What are the key points of corporate image planning and design?

Many enterprises will cooperate with enterprise marketing planning companies when carrying out image planning and design, so that they can design solutions according to the needs of enterprises, and the design effect is more in line with the characteristics of enterprises. Moreover, image design is the representative of the enterprise to a certain extent, which has a great role in promoting the publicity and promotion of the enterprise, and also contributes to the development of the enterprise. So what is the role of corporate image planning and design?

1.A good corporate image can enhance the core competitiveness of an enterprise.

2.A good corporate image can enhance the company's fund-raising ability and improve economic benefits.

3.A good corporate image is conducive to the recruitment of talents and the enhancement of the strength of enterprise development.

4.A good corporate image provides favorable conditions for enterprises to create products.

5.A good corporate image helps to enhance the cohesion of the enterprise. The corporate philosophy and corporate values advocated by the corporate image are the soul of the enterprise, the high standard of enterprise management and the common spiritual belief and action guide of employees, it cultivates the team spirit of the employees, and its role in the internal management of the enterprise has been widely valued; A good corporate image can stimulate employees' sense of pride and honor, make them love the enterprise, dedicate themselves to the enterprise, consciously link their words and deeds with the image of the enterprise, and link their own destiny with the fate of the enterprise, so as to produce a strong sense of mission and responsibility; A good corporate image makes employees feel that the working environment here provides him with a place to use, and the employment system here can make his wisdom and talents come into play.

The corporate image is good, the employees are in a good mood, and the supporting system (unified work clothes, office supplies, etc.) complements each other, which can create a vigorous atmosphere, so that their work enthusiasm is increasing day by day, and work efficiency is constantly improving.

6.A good corporate image helps the company's products to occupy the market.

7.A good corporate image can make the enterprise get the trust and support of the public.

In the process of forming a good corporate image, image design plays a role that cannot be ignored, it drives the enthusiasm of consumers, intensely innovates the company's employees, enhances the cohesion of employees, and lays the foundation for the long-term development of the enterprise.

1. Clarify the design objectives and determine the design conceptBefore the company's image design, it is necessary to clarify the design objectives, such as market goals and data dissemination goals, in addition, the image VI design needs to determine the concept and expression techniques according to the type of goods, which is the basic element of the company's image design.

2. Find the theme of the creation and conceive the specific content of the creationAfter clarifying the creative goal, and determining the concept and style of creation, you can start to look for the creative theme, in the creation of the theme selection to be novel and atmospheric, Fu family ruler thinking habits, in addition, but also to conceive specific creative content, Cooper advertising design to make the company's image design plump.

3. Design the creation of visual elementsVisual elements are an independent creative point in the company's image design, and at the same time, it is also a project that has a significant impact on the quality of the company's image design.

1. What does corporate image design include?

1. Concept identification.

The concept identification of corporate image design is to determine the management concept of the enterprise with unique characteristics, and it is the identification system of the company's business philosophy of design, scientific research, production, marketing, service, management and other business concepts in the process of operation and production. It is the overall planning and definition of the current and future business objectives, business ideas, marketing methods and marketing forms, mainly including: enterprise spirit, corporate values, corporate creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning, etc.

It belongs to the ideological category of the enterprise.

2. Behavior recognition (BI).

Corporate image design behavior recognition is a dynamic identification system formed by the unified planning of the company's operation mode and the principle of practicing the business philosophy and creating the corporate culture. It is based on the basic starting point of the business philosophy, and the internal is to establish a sound organizational system, management norms, staff education, behavioral norms and welfare systems; Externally, it is a form of market research, product development, and conveying the corporate philosophy through social welfare cultural activities, public relations, marketing activities, etc., so as to obtain the public's recognition of the enterprise.

3. Visual identity (vi).

The visual identity of corporate image design is a complete and systematic visual communication system with the core of corporate logo, standard font and standard color, and it is a concept that transforms abstract semantics such as corporate philosophy, cultural characteristics, service content, and corporate norms into concrete symbols to create a unique corporate image. The visual identity system is divided into two aspects: the basic element system and the application element system.

