Have you been to Sisyphean Bookstore and how do you feel?

The term bookstore has been buried in my mind for too many years, and my memory is the product of being eliminated in a few years, it may be that I am not keen on reading, and I hope that you Haihan, I went to Taiyuan to play last year, and I just happened to meet a Sisyphean bookstore opening, I was very curious about what it was, and I took a look, and it was really bright, unlike most of the old bookstores in the past, most of the locations were used to put books. The passage of Sisyphean Bookstore is wider than before, with a simple decoration, soft and non-dazzling lighting, and more characteristic, a part of the books are surrounded by a reading table in a ring, pick up a book and sit there to feel surrounded by a sea of books, everyone's space is also very large, and the eyes are full of the works of the writers, which is very suitable for reading, and it is simply a paradise for reading lovers.

In addition to books, there is also a café where readers can take a book to sit down, read a few pages of cultural crystallization, sip a strong vector coffee, and stop to enjoy this moment of peace in the busy city. Just yesterday, I received news from the circle of friends that Sisyphus Black Label *** will open to welcome customers, which is already Sisyphus's 18th store in Beijing. The theme of the store is "Eyes of the Gods", which I don't understand very well, but it feels very powerful, and the design is as follows

It looks very artistic, and I am looking forward to it, so I must experience it after the opening, and swim in the sea of books.

I go often, and I have a membership, a good place.

There are several in Shijiazhuang, which are very comfortable, and children often go there.

In addition to buying books, you can also buy drinks in the bookstore, so that the bookstore can provide a reading area for you to read for free.

Sisyphean Bookstore.

Founded on August 8, 1993 and headquartered in Chongqing, it is a chain of bookstores.

It has sub-brands such as Sisyphean Bookstore, Vector Coffee, Fuji Life Cultural and Creative, 72 Reading and Listening Class Children's Reading Experience Space, and Tui Shi Culture, and has three store-type product lines: standard line (black label, green label, red label), theme line, and customized line.

According to the information on the official website of Sisyphean Bookstore in April 2021, it has more than 300 physical chain bookstores and more than 300 espresso restaurants in more than 70 cities across the country.

with more than 5 million active members.

Concept:

Sisyphus adheres to the value concept of "participation in the formation of local spiritual life" and adheres to the business philosophy of "guiding and promoting the public's high-quality reading".

Sisyphus Bookstore strives to be a promoter of reading in the city, helping and benefiting people's growth.

Sisyphus believes that reading is beneficial to mankind, and believes that reading plays an indispensable role in the continuous progress of society and the improvement of civilization in the future, so he is committed to the promotion of mass reading.

Sisyphean Bookstore can be purchased online, and Sisyphean Bookstore has been offering online book purchase services since 2013.

Sisyphean Bookstore was born on August 8, 1993, headquartered in Chongqing, and its subsidiaries include Sisyphean Bookstore, Vector Coffee, Fuji Life Cultural and Creative, 72 Reading and Listening Children's Reading Experience Space, Tui Shi Culture and other sub-brands, and has three major store product lines: standard line, theme line and customized line. According to the information on the official website of Sisyphean Bookstore in April 2021, there are more than 300 physical chain bookstores in more than 70 cities across the country.

Sisyphee Bookstore was born on August 8, 1993 and is headquartered in Chongqing, which is a chain of bookstores.

It has sub-brands such as Sisyphean Bookstore, Vector Coffee, Fuji Life Cultural and Creative, 72 Reading and Listening Class Children's Reading Experience Space, and Tui Shi Culture, and has three store-type product lines: standard line (black label, green label, red label), theme line, and customized line.

According to the information on the official website of Sisyphean Bookstore in April 2021, it has more than 300 physical chain bookstores, more than 300 Italian cafes, and more than 5 million active members in more than 70 cities across the country.

The name of the "Sisyphus Bookshop" is a reference to Sisyphus in Greek Mythology. Sisyphus, the founder and king of Corinth, once kidnapped the Grim Reaper so that there would be no death in the world. Later, Sisyphus offended the gods, who punished him for pushing the boulder to the top of the mountain.

