Why did Tieguanyin go from the national god tea to no one s interest?

In the early nineties, the general grade of Tieguanyin ** is at the same starting point as Zhejiang's pearl tea, and the pearl tea picking is one bud and two leaves and one bud and three leaves, starting from the Qingming Dynasty and ending before the beginning of summer. At that time, Zhu Tea was also a major tea exporter in Zhejiang, which was divided into small tea factories and then refined and graded in large tea factories. In the nineties, it was four or five yuan a catty (unified price), and Tieguanyin at that time was similar, when we were engaged in a tea farm in Jiangxi, there were Jianning tea merchants from Fujian next door who came to communicate.

Fujian tea take-off is the use of geographical advantages, the introduction of Taiwan's marketing and promotion model, the launch of the leading brand, of course, the quality of technology has also improved, at that time is a pioneering move, with the brand as the leader, for a time the north and south of the country are selling Tieguanyin, do Tieguanyin, the other is to participate in the tea technique tea set and so on, so that tea becomes a whole of tea culture, although I have been in contact with tea since childhood, some tea sets and tea utensils and so on were first known from that time.

You say that Tieguanyin can't get angry, it can only be said that Tieguanyin has declined a little, and the reason for the decline is simple, ** quality level, Taiwan's sales and management methods are always a little exaggerated and eye-catching, just like TV shopping don't want 999 don't want 499 as long as 99, the most important thing is the addition of turmoil in quality, in fact, everyone is obscure. It will inevitably lead to an increase in production in the place of origin, chemical fertilizers and pesticides together, and pull out seedlings to promote their own reputation. Now Tieguanyin has begun to pay great attention to environmental protection and health, and the quality is also very good, but the market focus and confidence have changed, and the general trend is difficult to return.

A good Tieguanyin is very sweet and delicious. In particular, the high-altitude white water (Zhengwei) Kannon.

Tieguanyin was still very popular in the past few years, with a good taste, and people who don't drink tea want to drink it when they smell a faint fragrance from afar. However, Yunnan Pu'er soon replaced most of the market of Tieguanyin, the main reason is that Tieguanyin is a terrace tea, and new leaves can be picked soon after picking, and it is necessary to apply medicine frequently, which has no collection value. Yunnan Pu'er, most of which are ancient trees, do not need to be pesticide, and are picked once a year, which has collection value.

So most people don't drink Tieguanyin now, but Pu'er.

It's because there are so many types of them, and it's because they don't taste particularly good, so people don't want to choose them.

It is because there are too many fake Tieguanyin teas, and the price of Tieguanyin tea is very expensive now, and there is a lot of bad news about Tieguanyin tea, and there are many new varieties of tea.

It's because there are a lot of fake teas, and there are a lot of teas on the market, the price is very expensive, there is a lot of negative news, and the taste is not very good.

Because Tieguanyin's ** is very expensive, ordinary people can't afford it at all, and many people are tired of drinking.

Tieguanyin has always been very popular with tea fans, but now it is "no one cares", mainly because there are too many fakes, which leads to consumer rejection, and the profit market is compressed, resulting in dealers abandoning.

1. Tieguanyin has always been very popular with tea fans

When it comes to Tieguanyin, everyone can always think of the overwhelming advertisements back then, and the comparison between the superior and the inferior; At that time, as soon as the tea soup of Tieguanyin came out, it is estimated that there are few tea varieties that dare to compare with it. But with the development of the times, Tieguanyin slowly withdrew from everyone's tea table, and more people were thinking about why no one cared, so let's briefly interpret it.

Second, the reason why no one cares about it now: there are too many fakes

Why was this tea variety of Tieguanyin abandoned by the market in a short period of time? The most important reason is that there are too many fakes of Tieguanyin, before Tieguanyin has been shaped according to the image of high-end tea, as fakes slowly occupy the market, bad money drives out good money, from the perspective of consumers, consumers must not be able to accept some inferior products, at present, Tieguanyin's inferior products are flooding the market, and consumers are unwilling to accept it is also a matter of course. From the perspective of merchants, as more and more inferior products have spread in the market, which means that the profits that merchants can earn are getting lower and lower.

Third, in fact, the tea market is showing a trend of complication

The current tea market is still slightly more complicated than we imagined, on the one hand, the business opportunities of traditional advantageous teas such as Tieguanyin are gradually fading, on the other hand, new tea varieties such as Longjing are advancing by leaps and bounds in the market, and even the tea leaves in the tea fields at the foot of the mountain are in short supply. To get back to the point, since Tieguanyin's sales trend is declining, this shows that we must recapture the needs of the market, and relying on sales stories to drive sales is more impressive than the so-called product quality.

Mainly because in the process of making tea, the workers cut corners so that Tieguanyin has no previous taste, now there are more types of tea on the market, people's choices are wider, and now there are more fake and shoddy products on the market.

Because people are more rational when buying things now, they will no longer believe in advertisements, and Tieguanyin is not suitable for the taste of our mainlanders.

Tieguanyin is not a necessary item for life, tea is not popular, and it is also a general trend of development in its market. If consumers can regain the habit of drinking tea, build a tea brand, and further expand its popularity, then everyone's love for Tieguanyin may also become high again. The benefits and taste of Tieguanyin can also be promoted in major TV and advertisements, setting off a wave of tea drinking, and the sales of Tieguanyin will also increase, and it is very possible to bring it back to life.

Not used to the taste. It is not excluded that some people just started drinking Tieguanyin purely pretending, after all, they didn't like it, and then they stopped drinking it.

Too high. Ordinary flower tea and green tea are only a few dozen yuan a catty, and a little better is not hundreds. And Tieguanyin is less than 500 yuan a catty, and it can't be imported at all.

For people who don't taste tea, in fact, all the tea tastes the same in the mouth, so there is no need to spend a lot of money to buy some expensive tea. Of course, people who like to drink Tieguanyin will still be loyal to this tea, regardless of personal wealth.

Basic introduction. The tea leaves are sealed after roasting and cooling, and stored in a special warehouse with a stone and wood structure, which is not hot in the hot summer, but not cold in the cold, and promotes its post-ripening effect and a series of changes, "mellow, smooth, clear and refreshing" precipitates a large number of essences, agarwood condensation, sweet and glycol.

Enterprises refer to the cyclical characteristics of their inclusions, and divide them into several grades, such as five years, ten years, fifteen years, eighteen years, and twenty-eight years. 10 to 28 years is the best.