Real estate ushered in the dark era, what did those real estate people who left do go?

Real estate ushered in the dark era, those who left the real estate did not adapt to the development of society, most of them in order to relieve the pressure, living a slow life in the big city. Some people choose to stay at home and refresh the data of the real estate transaction market every day, hoping that one day under the regulation of the state, the real estate market can return to normal. Some people live a life of idleness, wearing slippers every day to play chess with the uncle of the community, and occasionally showing off their past achievements.

In fact, these people have not seen the form of the real estate market clearly, so they have been unable to adapt to social life, find a new job, and integrate into the big collective. The era of housing prices is gone, leaving only a group of resigned real estate people to sigh alone.

Since 2014, China's housing prices have risen several times, and the real estate market employees have a big piece of the cake and earn high profits. Especially in 2017, the popularity of house sales is quite high, and the house price can soar by 100,000 200,000 yuan overnight, and people's enthusiasm for buying houses is quite large. However, since 2018, due to the state's regulation of the real estate market, housing prices in some cities have fallen.

After the outbreak of the epidemic in 2019, China's housing prices have decreased to varying degrees, and by 2022, the staff of the real estate market suddenly found that the house really could not be sold.

The real estate market began to lay off a large number of employees, and many staff members had to leave their former posts after receiving a part of the compensation. You must know that in the past, the commission from selling a house was enough to cover the family's expenses for a year, but now they are asked to find other jobs, with a salary of only a few thousand yuan per month, and it is conceivable how difficult it is for them to accept. These people can only stay at home, walk aimlessly every day, and enjoy a new life, but in fact, no one can understand the inner pressure and gap.

So, when do you think China's real estate sector will recover?

In fact, these people have adapted to the sales industry, so they have stepped into the society, and they will still be engaged in the sales industry or start their own businesses in the future.

With the real estate industry entering the "black iron era", it is not uncommon for real estate people to leave their jobs and seek other development. Jiang Daqiang, who previously worked for China Resources, Joy City, CIFI and Hongyang Real Estate, joined Ping An after leaving China; Mao Daqing, the former senior vice president of Vanke, founded Ucommune after leaving his job, and even opened a steamed bun shop in Chaoyang District, Beijing.

Some people choose real estate agencies, and some people choose real estate consultants, in short, they are all professions related to the real estate series.

As a practitioner in the real estate industry, I still have a deep feeling for this, and at present, for some first-tier cities, most real estate companies have begun to lay off most of their employees, especially for marketing personnel. Some development departments have even fired more than 40% of their marketing staff. Judging from the current wave of resignations, the real estate industry will continue to maintain such a state for a period of time in the future, so today we will take a look at the prospects of this industry.

First, it has passed the ** era.

When did the ** era of real estate begin? Presumably those who are familiar with him know that it is from 08 to 18 years, in these four years, in this decade, China's real estate industry can be said to be soaring, and the real estate industry is also rising, so at that time, there were countless practitioners who entered the industry, of course, they also made a lot of money, and now the real estate industry has passed. It's going to be a tough time, and that's why there's such a wave of resignations.

Second, what are the prospects for the industry?

Judging from the current requirements for employees, the real estate industry is no longer a low-threshold industry, and as far as we are concerned, most of the current work situations of construction workers. Basically, you need a college degree or above, and even some jobs must have a bachelor's degree to be competent, and this is a mandatory requirement, which means that only a few people can hold these positions. <>

Third, how do you view such a phenomenon?

Every industry has its own mission, and the real estate industry has now completed its mission, which can bring a huge amount of money to the country, and at the same time store a huge amount of social capital. Now that the country has begun to suppress the real estate market and stabilize the domestic rental market, it can be seen that the era of real estate has come to an end.

Since the emergence of commercial housing in China in the 80s of the last century, it has ushered in a decades-long development period, housing prices have risen many times, and real estate development enterprises have made a lot of profits, so the number of real estate companies is also increasing.

So many people are rushing into this industry, mainly because of the real estate industry.

It is true that the wages are higher compared to other industries. In fact, there are real estate companies of a certain scale, and it is really very generous to give money, and some real estate companies even recruit schools.

The monthly salary of graduate students is more than 20,000 yuan.

However, the first period has passed, and 2021 seems to be the turning point of the property market.