However, every time he pushes the boulder closer to the top of the mountain with all his might, the boulder slides out of his hand and rolls to the bottom of the mountain. So he had to do it over and over again, never on and on—the gods thought there was no more severe punishment than to perform such futile and hopeless labor.

Reference: Encyclopedia - Sisyphean Bookstore.

1.Bookstore Coffee

The coffee business is not only hot with Luckin and Starbucks, but even bookstore brands have to be "blended". Sisyphus and Yanji have set aside a part of the bookstore as a place for customers to enjoy coffee, where they can enjoy all the trial books in the bookstore, and for consumers who have the need to study and work, the atmosphere and information content of the bookstore are higher than that of ordinary coffee shops.

2.Bookstore Visual merchandising

Why are bookstores designed so well now? Because they use the human visual senses to market and promote books. Among them, the most typical is Zhong Shuge, who likes to put books in various shapes, and with the name of "the most beautiful bookstore", they frequently appear on various Internet celebrity stores to recommend.

Eslite Bookstore not only pays attention to the decoration design, but also sacrifices the space utilization rate for the sake of aesthetics, and uses visual merchandising to improve the literary and artistic temperament of the bookstore, so that consumers will enjoy the time spent wandering in the store more.

3.Bookstores are diverse

Today's bookstores are no longer obsessed with selling books, leather goods, plants, stationery, and even incense sticks, as long as they are in line with the temperament of the bookstore, they have begun to be involved. The marketing of various formats in the bookstore is unified and integrated, and the brand that has done a good job of diversified operation can even rise to the cultural marketing of the bookstore.

Sisyphean Bookstore sells stationery in its stores, but also picks up its own peripheral products, turning the brand culture into mugs, postcards, paper tapes and other cultural and creative items that consumers can take away.

At the end of 2018, the "Jiwu Bookstore" jointly opened by Suning Jiwu and Dazhong Bookstore integrates coffee, games, home life, digital audio-visual and children's entertainment, and uses the concept of Suning's "smart retail" to innovate business operation methods.

4.Bookstore Events

A large part of the bookstore also profits from hosting events and book clubs. Some of the stores can be rented by some merchants or individuals for speaking activities, and most bookstores support authors to hold book signings. Popular authors can bring a lot of brand to the bookstore**, and the marketer who used to be in school only knew about this bookstore because a favorite author held a signing session at Sisyphean Bookstore.

Traditional bookstores have long been unable to survive, and smart bookstore brands have made reading a "joy of reading", first establishing a brand culture, and then talking about later profits. Go to Beijing to see "Halloween", go to Nanjing to find "Pioneer", go to Taipei to visit "Eslite", bookstores with brand culture, and even become a city vane.

Paper books are not without a market, as long as bookstores find the right marketing direction, their future market is still infinite.

Sisyphean Bookstore. It is mainly to use the company's own brand effect to cooperate with China's commercial real estate companies to achieve mutual benefit, which is also the profit model of Sisyphean Bookstore.

In general, traditional Chinese culture.

An important reason for the closure of bookstores is the rent of the storefront, which is also the last straw that crushes the bookstore. The Sisyphean bookstore can continue to operate, mainly by using the company's own brand effect to cooperate with China's commercial real estate companies.

Introduction to Sisyphean Bookstore:

The name of Sisyphus Bookstore is derived from Greek Mythology

Sisyphus in the .

Sisyphe) was born in Zunyi on August 8, 1993. For a long time, Sisyphus has adhered to the value concept of "participation in the formation of local spiritual life" and the business philosophy of "guiding and promoting mass quality reading" to develop chain bookstores.

It has sub-brands such as Sisyphean Bookstore, Vector Coffee, Fuji Life Cultural and Creative, 72 Reading and Listening Class Children's Reading Experience Space, and Tui Shi Culture. Sisyphus subdivides three store-type product lines: standard line (black label, green label, red label), theme line, and customized line, which match the positioning of commercial entities in different cities.