Which is more promising, advertising, media planning and management, or television production???

Management is the first should be passed, can't learn anything useful, I mean the vast majority of universities in China, unless you are more interested in TV program production, or someone at home works in TV stations and other places, otherwise this can also pass, the reason is very simple, employment is difficult, advertising after graduation to go through too long of practical exercise to be able to develop, in comparison to media planning is better, you can learn some useful things, and the knowledge of planning can not be limited to the traditional ** It is recommended to consider media planning.

Adversity.. Even if I learned to advertise, I graduated for more than two years, and I did it for more than 1 year and more than half a year in the print advertising company and the corporate design department respectively, which is not interesting. . .

The advertising major I learned in school is mainly about planning and copywriting, including design and production, and there is also a major called advertising art design, which is more design and production. After graduation, most of the advertising students are doing copywriting planning, but this is not so easy to do, most good advertising companies will not ask newcomers to do planning, because newcomers have no actual sales experience at all, and the things made are empty. So, after a few encounters, many people will design like a puppet, after all, it depends on everyone's creativity and technology.

However, I think it's a design, in fact, others see you as a digital artist, and the things you make are subject to the cost constraints of customers and are picked by more than n people. And doing design will work overtime for a long time, because customers usually dig toilets when the rises... Forgive me for not being elegant) so in the long run it is easier to suffer from cervical spondylosis, if it is a girl, hehe, it is too easy to be haggard.

As for the salary, let's not talk about it, I'll just do the flat one, except for the tight rental life, it's not enough at all.

Let's talk about the TV production major.,I have a friend who studied this.,Now in a local TV station.,The income is higher than me.。。。 But now you have to take an exam to enter the TV station, otherwise you don't have to work as a part-time job. Think for yourself.

The full ** advertising planning and marketing major is studied as follows:

**Planning and marketing major needs to learn computer application, accounting principles, business negotiation and practice, business statistics, consumer psychology, business negotiation, marketing, public relations, market research and**.

Sales Management and Objects, Business Planning Courses, Business Operation and Management, Principles of Economics, International Theory and Practice, Marketing, Merchandising, Marketing and Negotiation, Marketing Strategy Management, Marketing Planning, Market Research and Marketing Statistics, Advertising and Other Majors.

Behind the Advertising

The planning and marketing major is guided by the theory of planning and marketing, and comprehensively expounds the meaning, content and principles of planning, the role of marketing, the content and the ways and methods of marketing planning, and strives to form a new theoretical system of planning and marketing.

Advertising is one of the nine undergraduate majors under the category of literature and journalism and communication at the undergraduate level of general higher education. Advertising requires students to master modern advertising theories, understand the current situation of advertising at home and abroad, be familiar with modern advertising management knowledge, and be able to engage in a series of advertising activities related to advertising planning, research, design, creativity, production and release.

The radio, film and television program production major is very good and very promising, so I work in a TV station and have a good salary.

I think this major is very good, because the employment prospects of this major are very good now, and many people will choose this major.

According to a friend of mine who is majoring in this field, there are quite a few things to learn in radio, film and television program production, depending on whether you are interested. Some theoretical knowledge is also difficult to digest if you are not interested.

The main core courses are:Introduction to Radio and Television"Audiovisual Language", "Photography and Videography", "Plane Composition", "Color Composition".General Theory of Modern AdvertisingNews Gathering and WritingIntroduction to Art"Fundamentals of Film and Television Literature", etc.

These are exams, so you have to study hard.

The focus of the examination is on the study of software courses, the use of which is very important. Yesphotoshop（Image processing）、premiere（Compositing), AE (Film and Television Special Effects), Maya (3D animationwith special effects).

1.This major belongs to film and television post-production, but this is a large industry category, and there are too many positions in it, such asEditing, color grading, stubs, photography, 3D modeler, material mapping, rendering, compositing, effects, rigging, animation, and more

There are still a lot of jobs in it.

