What is marketing in college, and how is it about majoring in marketing in college?

First of all, there will be basic courses in economics, and courses in international finance and business administration will be much worse, but there will be more emphasis on marketing strategy and market macro analysis.

For marketing, most people will have a misunderstanding, thinking that it is to hang a red cloth on the body**. Nothing to learn. But in fact, it is a very knowledgeable course, and different products will use different strategies to break into the market and beat the competition.

Just like how Mengniu, which was spun off from Yili, gained a firm foothold in the dairy industry, and how Galanz microwave ovens were able to penetrate into the hearts of the people when everyone didn't know this thing. What kind of position and advantages should a new product appear in people's sight.

It's a lot of fun to learn.

However, in China, marketing is usually divided into marketing department and marketing department, and people who have just graduated can only do business work in the marketing department, and after being very experienced and insightful, they may be transferred to the marketing department to participate in the market planning and strategy part of the product.

The above is just my personal opinion, I hope it can be helpful to you, if there is something wrong, please Haihan.

If it is a marketing major, the second minor can also adopt a common major, such as business administration, or it can adopt a complementary major, such as finance, law, economics and other majors. Postgraduate entrance examination, you can make your own decision, there are several highly influential schools such as Fudan, Peking University Guanghua, and Yangtze River in terms of marketing.

That's what I learned, and I can tell you it's useless.

Main courses: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, Commercial Banking Practice, Human Resource Management, etc.

This major cultivates senior professionals in business administration who have the knowledge and ability of management, economics, law, marketing, etc., and can engage in marketing and management, teaching and scientific research in enterprises, institutions and departments.

College marketing is marketing, marketing, or marketing.

It is a comprehensive applied science based on economic science, behavioral science and modern management theory, and studies the marketing activities of enterprises centered on meeting consumer needs and their regularity.

1. Majoring in Marketing.

This program aims to equip students with knowledge and abilities in management, economics, law, and marketing.

Marketing can be engaged in marketing and management, teaching, scientific research in enterprises, institutions and departments.

Second, the main process of marketing.

Opportunity identification, including market research, market analysis, production decision-making, and market positioning.

New product development, including the research and development of new products and the production of new products.

Customer attraction, including marketing planning, brand promotion, marketing, product display, negotiation and signing.

Order fulfillment, including products**, shipping, and payment settlement.

Customer retention and loyalty building, including after-sales service and regular return visits.

The main majors of marketing include management, microeconomics, macroeconomics, management information systems, statistics, operations research, accounting, financial management, marketing, economic law, consumer behavior, etc. Marketing is divided into two levels: macro and micro. Macro marketing is an economic activity that reflects society, and its purpose is to meet social needs and achieve social goals.

Micro marketing is a kind of economic activity process of an enterprise, which is based on the requirements of target customers, the production of marketable products, from the producer to the target customer, the purpose of which is to meet the needs of the target customer and achieve the goal of the enterprise. For more information on what to learn about marketing in college, go to see more content.

Marketing majors: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, etc.

Jobs. 1. Market: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing and production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), commercial big data researchers, user portrait producers;

2. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.

Marketing majors: Management, Microeconomics, Macroeconomics, Management Information Systems, Statistics, Operations Research, Accounting, Financial Management, Marketing, Economic Law, Consumer Behavior, Consumer Psychology, International Marketing, Market Research, Basic Accounting, Introduction to Finance, Corporate Sales Planning, etc.

Jobs. 1. Market: market researchers, business data analysts, advertising designers (including graphic designers and advertising editing and production personnel), business modeling personnel (including commercial site selection personnel, feasibility analysis and analysis of enterprise expansion investment projects), commercial big data researchers, user portrait producers;

2. Business: accounting (need to obtain the corresponding qualification certificate), legal affairs (need to obtain the corresponding qualification certificate), corporate consultant (the problem encountered by the enterprise in the operation can ask the marketing personnel how to solve, such as the problem of employee mobility), human resources specialist, customer relationship management specialist, business development specialist, etc.

Summary. Marketing requires a certain amount of theoretical knowledge, and most of what you learn in school is theoretical knowledge, but the most important thing is practical knowledge, which is difficult to involve in school.

Marketing in the market requires a certain amount of theoretical knowledge, and most of what you learn in school is theoretical knowledge, but the most important thing is practical knowledge, which is difficult to involve in school.

Nowadays, many big brands of store recruitment and shopping guides need to graduate from college, and more and more sales are no longer low education can be done and wise, in addition to the wheel of the non-itself has a strong sales experience, otherwise for the company Lafeng, they are more willing to recruit college students, so that the ability to learn is stronger, more easy to use.

So don't underestimate the marketing major, the graduates of this major are very capable. Due to the restrictions of their majors, the students of other majors may not have a monthly salary of tens of thousands of dollars if they have been engaged in work for three or five years. However, graduates majoring in marketing can have a monthly salary of tens of thousands of yuan in the year of graduation, and it is still good to make money in business.

Studying marketing in college is good for employment.

Marketing courses include pricing management, sales technology and practice, sales theory and skills, marketing simulation training, macroeconomic management, sales behavior, marketing and decision-making, pricing strategy, marketing research and marketing, service management marketing, new and big data marketing, marketing research, Internet marketing, marketing planning and practice, etc.

Which of the following majors are generally covered in the marketing subject group:

1.Marketing planning major: responsible for formulating a highly targeted marketing plan in accordance with the company's strategy and market demand, covering market analysis, market positioning, competitive analysis, promotion channel strategy, etc.

2.Major: Mainly responsible for collecting market information, analyzing market trends and competitive changes, providing effective market big data segmentation research data for the company, and supporting the company's decision-making.

3.Marketing and promotion major: responsible for detailed marketing work, covering brand promotion, advertising, event planning and execution, etc.

5.Sales management major: responsible for formulating sales plans and sales policies, organizing sales work, supervising the sales process, coordinating internal and external resources, and ensuring the achievement of sales goals.

The above are the more common majors in the marketing subject group, and there can be some other marketing majors according to the needs of different companies and market environments.

It covers marketing, market development and marketing, marketing and planning, pharmaceutical marketing, and e-commerce. Marketing is an organizational function, and it is also a series of processes to create, disseminate, and deliver value to customers and carry out customer relationship management in order to organize the interests of oneself and stakeholders.