What are the principles of gift box packaging design in gift box packaging design

Chinese are always a little enthusiastic about gift-giving, but it also reflects the importance of Chinese people to human feelings, on weekdays gift-giving may not pay attention to the packaging of the gift box, but when it comes to the festival, the gift will inevitably choose a gift box with exquisite packaging, otherwise it is difficult to take out. In view of this, many gift box companies will carefully prepare in order to provide customers with perfect service. In order to ensure that the gift box packaging is loved by customers, it is necessary to know the principles and methods of gift box packaging design, otherwise it is likely that it will not be sold because it cannot increase the face of customers.

First, the gift box packaging design modeling.

The shape of the gift box packaging design is very important, so it pays special attention to the modeling gift box packaging company. Normally, the shape of the gift box packaging is unified, rhythm and rhythm, contrast and coordination, symmetry and balance, stability and center, and proportional size are all factors considered, only in this way can the perfection of the gift box packaging be guaranteed.

Second, the design of the gift packaging box is beautiful and graded.

As mentioned before, Chinese attach importance to human affection and pay more attention to face. For the same thing, a beautiful and high-end packaging can enhance the face and express the importance of the other person. And a simple or even casual packaging, even if the giver knows that it is worth more than thousands of good things will not be happy, he will feel that you do not respect him or do not pay attention to him, so just a casual package, no grade, let alone beautiful.

Therefore, for the packaging design of the gift box, we must uphold the principle of exquisiteness and grade, do not pull it at will, pursue beauty and sincerity, and let the other party see your sincerity.

3. Gift box packaging design culture.

Gift box packaging design is not a simple packaging thing, on the contrary, it is also a manifestation of culture. As we all know, China is a country of etiquette, paying attention to treating people with courtesy, and etiquette includes gifts in addition to civilized and polite aspects. Gift-giving is not a shameful thing, on the contrary, the right gift-giving can also promote mutual affection.

For example, give gifts to parents, thank them for their years of nurturing grace, and give parents some practical gifts, such as massagers, skin care products, health care products, etc., so that parents' bodies are healthier, and it is also a filial piety for children.

After all, no one is obliged to teach you anything for free, if people are willing to guide you, but you are not grateful, who wants to contact such people?

When designing the gift box, the packaging designer should consider more about the structural mechanics of the gift box, and at the same time consider the cultural heritage behind the contents, with appropriate resources, and reflect the state of etiquette.

Gift box packaging design refers to the external packaging designed for a gift or item to increase the added value and aesthetics of the gift. A good gift box packaging design can highlight the characteristics of the product and attract consumers' willingness to buy. The following are the basic principles of gift box packaging design summarized by Zhonghui Design:

1.Highlight brand characteristics: The design of the gift box must be the same as the brand positioning and image, emphasizing the product characteristics in the packaging and paying attention to the brand communication effect.

2.Pay attention to visual impact: through color, composition, font matching and other forms, it gives people a strong sense of visual impact and is unforgettable. This also often involves the materials and textures used for packaging and other things that can affect every sense of the user.

3.Exquisite luxury: For high-end gifts, Zen Pins need to strive for perfection in materials, craftsmanship and shape, and pay attention to style and temperament.

4.Convenience: For example, easy to open, store, carry, etc., stop the appropriate amount of identification symbols at both ends of the package.

5.Close to the needs: must be a clear understanding of the target recipient and purpose, the target group regardless of age and social status, to dislike the wisdom and its needs are different, the packaging design of the gift also needs to be combined with the targeted needs and plastic tour atmosphere, in order to better show the true value of the gift.

6.Follow the principle of environmental protection: Gift box packaging should choose materials that can be reused, such as recycled paper, degradable plastics, etc., to reduce environmental impact.

Try to save resources as much as possible, so that the packaging is more economical and profitable at the time of re-delivery, and does not compromise the value of the gift itself.

In conclusion, a good gift box packaging design must not only meet the needs of consumers, but also meet environmental standards, emphasize brand image, focus on production efficiency, improve taste reception experience expectations, and ensure that the trust of the opposite customer is achieved. Designers should balance the details and practicality, as well as the original aesthetics, and by grasping these basic principles, they can successfully complete a beautiful gift box packaging design.

Zhonghui design's original packaging design works.

