How about learning to drink coffee and getting a job? Is it good to learn coffee for employment?

From the perspective of end consumers, more and more people accept coffee and like coffee. According to relevant survey data, 32% of urban residents drank coffee in the past year. Among them, young men and women, housewives, and urban white-collar workers have become the groups with a rapid increase in coffee drinking.

There are also some consumers who don't like to drink coffee, but like the atmosphere and environment of the café, and they will consume some other ancillary products in the café, so the potential consumer group of the café is still very large. In terms of sales channels, the regional distribution of coffee consumers is 37% in first-tier cities, 32% in second-tier cities, and 29% in third-tier cities; Total Market Consumption:

Cafes 17%, hotels and guesthouses 21%, Chinese restaurants and other 6%, household consumption 13%, office 12%, instant coffee 37%, ready-to-drink coffee beverages 8%, total market consumption increased by 8% (of which household consumption contributed 70% to the growth). From the perspective of market development trends, home coffee consumption will exceed the proportion of instant coffee in the overall channel, and family consumption has shown a rapid growth rate in recent years.

Coffee consumption and market share in second- and third-tier cities are increasing, becoming the core driving force for China's coffee market and the next 20 years.

From the perspective of the café investment market, the competition in first-tier cities is fierce, and the operating costs of opening stores are high and the risks are high; Second- and third-tier cities have a broader market and a high success rate for coffee shops.

It is recommended to choose a professional pastry school system to study, and it is not recommended to choose to study with the master in a restaurant.

The professional coffee school will provide you with materials, not only theoretical knowledge, but also many practical training courses, so that students can not only learn systematically, but also operate well.

The key is to directly recommend employment after completing the study.

Coffee drinks are very employable now, especially now that summer is coming, the market demand for coffee drinks is particularly large, and starting your own business is also a good direction.

You can go to a café to start as a barista, and later if you are interested, you can play baking.

According to major reports, baristas are one of the most promising professions in the future service industry. However, with the development of the coffee market, the growth of excellent baristas seems too slow, which has caused an embarrassing situation that baristas are in short supply in the market, but barista practitioners are very scarce.

In fact, at present, the barista is still a profession that is not well understood by most people, many people think that the person who makes coffee in the bar is the barista, in fact, this assertion is not very accurate, a qualified barista is not only a technical operator who can make coffee, but also an artist who knows how to taste, identify coffee, understand coffee etiquette and culture. It is no exaggeration to say that the barista is the carrier of coffee.

If only from the bar side, coffee makers are not in short supply, because there are too many such people, but the real baristas are not necessarily the people who make coffee in the bar, they are more as promoters of coffee production and sales and disseminators of coffee culture and history. Generally speaking, a qualified barista is competent to work in the bar, but a barista is not just a person who works at the bar.

Baristas can be evaluators, and they are able to distinguish the weight of coffee roasting, they can distinguish the color and aroma of different coffees, and they can identify the quality of coffee by making a good cup of coffee.

Baristas can be the mainstay of coffee sales. Excellent professional knowledge and understanding of coffee itself are things that ordinary people do not have, but baristas have mastered. When people choose coffee as a drink, they are often confused, when faced with so many coffee varieties and brands, which one should they choose, after all, Chinese people do not know much about coffee.

But there is such a profession as a barista, they can answer your doubts, they can use their professional knowledge to help you choose the right coffee for you, and at the same time will show you the concept and connotation of coffee, they are the propaganda team of the sales company, but also the consumer puzzle solver, and at the same time lead the seller and the consumer.

The barista can be a performer, coffee itself is an art, and this art can be sublimated by the barista's interpretation, coffee making is a very elegant, very elegant process, which is an artistic performance in itself. Barista roasting, grinding beans. In the process of blending, etc., it is a sensory enjoyment to the customer, or the audience, and this process is also an important part of the customer's evaluation of coffee.

Fancy baristas, in particular, often give people the idea of being reluctant to drink, because their performances and works go far beyond the connotation that can be intuitively expressed by the coffee itself.