With the emergence of new retail, will e commerce face elimination in the future? New opportunities

The physical store is the foundation, and the Internet plays an auxiliary role in helping the development of the entity.

It is undeniable that the emergence of e-commerce does cater more to the shopping habits of young people, from gradually compressing the living space of physical stores and distributors at the beginning, and even directly replacing physical ones in the end. This is something that all brick-and-mortar entrepreneurs did not expect.

Now many brick-and-mortar stores have joined the ranks of the Internet, after all, offline traffic is limited, and online traffic is not limited to time and space to help the development of physical stores. So it can't be said who is the future.

The combination of the two is the trend. Even now, the traffic is rising, and more and more small enterprises have begun to use tools for online to private domains, such as the best-selling worry-free module of C2P industrial cloud. Therefore, for entity enterprises, how to do a good job in private domain operation in the future is a major breakthrough point in the development of entities.

E-commerceAfter its appearance, our lives have changed dramatically, and many people are keen to choose convenienceOnline shopping, which has also led to a huge blow to the real industry.

Many brick-and-mortar stores are facing closure, which has brought great distress to many operators, and now the situation seems to usher in new changes, the e-commerce industry may be subverted, and the spring of physical stores is coming.

The only reason for this change is the "new retail" that we often hear about recently.

In fact, many people may not be particularly clear about new retail, because its definition is broader and contains more content, plus this concept has not been put forward for a long time, and many details have not been practiced, so sometimes it is more empty.

However, because I have personally been exposed to specific projects of new retail, I feel that I am still qualified to say something.

I'm doing a new retail project in unmanned retail, this should be heard of by many people, the most classic is the snack box for the student group, in the dormitory where the student lives, put into the box full of snacks, users can pay for snacks at any time, and then we will clear the goods regularly**, this new retail model income is still considerable.

There are many kinds of new retail in other aspects, and the most deeply related to the physical industry is the business model similar to the experience store, which combines online e-commerce and offline physical stores, the physical store provides users with a visual scene, and the online store undertakes the corresponding consumption process, so that the traffic is transferred from offline to online, which has many benefits for operators.

The most obvious point is that the cost is reduced, the ability to resist risks has become stronger, as far as the sudden epidemic is concerned, if an offline store has an online channel, the loss during the epidemic will be minimized, and the last Daqi will not face the crisis of closure, if the operation is reasonable, it can even obtain unprecedented huge benefits.

So can this new retail model disrupt today's e-commerce industry?

I think there are very opportunities, because there are too many drawbacks in today's e-commerce industry, and the most important thing is that the e-commerce platform has insufficient supervision of merchants, resulting in many substandard products entering the market, bringing consumers a very poor experience.

The emergence of new retail can solve this problem well, but whether it can subvert the field of e-commerce and bring a new spring to the physical industry, I think it still depends on the specific development, after all, the Internet era is a changeable era!

E-commerce has been replaced by other new products, it has become a thing of the past, and more new things have replaced it, making it disappear gradually.

No, because e-commerce can bring greater benefits to people, and it can also meet people's consumption psychology.

It's just that what is not needed is eliminated, because people think it is not easy to use, that is, they use new ones. It's good to start using it.

What is the contrast between new retail and traditional retail? What they all have in common is that they will involve offline, which means that brick-and-mortar stores play a pivotal role in retail. The biggest feature of physical stores is that there are physical objects for consumers to feel the advantages and disadvantages of products, so offline retail will not be eliminated, and new retail does not eliminate this, but combines it with online to achieve what traditional retail does not have.

At the same time, online and offline are combined with logistics, which is also not available in traditional retail. However, traditional retail emphasizes instant consumption, one hand to pay and one hand to deliver, that is, consumers see the product, understand the product, the quality of the product after paying to take the product away, such consumption can enable consumers to get the product immediately, but also let the merchant complete the transaction immediately. At this point, there is no new retail, consumers see the product in the physical store, understand the quality of the product, and then place an order online, waiting for express delivery, such consumption has a period of time, although it combines the advantages of online and offline, but there is no immediacy of traditional retail.