The characteristics and types of online advertising, and what are the characteristics of online adve

I don't have textbooks in hand, because I'm not at home, so I'm also searching for you on the Internet, and I don't know if I can help you exactly.

The characteristics of online advertising: 1. A wide range of audiences; 2. It has interactivity and depth, and has strong interactivity; 3. The delivery is more targeted, directly hits the target audience, and can launch different advertising content for different audiences; 4. Be able to carry out perfect statistics, and the number of audience statistics is accurate; 5. Low production cost, fast speed and flexible change; 6. Online advertising is multi-dimensional advertising with strong sensory characteristics; 7. Repeatable and searchable; 8. Online advertising has the most dynamic consumer group and high audience attention; 9. Online advertising shortens the process of delivery; 10. Wide range of communication, not limited by time and space; 11. The effect of advertising can be tracked and measured; (I summarized this because it feels like there is duplication on the encyclopedia).

Types of online advertising: The classification of online advertising can be divided into two methods according to the purpose and form of advertising

1. According to the purpose of delivery.

1. Information dissemination.

2. Brand advertising.

3. Sales guided advertising.

Second, according to the form of delivery.

1. Fixed-position advertising.

2. Contextual advertising.

3. Pop-up ads.

4. Prompt advertisements in the text.

Especially fast. The type is abundant.

The characteristics of online advertising are as follows:

1. The spread range is very large: the spread of online advertising is wide, not limited by time and space 2. Non-forced transmission of information: newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive, while online advertising is on-demand advertising, which allows you to query freely and present the information you are looking for to you, which saves your time and avoids ineffective passive attention; 3. The number of audiences can be accurately counted

Using traditional advertising, it is difficult to know exactly how many people receive advertising information, and on the network can accurately count how many users have seen each customer's advertising through an authoritative and fair visitor flow statistics system, as well as the time distribution and geographical distribution of these users, so as to help merchants correctly evaluate the advertising effect and approve the advertising strategy; 4. Flexible real-time: advertising on the network can change the advertising content in a timely manner according to the needs; 5. Strong interactivity and sensory: the carrier of online advertising is basically a multi-**, hypertext format file, as long as the audience is interested in a certain product, just click the mouse to further understand, more detailed, vivid information, so that consumers can personally "experience" products, services and brands.

Extended Materials. Online advertising is advertising that is done on the web. It is a high-tech advertising operation mode that uses advertising banners, text links, and more methods to publish or publish advertisements on the Internet through the network advertising platform, and deliver them to Internet users through the network.

Compared with the traditional four major communication (newspapers, magazines, television, radio) advertising and outdoor advertising, which has recently been popularized, online advertising has unique advantages and is an important part of the implementation of modern marketing strategies. Network advertising is one of the main network marketing methods, in the network marketing methodology system has a pivotal position, in fact, a variety of network marketing methods can also be understood as the specific form of network advertising, and not only limited to the placement of various specifications of banner advertising on the web page, such as email advertising, search engine keyword advertising, search fixed rankings, etc. can be understood as the manifestation of network advertising.

No matter what form it takes, the essential characteristics of online advertising are the same: the essence of online advertising is a means of delivering marketing information to Internet users, and it is a reasonable use of users' attention resources. Internet is a brand new advertisement**, the fastest and most effective, and a great way for small and medium-sized businesses to expand and grow, especially for companies that have a wide range of international business.

The characteristics of online advertising are as follows:

1. Huge range of communication: The spread of online advertising is wide and not limited by time and space;

2. Non-forced transmission of information: newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive, while online advertising is on-demand advertising, which allows you to query freely and present the information you are looking for to you, so as to save your time and avoid ineffective passive concentration;

3. The number of audiences can be accurately counted: using traditional advertising, it is difficult to accurately know how many people receive advertising information, and the authoritative and fair visitor flow statistics system can accurately count how many users have seen each customer's advertisement, as well as the time distribution and geographical distribution of these users, so as to help merchants correctly evaluate the advertising effect and review the advertising strategy;

4. Flexible real-time: advertising on the network can change the advertising content in a timely manner according to the needs;

5. Strong interactivity and sensory: the carrier of online advertising is basically multi-**, hypertext format files, as long as the audience is interested in a certain product, just click the mouse to further understand, more detailed, vivid information, so that consumers can personally "experience" products, services and brands.

Legal basis]:

Article 40 of the Advertising Law of the People's Republic of China.

Advertisements for medical treatment, medicines, health foods, medical devices, cosmetics, alcohol, and beauty must not be published in mass media aimed at minors, as well as advertisements for online games that are not conducive to minors' physical and psychological health.

Advertisements for goods or services directed at minors under the age of 14 must not contain the following content:

1) Persuading them to request that their parents purchase advertised goods or services;

2) It may lead to imitating unsafe behavior.

1. The unique advantages of online advertising. The essence of advertising is the sales information made for products or services, and online advertising is actually the use of a new form of advertising, that is, to spread sales information through the carrier form of the Internet.

2. Non-coercive transmission of information. As we all know, newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. are all compulsive, all of which are trying to attract your visual and auditory senses and forcibly instill them into your brain, and online advertising is different. Dust.

3. The number of audiences can be accurately counted. With traditional advertising, it is difficult to know exactly how many people have received the advertising message.

4. Flexible real-time. It is difficult to change the version after the advertisement is published on the traditional **, and even if it can be changed, it often has to pay a great economic price. Advertising on the Internet allows you to change the content of the advertisement in a timely manner as needed, including correcting errors.

5. Strong interactivity and sensory. As long as the audience is interested in a certain product, they can further learn more, more detailed and vivid information with just a click of the mouse, so that consumers can "experience" the product, service and brand.