Development in the direction of civil servants

All kinds of ** public institutions have propaganda departments, and this part also needs talents who have mastered multiple media industry skills, especially the frequency of the visual cluster, but it should be necessary to take the civil service examination or participate in the relevant recruitment examination to enter.

You can choose a local media company

This treatment will be worse than the regular **, if it is a copywriting planning class about, editing, camera, choreographer, etc., five insurances.

Generally, there is, and a gold can be met but not sought. Second-tier cities.

It's basically this level, a third-tier city.

It should be slightly lower, the whole is in 3k-8k, and most people are in the lower range.

This major is a very practical disciplineThrough learning, you will gain the ability to think, to observe, to expressCommunication skills, professional knowledge, and the use of audiovisual language and other skills.

If you can't learn good knowledge and skills at the school level, It can be considered that there are special film and television special effects classes in the society to enroll in the class, if you are this material, you can learn good skills.

Since it is technical work, if it is a craft work, it must be a good teacher and serve Zheng Zaofu. In addition to a good master, the surrounding environment and level of work are also very important, if you are in Beijing or Changsha, the level of production is generally high, your level will not be bad.

Regarding this major, I would like to talk about it from the following aspects:

First, the direction of employment prospectsFirst of all, we are most concerned about the employment prospects, this prospect is still very good, the need to continue to have talents to the front to break through, and a wide range of employment, in this era of rapid development of the Internet and related technologies, the job is not to worry about not finding, after graduation you can go to film and television companies, TV stations, magazines and other units to work, you can also rely on self-development, to engage in free people. There is a wide range, so you have to choose a direction that you are good at working on.

Second, the learning contentIn school, I mainly learn the content of audio ** editing and editing, staring at the content of the choreographer, and the technical learning is mainly the operation of software, such as PR, PS, HENGCHAI AE, AI and other Adobe company software, and the learning time is quite free, and you need to continue to explore by yourself.

All in all, there is no good or bad major, it is only when there is a position that there is a profession that you have to order, and it still depends on your attitude towards this profession.

Major in radio and television editing and directingUniversity rankings:

1. Communication University of China.

2. Zhejiang University of Media and Communication.

3. Northeast Normal University.

4. Southwest University.

5. Peking University.

6. Huahao Quiet East Normal University.

7. Harbin Institute of Technology.

8. Shanghai Theatre Academy.

9. Sichuan University.

10. Beijing Film Academy.

11. China Academy of Art.

12. Shanghai Normal University.

13. Hunan University.

14. Shandong University of Arts.

15. Chongqing Normal University.

16. Northwestern University.

17. Guangzhou Academy of Fine Arts.

18. Shanghai University.

19. Jilin University of Arts.

20. Nanjing Normal University.

21. Yunnan University of Arts.

22. Jilin Shachan University.

23. Sichuan ** College.

24. Xi'an University of Foreign Chinese.

25. Chang'an University.

26. Nanjing University of the Arts.

27. South China Agricultural University.

28. Shenyang ** College.

29. Chengdu Institute of Physical Education.

30. Chongqing University liquid and slag.

31. Tianjin Normal University.

32. Guangxi University of Arts.

33. Hunan Normal University.

34. Fujian Normal University.

35. Shanxi University of Media and Communication.

36. Shanghai Jiao Tong University.

37. Xinjiang Academy of Arts.

38. Tongji University.

39. Sichuan University of Foreign Chinese.

40. Guangzhou Institute of Physical Education.

41. Chongqing University of Posts and Telecommunications.

42. Wuyi University.

The above content refers to: Encyclopedia - List of Colleges and Universities in China.

According to the future development trend of the radio and television industry, the radio and television editing and directing major aims at the needs of Guangjie Poor Orange Broadcasting Television and other first-class institutions and film and television program production companies, and cultivates professional knowledge of radio and television program planning, creation, production, etc., with high political level, theoretical accomplishment and art appreciation ability, and can be engaged in radio and television program editing, television photography, interviewing, writing, production and other work. Basic ability of inspection, construction, management and preliminary ability of research and development.