1. Business philosophy. The business philosophy of the enterprise, that is, the basic assumption of the enterprise, the advantage positioning, the development direction, the pursuit of the goal, etc., the enterprise should have an accurate positioning, so as to be able to carry out the follow-up work. On the basis of doing a good job in market research, we should understand the market demand, consumer preferences and other content, and at the same time consider the needs of employees, so as to promote the development of the enterprise with a more suitable concept of economic and prudent management.

2. Identification of corporate behavior. The identification of corporate behavior in corporate image planning includes the organization, management and education within the enterprise, and the publicity, feedback, and other work of the eggplant market outside the enterprise. In order to cultivate the centripetal force and centrifugal force within the enterprise, in order to fully mobilize the vitality and influence of the enterprise.

Behavior recognition can better mobilize the vitality of enterprise employees, make them realize the importance of their positions, take their work more seriously, and create better work results.

3. Visual recognition. The visual identity of the enterprise is the concretization and visual expression of the corporate image, and the relevant concepts and advantages of the enterprise are expressed in the form of symbols. In this process, it is necessary to pay attention to highlighting the overall style and advantages of the enterprise, and to be simple and easy to understand, so that more audiences can be familiar with the enterprise.

In terms of visual identity content, including corporate logos, mascots, symbolic graphics, etc., can be applied to office supplies and other aspects, highlighting the corporate culture.

1. Concept identification (MI).

The concept of corporate image design identification is to determine the unique characteristics of the company's management philosophy, it is the company's business production process design, scientific research, production, marketing, service, management and other business philosophy identification system. It is the overall planning and definition of the current and future business objectives, business ideas, marketing methods and marketing forms, mainly including: enterprise spirit, corporate values, corporate creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning, etc.

It belongs to the ideological category of the enterprise.

2. Behavior recognition (BI).

Enterprise is dedicated image design behavior recognition is the enterprise practice business philosophy and create corporate culture guidelines, the unified planning of the enterprise operation mode and the formation of a dynamic identification system. It is based on the basic starting point of the business philosophy, and the internal is to establish a sound organizational system, management norms, staff education, behavioral norms and welfare systems; Externally, it is a form of market research, product development, and conveying the corporate philosophy through social welfare cultural activities, public relations, marketing activities, etc., so as to obtain the public's recognition of the enterprise.

3. Visual identity (vi).

The visual identity of corporate image design is a complete and systematic visual communication system with the core of corporate logo, standard font and standard color, and it is a concept that transforms the abstract semantics of enterprise source concept, cultural characteristics, service content, and corporate norms into concrete symbols, and creates a unique corporate image. The visual identity system is divided into two aspects: the basic element system and the application element system.

1. Procedures required for registering a company: 1. Approve the name of the enterprise; 2. ** Submit information; 3. Obtain the company's license; 4. Enterprise engraving; 5. Open a bank account; 6. Registration in the tax hall; 7. Apply for invoices; 8. Start doing business. 2. Necessary materials for registering a company:

1. Enterprise name; 2. Investor's identity document; 3. The company's business scope; 4. Registered address of the enterprise. 3. Fees for registering a company: 1. Administrative expenses are free; 2. It costs about a few hundred yuan to engrave the official seal; 3. The cost of financial consulting enterprises.

Fourth, the necessary period for registering a company: about three days. V. Provisions on the Approval of Registered Enterprise Names:

7. How to write the business scope of a registered enterprise? 1. Compile according to the business scope that the company intends to do; 2. Imitate the business scope of enterprises in the same industry; 3. Find a company to write for you at 0 cost. 8. Which financial consulting company should be used for the registered company?

1. Regret that the company has been operating longer for a long time; 2. The scale of the enterprise is large. 9. The company consults and registers a company: 1. The experience is first-class; 2. Proficient in process; 3. Rich experience.

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