How important is the integration of network marketing in traditional photo studios?

The crisis that traditional photo studios are facing today.

1.The economic depression, overcapacity, and photo studios have maintained their market share by constantly cutting prices, and the vicious competition has brought adverse consequences.

Later, it became the main consumer force in the wedding industry, and the online consumption habit has been deeply rooted.

4.Cross-border robbers (Tongcheng Travel has launched the same city travel photography) 5Giants from all walks of life are eyeing the field of marriage, and there will be more and more robbers.

Self-construction: the improvement of the quality of content accompaniment. First, the improvement of the quality of internal strength, including the aesthetics of the first page, the best of the best, the best of the best, the mutual guidance and internal links between the various layouts, the guidance of related content, and the arrangement of soft texts, etc.

The improvement of internal quality is the cornerstone and the first step to the success of online sales.

Traffic introduction: Focus on the increase in the number of inquiries. How can I increase the number of inquiries? That is, to increase the number of clicks on the official **. Mainly through two channels, in addition to the clicks of our official channel itself, the main large traffic** is the introduction of foreign traffic.

1. The optimization ranking of the official **, when the ** keywords such as wedding photography enter the homepage, or even the top three, the natural traffic is very objective. That's why search engine optimization is very important. Therefore, we need to learn how to optimize and promote SEO, set long-tail keywords, etc.

2. Rankings of other official channels or stores. There are obvious portals in vertical industries, stores or blogs in several major portals in the country, such as Sina, Tencent, etc. The channels of official Weibo and WeChat, combined with the rules of search engines and the hype of hot topics, will allow their works to get the greatest degree of popularity, and will obtain greater traffic.

2. Or the expansion of payment channels.

1. Paid promotion, which is a timely and effective measure taken by most wedding photography companies. There is no limit to the payment amount from 50 yuan. Of course, you can also cooperate deeply in brand promotion, but it should be noted that the amount required is larger.

2. Cooperation with vertical portals and local forums, the former is suitable for national cooperation and long-term delivery; The latter is short-term and needs to be hyped up.

Order Conversion: Increase in conversion rate.

The so-called conversion rate is the in-store transaction rate and the online referral rate. Conversion rate**, including the mining of new online customers and the reintroduction of old customers. How to strengthen the network discourse, grasp the psychology of the network customer, and finally pay the order are the most important steps.

The factors that affect the conversion rate are mainly related to the setting of the network**, the style of photography, and the expected amount of money that consumers spend. What needs to be highlighted here is the sharing and dissemination of guest photos, as well as the type of word-of-mouth comments. Lutuan lifts guest photos to share and spread, which can bring unimaginable effects, such as Weibo sharing**, WeChat**, etc.

Finally, how to carry out online marketing promotion for the wedding photography industry? We focus on the following steps to carry out online marketing promotion work.

The second step, a month to carry out practical exercises, the internal division of labor needs to be fine and clear, fixed online sales promotion, improve the online customer service response system, order conversion and customer referral and other aspects of practical operations, cultivate a more proficient customer service guidance system, and daily online sales promotion level, and strive to obtain higher efficiency.

To put it simply, it is to market the photo studio business through network means to bring orders or customer consumption.

Through the way of the network, to achieve publicity and promotion, and finally let customers through Q2499 through the online information 827 to find you 818 photo studio, consultation, and finally reach the deal, to achieve the order!

Blogs, forums, microblogs, **, optimization, **, know, ask, the basic means are still these, mainly the reputation on the Internet, it is best to establish a good image of their photo studio, many customers in the forum will say some shooting facts, which will have a very bad impact on the photo studio.

1.Internet marketingIt's not an isolated network marketing.

BAI is an integral part of the overall marketing strategy of the enterprise, and the network marketing activities cannot exist independently from the general marketing environment, and in many cases, the network marketing theory is the application and development of the traditional marketing theory in the Internet environment.

Internet marketingIt is not equal to online salesNetwork marketing is an activity carried out for the purpose of ultimately achieving product sales and enhancing brand image, online sales are the result of the development of network marketing to a certain stage, but this is not the result, so network marketing itself is not equal to online sales. Network marketing is the depth of a product or brand.

Internet marketingIt does not mean that e-commerce, network marketing and e-commerce are a pair of closely related and distinct concepts, and the two can easily be confused. The connotation of e-commerce is very wide, and its core is electronic transactions, and e-commerce emphasizes all aspects of the transaction method and transaction process.

The definition of network marketing has shown that network marketing is an integral part of the overall strategy of a business. Network marketing itself is not a complete business transaction process, but to facilitate electronic transactions to provide support, so it is an important part of e-commerce, especially before the transaction, network marketing plays a major role in information transmission.

Internet marketing

Network marketing has become a marketing trend, and many industries are inseparable from the promotion and acquisition of customers, so how to do a good job in network marketing?

1. Official website marketing

Second, the expansion of payment channels

3. Order conversion: the improvement of conversion rateThe above is a suggestion about the photo studio to do network marketing, I hope it will help you.