The overall ** is not good, the life of the real estate companies is not good, and the relevant practitioners have also ushered in a turning point in their careers. Even if housing prices can't continue to rise, it's difficult to sell houses.

The "big **" of real estate companies may have originated in 2020, when there were rumors that many real estate companies laid off employees, and even 10,000 people in Country Garden were transferred. Although Country Garden later clarified that the layoffs were rumors, it also caused unease to employees.

Even if they are not laid off, the wages of those who remain in the real estate companies have also been affected, and the data of CRIC statistics show that the salary growth rate of 80 listed real estate companies has been narrowing for three consecutive years, and even the salaries of senior executives have declined year-on-year.

5%. The layoffs and salary cuts are so large that many people feel that there is no hope for promotion and salary increase in this industry, and they have no expectations for the real estate industry, and they have left their jobs and changed careers, even if they cut their salaries by hundreds of thousands.

Not only ordinary employees, but even senior executives have left a large number of people, and the wave of resignations in the industry has formed. In fact, it is not only the new housing market that is leaving a large number of employees, but also the real estate agency employees who sell second-hand houses.

There are many cities where second-hand housing loans have been suspended, and this situation has not ended, according to the report of Zhongxin Jingwei, some first-tier cities are currently part.

Mortgage applications for second-hand homes have been lined up until 2022. In addition, mortgage rates in many cities.

It is also **, like the interest rate of the second home loan in Shanghai, which has risen to.

It's just that real estate agents can't sell houses at will, profits are decreasing, and even if people want to buy second-hand houses, they may not be able to buy them. As a result, real estate agents in some cities have also seen a wave of resignations, such as Shenzhen, where a large number of agency stores have closed.

We can find that the real estate industry is no longer an industry that can rely on huge profits and be popular, which also shows that the state's regulation and control effect is still very large. Only by first removing the halo of this industry and calming down the entire industry can housing prices be better reduced. This is the expectation of the country, and it is also what the homeless like to see.

The prospect is still good, and it will definitely make the real estate market continue to develop effectively, safer and healthier.

The outlook is not very good, because now the industry has been impacted, which will affect the development of the industry.

Now that the real estate bubble has risen, real estate was still relatively hot in the past, because buying a house was just needed at that time, but through the epidemic, people slowly saw the value of the house itself, and then the state is suppressing, and now the real estate is not having a good time.

After the introduction of the guide price in Guangzhou, there are not many people who speculate on the initiative to reduce the price, most of them are in a wait-and-see state, some are ready to take off the shelves and hoard the market, and some are even ready to raise the price, no matter what, the buyers remember! Now**You are the master, pick slowly and choose slowly, if you are really in a hurry to get in the car, you want to change roles with the seller, and there is no way to abuse people!

1. DescriptionReal estate industryThe market is sluggish.

Real estate every year there will be large and small policy changes, especially in recent years, some international policies, is to let all people have a house to live, the house is used to live, not for speculation, strict control of the same person to buy a second property, the third property, for the purchase of multiple properties, in addition to paying a part of the fee, but also carefully check whether his credit is qualified, is not able to repay so many mortgages, so now sell the house of the real estate agent, It's not particularly easy to carry out work, just to give some just needs.

The type of real estate introduced by the customer, because there are a lot of high-quality customer resources, and those high-quality customer resources, if they buy more houses, the salary of the real estate agent is also relatively high.

2. Internal contradictions in the real estate, disagreements between employees or leaders.

The quality of a company has a very important role with the leadership of a company, even if it is a real estate company, the same is true, a real estate company, without a reasonable plan and goals, every day, the staff and staff contradict each other, and even the policies given by the superior leaders, there are serious disagreements, which will affect the survival of the whole team.

3. The sales supervisor set up too high for the real estate agent, resulting in the real estate agent being unable to complete the task at all.

Every real estate agent, every month or every year, there will be an assessment mechanism, if for several months, can not sell the house, then the real estate agent will face the phenomenon of being fired or voluntarily resigned.

4. Real estate "digs into the wall" with each other.

Personnel changes between real estate companies will also directly affect the role of driving customers, so it is necessary to improve the system of their own companies.

