products, markets, consumers, and competitive environment, formulate a feasible marketing plan, and implement it, so as to help enterprises or brands achieve business goals.

The responsibilities of the marketing planning position are as follows:

1. Do a good job in market research, feasibility study and preliminary planning of the project in the early stage of project development, so as to provide an accurate basis for the company's decision-making.

2. Accurately grasp the market development trend and product development direction, and determine the market positioning and product positioning of the development project; Provide accurate market information for product development and design, and ensure that the products developed and designed meet market demand.

3. The promotion of project planning, the formulation of first-class strategies and advertising creatives.

4. Assist the leader in drafting the company's investment development strategy, investment and development plan, etc., and be able to decompose and complete various tasks according to the project development schedule in an orderly manner.

5. Be able to lead by example to complete important work, and effectively explore the potential of employees, and give full play to the team spirit of the department.

6. The ability to integrate various advantageous resources, strengthen the management of customer relations, and maintain the company's image and interests.

Marketing objectives: 1. The core point of marketing planning is to organically combine the elements of planning to maximize brand equity. The brand identity system, brand strategy and brand architecture are like the constitution, and the marketing communication activities of the enterprise are like the daily political, economic and social activities of the organization and individuals.

2. It is equivalent to taking citizens' daily social activities such as going to school, seeking medical treatment, falling in love, and getting married as the formulation and implementation of the Constitution. Like the responsibilities of the National People's Congress, the responsibilities of the corporate brand strategy management department are first of all to formulate the brand constitution, and then to inspect the law enforcement, that is, to check whether every link of the brand's marketing strategy, advertising and public relations activities effectively reflects the brand constitution.

3. Institutional brand marketing consultants believe that the rapid development of the Internet era has made large, medium and small enterprises no longer ignore the potential market of online interactive marketing, and now it is the first era of network marketing. Marketing planning is also destined to be inseparable from network marketing.

Brand marketing. At a high level, it is to show the image, popularity, and good reputation of the enterprise to consumers or customers, so as to form a brand image of the company's products or services in the minds of customers and consumers, which is brand marketing.

Hello, "marketing planning is mainly responsible for accurately grasping the development trend of market changes and product development direction, determining the market positioning and product positioning of the development project, its specific responsibilities are: do a good job in the early stage of project development market research, project feasibility study, preliminary planning work, to provide accurate basis for the company's decision-making; Responsible for the promotion of project planning, the formulation of first-class strategies and advertising creatives; Provide accurate market information for product development and design, and ensure that the products developed and designed meet market demand.

1. Make money through planning.

3. Build a team.

4. Carry out publicity and promotion.

5. Treat every customer seriously.

6. Improve and update their own service system and product structure.

7. Maintain a good team atmosphere and establish a good team culture.

1.Make money by planning. In addition to marketing activities, there are also planning plans, of course, you can also directly help customers to do planning and execution, no matter what kind of planning method can earn customers' money.

2.Accumulate more customers. The above are the two core businesses of marketing planning companies to make money, and to make money, they also need to accumulate more customers, including the establishment of a customer management system, the development of customer marketing activities, etc., through this way to accumulate more customer resources, in exchange for more business, to make money.

3.Assemble a team. To accumulate customers or start a business, it needs people to execute and team work to complete. Only by forming a team can the marketing planning company make money, have more customer resources, and execute more business.

4.Conduct publicity and promotion. No matter how skilled your company's business is and how powerful your service function is, you need to publicize and promote, on the one hand, you need to accumulate a certain reputation for your marketing planning company, expand your popularity, and on the other hand, let yourself have a certain position in the market and get more customer recognition.

5.Treat every customer seriously. In the process of service, attentiveness, carefulness and patience, maintain enthusiasm, in short, it is to serve customers wholeheartedly in order to make money.

Treat every service seriously and serve every customer seriously, which will allow you to accumulate a good reputation in the industry, and also make your new customers become old customers, and old customers become regular customers, which will make your company earn more money over time.

6.Improve and update their own service system and product structure, and the business will solve and deal with more problems for customers and bring more value to customers. Customers who are satisfied with themselves will also get more orders, and it is a matter of time before they make money.

7.Maintain a good team atmosphere and establish a good team culture. There are many factors that make a company profitable, including the stability of the team and the excellence of the corporate culture.

So when it comes to team building, you also need to work hard, a stable team and a good culture will help the company make money.