Succulent marketing? How about succulents

Succulents, also known as succulent plants and succulent plants, are plants with thick fleshy rhizomes and leaves, and have the title of "the most adorable plant in history". Succulents have a variety of shapes and colors, some of which change with the environment, are drought tolerant, small and easy to feed, and can be viewed for a long time. In recent years, succulents have been loved by consumers because of their cute and cute appearance.

Succulents mostly grow in arid areas, in the case of not absorbing water, relying on their own water storage to maintain, management is more convenient than other plants, not only to adapt to the hot and dry environment of the house, but also suitable for fast-paced can not take care of the busy family of flowers and plants, plus it has a wide variety of forms, but also in line with the garden or urban greening.

First, the status quo of succulent network marketing.

Since 2011, with the promotion of forums, forums, WeChat and other online media, succulents have become rapidly popular in China, and physical stores and ** have gradually increased, and it has gradually become the most common search keyword on online shopping platforms such as ** and Tmall. More and more succulent merchants use network marketing to create their own advantages through e-commerce platforms, use logistics and distribution systems to develop online sales channels, and expand the sales of succulents. However, there are problems that need to be solved urgently in the online marketing of succulents.

As a commodity, succulents have certain particularities in their fresh properties. On the e-commerce platform, various similar succulent plant stores will cause people to have aesthetic fatigue, and rigid and single marketing methods will make people lose the interest in carefully selecting purchases, and now succulent plant merchants are facing huge challenges in network marketing with many competitive advantages. Therefore, the network marketing strategy needs to keep pace with the times, and the marketing concept needs to be innovated and continuously improved, so as to strive for greater development space for succulent network marketing.

Succulents are small and cute, have good ornamentality, and are becoming more and more popular among college students. Placing a pot of succulents on the table in the dormitory can help us relax after studying. The main reasons for choosing succulents as network marketing projects are market demand, personal hobbies, technical support and so on.

Story marketing is a very common method nowadays. You can collect the stories of many plants, just as the legend of the flower has it, which can be equally fascinating. Moreover, if you introduce meaty, Tsaiqing is actually quite interesting, that is, its name is already very exciting, and its characteristics and appearance are in front of the front, you can also make a funny analogy.

It can be maintained in the open air, and the vitality of succulents is very vigorous.

It is usually necessary to water the soil when it is dry and wet, and whether the succulent is in the state of a water pile or a wooden stake, special water control is required to ensure that the soil moisture is always below 50%. Succulents store a large amount of water and nutrients in the stems and leaves, and are generally more suitable for growing in relatively arid soil environments.

Succulents are known to be light-loving plants, but they are often not given too much light and too much light, otherwise the leaves will be burned. Not only will they be spotted, but sometimes they will dry up and fall off. Therefore, in the process of bonsai management, it is necessary to move potted plants in and out from time to time according to the changes in the natural environment temperature.

Other methods:

1. Properly loosen and change soil.

In the case of potted plants, the soil is prone to agglomeration, but because of the special growth habits of succulents, there is usually more granular medium in the soil. If you are the owner, you can often loosen the soil with a shovel in the process of daily care, and insist on changing the soil once a year.

2. Open air maintenance if it can be raised.

Succulents are very vigorous, so every time they are tossed and dying, if they can't find a solution, then they can be placed in the open air and wait for the plants to slowly repair themselves. Of course, other than that, even in normal times, I don't have any problems. The edge hand is only the external environment is relatively suitable for the growth and development of succulents, so we should also try to place it in the open air.

Succulents are highly ornamental and tenacious.

There are many varieties of succulents, some of which are extremely vigorous and have a high ability to adapt to the surrounding environment very quickly. Some varieties are more difficult to raise, and they will hang up if you don't pay attention to them. So as a novice, it is better to choose more succulents that are easier to raise.

In this way, you can accumulate experience in raising succulents, and at the same time, you can also improve your confidence in maintaining succulents. The succulent ones that are easy to raise, such as the hazy moon, the jade of rainbow chai, the chihuahua, etc., are good-looking and have strong vitality. When it is time to plant succulents, it is best for novices to pick spring and autumn seeds.

It is very important to maintain succulents is to ensure a suitable growth temperature, generally between 15 degrees and 25 degrees is suitable for growth, but as long as the temperature is not higher than 35 degrees and not less than 5 degrees, most of the succulents in Suiwuki will not enter the dormant period and will grow normally.

If it snows in your place in winter, then be sure not to take the succulent outside for maintenance, you can simply make a plastic film insulation shed indoors, and take it out to bask in the sun when the weather is fine.

Succulents

Succulents don't need to be watered as much as other citrus kernels; Secondly, because of the fleshy cute and changeable shape, it can be well integrated into the indoor environment, and then matched with a variety of delicate and special flower pots, it has become a green ornament to decorate the room. Succulents have become the new favorite of many hipsters, and raising succulents and playing with the tide are not delayed.

Succulent distribution can be transformed into e-commerce, mainly planting and cultivating succulents, and then selling them online through e-commerce platforms, such as **, Douyin, Kuaishou, etc., to send the flowers produced by the base to customers.

After all, the online platform is so developed now, and it is really a waste if you don't use it. By posting some jokes, live broadcasts and chatting with fans, explain to them some succulent knowledge and flower maintenance knowledge to attract everyone and increase traffic.

Leaf succulents such as black mage, Fu Niang, tube-leaved flower moon, etc., such succulents mainly rely on the leaves to store water, their leaves are highly succulent, and the succulent degree of the stem is low, and some species of stems have a certain degree of lignification, such as aloe vera, raw stone flower, long-lived grass, tile reed, etc. Root succulents such as Kyoto Maiko and Hook Bottle, these succulents rely mainly on their roots to store water, and their roots are hypertrophied to avoid sunlight and herbivores, and their leaves and stems fall off during the driest season to retain moisture in their roots. Stem succulents such as cloth bulbs, cacti, etc., these succulents mainly rely on the stem to store water.

The stem has a large number of water-storing cells, a layer of photosynthetizing tissue on the surface, and few or no leaves. The various parts of the whole succulent plant are water storage organs, such as the grape urn, the desire of all things, etc. Classification according to the growth period:

Succulents can be divided into three types: spring and autumn types, which prefer stable warm climates, summer types, which prefer high temperatures, and winter types, which prefer cold climates. Regardless of the type, they all grow and develop in their preferred climate, and after they are dormant (stop growing and developing) during other periods, they no longer absorb water from their roots. If the soil is kept moist all the time, the roots will be injured and even cause the plant to wither, so don't water the succulent during the dormant period.

In addition, transplantation is performed from dormancy to the beginning of growth, making sure that there is no damage to the roots.