2. Increase the amount of **.

3. Establish the company's brand (publicity and reporting, information release).

4. Collect and analyze feedback (peers and customers), adjust marketing strategies in a timely manner 5. Bring traffic (intended customers) to lay the foundation for transaction performance.

Affected by the Internet, more and more enterprises have turned to network marketing;

To put it simply, network marketing is to use the Internet as a carrier to ** our brand, and use the corresponding means to attract customers in need to consult, and finally reach a deal;

Therefore, the core points behind network marketing are: **, attraction, consultation, and transaction;

We can divide the core points of network marketing into three stages:

Stage 1: **

The second stage: acquisition of traffic **, attraction, consultation).

Stage 3: Deal

To do a good job in network marketing, we must thoroughly implement these three stages.

I simply divide the ** stage into two modes: paid and free;

Both modes have their own advantages and disadvantages:

Pros:1The results are fast, basically, you can see the results immediately;

2.**Wide range (some advertising channels can also specify regions).

Cons: 1The cost is expensive, and most of the advertising fees are now charged according to clicks;

2.The advertising effect of each channel is significantly different;

3.increased labor costs; (Professional personnel need to be recruited to operate and maintain).

There are also various forms of channels, and many people regard this as SEO, but this is not the case;

Pros:1Low cost of expenses;

2.**The degree can be artificial.

Cons: 1Operators need to have certain professional skills;

2.Slow results.

3.**Narrow range.

The next step is the traffic acquisition stage, so what are the main factors that affect this stage?

1. The accuracy of the target group of the channel platform (that is, whether this platform is a place where our precise customers are often active).

2. Promote the quality of promotional content; (This is critical).

3. Degree.

If the above points are done well, then there is basically no problem in converting transactions;

Many photo studios tend to ignore the second sale (that is, the customer's film selection link) after the customer closes the deal

If you want to improve the second sales of the photo studio, you must work the quality effect;

In other words, it is necessary to work on the two parts of shooting technology and post-processing;

Especially in the post-production area, it is necessary not only to ensure the quality of post-retouching but also to ensure the speed of retouching;

The best time to select a film is to select the film after the client has finished shooting;

Here it is recommended that you can use the professional post-production software of Kaibei Studio;

Note: The professional post-production software of the photo studio refers to the post-production software specially developed and designed for commercial photography agencies;

Weibo, SNS, SEM, are more important. Especially the now popular Weibo and some SEM network affiliate ads.

Do branding, do marketing.

A relatively popular Weibo.

The role of online advertising is mainly manifested in brand promotion and product promotion**. There are two forms of direct advertising and indirect implicit advertising.

Direct advertising, e.g. on other forums, portals**, etc.; Implicit advertisements such as third-person advertorials, press releases, and coupons for cross-industry alliances.

1. Sales Enablement: The basic purpose of marketing is to help increase sales, and network marketing is no exception. Most online marketing methods are related to direct or indirect sales promotion, but sales promotion is not limited to promoting online sales, in fact, online marketing is very valuable in many cases to promote offline sales, especially for the studio industry.

3. Attracting customers to the store: Attracting customers to the store is to better promote sales. As far as the current situation of the photo studio industry is concerned, it is not realistic to fully realize the ** order and ** payment. It is more feasible to negotiate online and provide offline services, so as to finally facilitate the conclusion of orders.

4. Use customer evaluation: The vast majority of people have a herd mentality, so when buying a product, the comments of other people who have purchased the product will have a great impact on the purchase decision of potential customers. Therefore, it is necessary to guide customers to evaluate their consumption experience on ** after consumption.

and displayed on **.

2. Information release: The purpose of information release is to allow users to have a deeper understanding of the brand awareness of Qinian Oak, deepen the effect of brand promotion, guide users to develop from brand awareness to brand favorability and brand identity, and promote users to purchase actions. For photo studios, the following points should be paid attention to in the release of information:

1. Sample display: Sample display not only shows the finished product, but also shows the shooting tidbits, such as the makeup and styling process. Make your customers feel as immersed, immersive, as possible! This can be a good way to stimulate the customer's desire to buy.

3. The package should be targeted: the photo studio should classify the customer group according to its own situation, and launch the package in a targeted manner, rather than being general.

4. The set should be distinctive.

5. The package should be cost-effective: at least let the user feel preferential when he sees it.

We have few Internet users here, and there are only 60,000 people in the urban area, will it affect the effect if we do online sales?

Generally through QQ group sales, etc., as for the problems you say, it is nothing more than the competition of peers and depends on your own business philosophy, if you have 2 consumption, etc., then you have to deal with the problem behind it is big, I hope it can help you.

We can't be lazy in the process of learning Wandot SEO, but practice is more important than theory, learn a knowledge point every day, spend 3 days to practice the operation, become proficient in this knowledge point, and gradually transform some theoretical knowledge into their own practical experience, in that way, we will have a deeper memory of each knowledge point, plus communicate with Wandot SEO peers, so that the knowledge system is slowly organized and systematic.

Haoye Network will help you answer this question one by one.