Packaging design is not only an artistic creation, but also a return to virtual marketing activities, designers should carry out packaging design from the perspective of marketing; In addition, Xi'an gift box designers proposed: packaging design is to simplify and distinctive, and exaggeration is to change to highlight, both of which have in common some changes to the main image. First of all, the packaging design.

Packaging design, also known as body design, mostly refers to the shape of packaging containers. It uses aesthetic principles to express the packaging container shape with packaging function and appearance beauty in visual form through changes in shape, color and other factors. Packaging containers must be able to reliably protect the product, must have a good appearance, and must be suitable for economic efficiency.

The second is the packaging structure design, which is based on the basic functions and actual production conditions of the packaging, such as protection, convenience and reusability, and the design of the external and internal structure of the packaging according to scientific principles. A good structural design should have the primary function of effectively protecting the commodity; secondly, the convenience of use, carrying, display, shipment, etc. should be considered; It is also necessary to consider functions such as being able to reuse and display the contents as much as possible. Finally, packaging and decoration design, packaging and decoration design is to highlight the characteristics and image of the product in the form of patterns, words, colors, reliefs, etc., and strive to create exquisite shapes, novel patterns, bright colors, bright words, decorate and beautify products, so as to promote the sales of products.

Packaging and decoration is a comprehensive science, which is not only a practical art, but also an engineering technology, an organic combination of arts and crafts and turbulent engineering technology, and considering marketing, consumer economics, consumer psychology and other disciplines. Only in this way can the role of packaging design be fully played. So as to improve the cost performance of the product and sell it better.

Packaging design not only involves the two academic fields of technology and art, but also involves many other related disciplines in their respective fields, so to complete a good product packaging, it requires a certain amount of professional knowledge and design.

Modern gift wrapping is the main carrier of gifts and is part of the gift items. Therefore, it is necessary to choose appropriate packaging materials, structures and decoration designs to reflect the nobility, delicacy and gorgeousness of gifts and meet people's psychological needs for gifts.

There are many kinds of modern gifts, different occasions, times, festivals, objects, should send different gifts, which requires that gift packaging should have a very clear target.

Different gifts are produced in different regions, and each region has its own unique personality, especially the gift packaging design of some tourism commodities, but also to highlight its own nationality, the local characteristics or traditional characteristics of the region, highlight its customs, give people a strong exotic customs. Usually the more personalized the gift wrapping, the more people will love it.

Gifts are used to convey mutual feelings between people, especially gift packaging for young people, gift box manufacturers must be interesting and intriguing. Otherwise, a bland and tasteless gift wrap will not be welcomed.

Stale gift wrapping can be boring, lacking freshness and purpose. Especially for gifts with high technology content, the selection of materials, technology, style and decoration design of packaging should reflect the advanced nature of technology. For example, the three-dimensional packaging, aseptic packaging and anti-theft packaging made by the concave and convex process can be reversed through a novel and unique packaging style, such as the excellent achievements of Zen's science and technology, and the superior performance of the gift.

From: Kunming Langgao packaging design your question is so general that you can't see whether you need to find a packaging design company to help you design tea packaging, or just find a packaging work.

If you just want to find a work, you can go directly to some**on**, some**can provide a lot of design**, and some can even be sold directly to you, and the cost is very cheap. However, there may be some risks, such as property rights, originality, etc., and once there is a problem, it becomes very troublesome.

If you are looking for a packaging design company, I recommend you go to Shenzhen, Guangdong, where there are many top design companies, not to mention their packaging design. There is one I know, called "Shenzhen Deep Blue Modern". They are specialized in packaging design, food packaging, wine packaging, tea packaging and so on, and they are quite good.

If you find a professional design company, not only is the work absolutely unique in the world, but also there are a lot of unnecessary hidden dangers and troubles. I guess you're looking for a design company. The characteristics of hehe packaging design are mainly reflected in practicality, aesthetics, economy, originality and relevance.

There are many key points in the design of the gift box, practicality is one of the basic attributes of the design, the main consideration is to reflect the function and role of the product, which can be reflected through the packaging materials, structure, shape and pattern. Aesthetics requires the combination of various factors to design a packaging product design that conforms to the characteristics of the times, national characteristics and outstanding aesthetics. Economy is to invest the least amount of money to obtain the maximum product effect.

Originality is to be good at innovating and innovating, but not detached from society and the times, and to contain new creations in the ordinary form on the surface.