5. Real estate transformation, so there are many real estate agents who want to engage in other industries.

On the one hand, it is because the country has recently introduced relevant real estate policies, which may not be conducive to its short-term healthy development, and on the other hand, the competitive pressure in this industry is very high, so this is also one of the reasons for its large-scale resignation.

Because the state has taken action to regulate the real estate industry, many real estate companies have been affected, so there will be a wave of resignations.

Because this industry is not particularly popular, and there is not much development prospects, this phenomenon will occur.

Based on the downturn in the real estate industry in recent years, many people will think that real estate has collapsed, but it is not.

It is impossible for real estate to fall, but it is unlikely to return to the previous peak, because real estate is the backbone of the domestic economy, and it is reported that the fiscal revenue of real estate in a certain place accounts for 80%, which shows that real estate is needed, and the people also need real estate.

If the real estate falls, it will not only affect the real estate industry, but also the related industries (construction companies, decoration companies, building materials sales companies, etc.), a large number of workers will lose their jobs, and the loss of the economy cannot be compensated by any industry.

And then why can't we return to the peak state, before the overall development and construction of domestic cities, now there are many cities tend to be saturated, population growth also tends to decline, real estate is mainly to build housing, the population does not need housing, build more is equivalent to empty houses, no economic value, so will be through the demolition of old communities and rural transfer to the city to improve the demand for housing.

Therefore, real estate will tend to develop steadily or develop with a slight downward trend, and it cannot fall down, nor can it grow at a high speed.

The property market will definitely usher in resignation, because the prospects of the property market are not particularly good, and everyone will definitely choose to change careers if they can't make money in the property market.

Yes, the house price is **, and the house is not easy to sell, which leads many real estate people to change jobs and find another way to make a living.

This is indeed the case, after all, the profits of the real estate industry are already very limited, and many people cannot make money and can only leave their jobs.

The contraction trend of the real estate industry has long been formed, but the epidemic and the economic downturn have accelerated the contraction process, which is not surprising, and this downward trend is completely irreversible, mainly based on the following four reasons:

First, the process of urbanization will slow down. China's urbanization level is already relatively high, and the growth rate will be significantly reduced in the future. The urbanization rate is expected to grow from the current 60% to 70%, the increase in the urbanization rate is facing a ceiling phenomenon, the growth rate of the urban population is slowing down, and it is impossible to grow by a few percentage points per year in the future, and the demographic dividend of urbanization will gradually disappear.

Second, the total amount of old city renovation will be reduced. After more than 20 years of urban construction, the situation of "large-scale demolition and large-scale construction" of the old city will gradually disappear.

Third, the quality of housing has been greatly improved. In 2012, the then Ministry of Housing and Urban-Rural Development issued a residential quality standard, which regulated the construction quality of various commercial houses such as residential and office buildings, and raised the safety standard period of about 30 years for commercial housing to at least 70 years, or even 100 years. This means that after 2010, all kinds of commercial houses newly built in the city can theoretically be used for 70 100 years, which means that the amount of depreciation and renovation in the old city will be greatly reduced.

Assuming that a city has a housing stock of 1 billion cubic metres and a depreciation period of 30 years, about 30 million square metres of houses are demolished and rebuilt each year, and if the depreciation period becomes 100 years, the average number of houses rebuilt per year is just over 10 million square metres.

Fourth, the housing market has basically balanced its sales, and the per capita housing area will not increase by a large margin. At present, China's per capita housing area has reached 50 square meters, and the requirements for improving the housing of families in difficulty have gradually decreased. In the future, although there will continue to be a demand for housing improvement, it is only partial and structural, and on the whole, the phenomenon of insufficient housing area per capita will gradually disappear.

Judging from the above four new situations, in the long cycle of the next ten years, the era of China's real estate market "overwhelming" the completion and sale of 16.7 billion square meters of new houses every year has basically come to an end. The fact that new home sales in 2018 are only up compared to 2017 is a clear sign. This is a significant decline compared to the average annual growth rate of 25% from 1998 to 2008, the average annual growth rate from 2008 to 2012 to 15%, and the average annual growth rate from 2012 to 2018 of 6% to 7%.

In other words, in the next decade or so, the sales volume of new homes in the real estate industry will not increase from 1.7 billion square meters to 1.7 billion square meters, but will shrink year by year.