Will brick and mortar business revive in the future? What kind of business will be good for physical

The future development of brick-and-mortar stores will get better and better.

In the past 10 years of e-commerce development, that is, 2010-2020 should be the period when physical stores are most affected by e-commerce. As a result, the sales of offline physical stores are seized by e-commerce, and it is becoming more and more difficult to do business.

Now, the advantages of e-commerce are not as obvious as before, and the commissions of various platforms, logistics, population, commodity costs, etc., are getting higher and higher. Some e-commerce costs are already higher than physical stores, and commodity sales are similar to physical stores, so that physical stores can be used immediately, can be experienced in real life, and have strong after-sales protection. Coupled with the additional value-added services that physical stores can provide, consumers will also return to physical stores to spend and embrace physical stores again.

The current pattern of e-commerce has also changed, and the traditional e-commerce platforms in the past have also reached a bottleneck period, and they have also passed the dividend period due to the impact of new models such as live broadcast e-commerce. At the same time, the cost of online customer acquisition is getting higher and higher, and e-commerce platforms are also grabbing users through physical ports to achieve sales growth. Then, the physical store will be the online entrance channel, which will be more important.

Now that physical stores have reached a period of upgrading, the business format, physical store scene, and business model will change, and new scenarios and new experiences will regain the favor of consumers. Of course, it is inevitable that physical stores and online stores will merge one day, and it is difficult to operate independently. For example, online brands will set up physical experience stores, physical stores will be equipped with online ***, and all stores will be equipped with live broadcast delivery rooms, etc., which will be the standard configuration of each brand.

In the current economic situation, the state is also vigorously supporting the real economy and avoiding the development policy of virtual reality. Brick-and-mortar stores will also enjoy some policy support, such as entrepreneurial financial policy support, tax exemptions, policy subsidies, etc., and brick-and-mortar stores will also have dividends. On the other hand, after the continuous improvement of the tax policy of e-commerce, online stores have also begun to standardize management and levy taxes according to regulations, so the cost of e-commerce will increase and the advantages will be less.

Judging from the above aspects, I personally feel that there will be new opportunities and new growth points for physical stores in the future. For example, the traditional forms of clothing, food, housing and transportation will not disappear, but there are more and more opportunities, such as catering, experience consumption, personalized catering is very popular, and entities such as hairdressing and beauty are also becoming more and more popular. In addition, after the epidemic, consumption such as health care is also an opportunity point, and physical stores about health have more advantages than online.

Other brick-and-mortar stores also have the opportunity to click.

Therefore, I am optimistic that the development of physical stores will get better and better, and it has passed the most difficult time, and there will be many opportunities in the future.

It is more difficult to have a brick-and-mortar store layout. Physical stores generally aim to harm consumers, so consumers don't pay for it.

With the rapid development of the Internet, physical stores can only be revived if they change their development mode.

In the future, if the physical store wants to do a good business, it must pay attention to the experience, that is, the service must be good, and it must also be linked to the Internet, network marketing, and so on. I think it's good in the restaurant industry.

Different people have different opinions, I have been open for 4 years, and I share my business philosophy.

In 2018, I opened a fresh milk bar with products like pasteurized milk and handmade yogurt, but I opened up a lot of monetization channels through one store.

Below I share my method, I hope it can help you (you can like the collection, pure dry goods to share, easy to consult at any time).

In fact, any project has a future, as long as you study hard, you can make money.

From 2018 to 2019, for more than a year, through my hard work, the business is very stable, and the customer recognition of the product is also very high. At that time, I even wanted to open a few more stores, but I didn't have so much money.

Later, there was a boss who did ** chain and chatted with me, and he told me that using the traditional concept of doing entities is to keep opening stores, which is very risky, and if you can use the physical store as a platform to extend countless industries, it is the most successful.

So I thought about it for a long time, and analyzed my own advantages, I know self-a**, and I have been open for 2 years, and I also have a lot of insights about opening a store. I shared the methods of running physical stores on Xiaohongshu, Toutiao, Zhihu, and more than a year, accumulating about 100,000 fans.

These fans want to start a business, some open a physical store, some do branding, some have operation planning, all kinds of people have, friends who want to start a business come to my store to learn yogurt technology, open a physical store will come to learn the management methods of physical stores with me, do branding and promotion, and will consult me how to promote the Internet. There are even many business owners who often come to my store to order group meals, and this single profit can top the store for a week.

The premise is to make your physical store refined, understand every link process, and use the most deeply rooted feelings to impress others, and there will naturally be more monetization channels.

I think that if the physical store wants to develop for a long time, it must give up the original traditional marketing model, under the impact of the Internet era, we should not hate and spurn, we should think more about how to perfectly combine with the Internet, how to use the Internet to develop offline entities, I personally think that there are the following ways:

1. Offline entity alliance to create a large alliance of adjacent industries, such as real estate + decoration company + decoration material store.

2. Online shopping, online display and offline purchase, not only can consumers feel the fun of online shopping without leaving home, but also allow consumers to have an intuitive understanding of product quality without worrying about after-sales problems.

3. Offline direct sales physical stores, all merchants directly connect with the manufacturer minus the intermediate links, after all, the first war entity will never be able to beat the online bad Kai, after all, there is no cost online, but the entity also has its own advantages, that is, high-quality products and comprehensive after-sales protection.

For brick-and-mortar stores, if they want to "survive", they must expand their advantages infinitely. Compared with e-commerce, the biggest advantage of physical stores is "authenticity", which is something that e-macro dismantling business cannot bring to users.

Online shopping is always "untouchable", you can only look at it according to your own feelings, and you can only choose "what suits you" when shopping for clothes online. Physical stores are different, you can try it, and users can feel it. Some people say that e-commerce will "replace" Lao Hu with physical stores, but obviously this argument is not valid.

After all, the entity is still the main direction of today's society.

Because, the "sense of experience" that physical stores bring to users is the most important and the biggest advantage of physical stores. The brick-and-mortar store will do a good job of service, it will leave a deep impression on consumers, and customers will easily remember you.

Nowadays, young people like "novel" things, and do more innovation in the business service store to attract consumers. Now I want to do a physical store, it's not like before, just waiting for customers to come to the door. Now physical stores must have a "way out", innovation, an "attitude", and an initiative to have the opportunity to "turn the tables".