The major of eating broadcasting and planning is good, and for now, the major of Chirome is still very good, and the employment rate is also very good, but this major is suitable for some people who are very flexible, assertive, and able to speak. Moreover, this major has a wide range of things, so it is best to determine what kind of work you want to engage in in the future when you are in college, and then strengthen your knowledge and practice in this area accordingly. Professional introductionCommunication and planningThe main research of Mengtong major is:

The theoretical knowledge of modern journalism and communication enables students to master all kinds of modern digital acquisition and production skills, mainly for radio and television stations, newspapers and magazines, cultural media companies, advertising companies and other units, engaged in media activity planning and operation, brand image promotion, customer relationship maintenance, communication or network communication.

When filling in the college entrance examination, what are the employment directions and employment positions of the radio, film and television program production major are the issues that the majority of candidates and parents and friends are very concerned about.

1. The direction and employment of the wheel industryFor editing, program packaging, photography, full-core content production and other positions (groups).

2. Main professional competence requirements

Have the practical ability to use professional shooting equipment proficiently and complete shooting tasks independently;

Have the practical ability to proficiently use film and television post-production software, video and audio editing production and synthesis;

Have the ability to proficiently use film and television special effects production and synthesis software, film and television picture special effects production, post-synthesis and program packaging;

Have the practical ability to produce and disseminate video and audio programs and innovate and start a business for the whole industry;

It has the ability to produce and disseminate information that needs to be adapted to the digital development of the media industry;

Familiar with the relevant laws and regulations of the media industry;

Ability to learn, lifelong learning and sustainable development.

3. Examples of continuing majorsExamples of continuing higher vocational undergraduate majors: film and television photography and production, film and television directing.

Examples of continuing ordinary undergraduate majors: film and television photography and production, radio and television directing, film and television technology.

The major of Radio, Film and Television Program Production mainly focuses on the knowledge and skills related to broadcasting, film and television program production.

1. Fundamentals of film and television production.

Learn the basic principles, processes and technical requirements of film and television production, including screenwriting, directing, cinematography, editing, sound effects, etc.

2. Radio program production.

Learn the production process and skills of radio programs, including program planning, writing, recording, post-production, etc.

3. Creation and production of film and television dramas.

Learn the knowledge of film and television drama creation theory, script writing, scene construction, actor performance, etc., and master the process and technology of film and television drama production.

4. Radio and television program directing and production.

Learn the techniques and operations of radio and television program directing, including program organization, director station operation, live broadcast technology, etc.

5. Film and television art and aesthetics.

Learn the theory and appreciation methods of film and television art, understand the expression and artistic characteristics of film and television works, and cultivate aesthetic ability.

6. Film and television marketing and management.

Learn the theory and practice of film and television marketing, understand the knowledge of industry scale, market demand, marketing strategy, etc., and master the management skills of film and television projects.

Features of the Radio, Film and Television Program Production Major:

1. Comprehensive.

The production of radio, film and television programs covers the knowledge and skills in many fields such as radio, television, film and television. Students will learn about radio program production, film and television drama creation and production, directing and production, etc., so that they will have comprehensive abilities in various fields.

2. Practicality.

The Radio, Film and Television Program Production major focuses on practical teaching, and students will have the opportunity to participate in actual radio program production, film and television drama hidden shooting and other projects. Through practical sessions, students will be able to master practical skills and develop innovative thinking and problem-solving skills.

3. Teamwork.

Radio, film and television production is a teamwork process in which students will work with multiple professionals such as screenwriters, directors, cinematographers, editors, sound engineers, and more to complete projects. Cultivate students' sense of teamwork and communication and cooperation skills.

4. Creativity.

Creativity and imagination are required in the production of radio, film and television programmes, and students will learn creative theories and creative skills, as well as develop innovative thinking and unique expressions.

5. Market-oriented.

The Radio, Film and Television Program Production major closely integrates students with market demand, cultivating students' sensitivity to market trends and audience needs, so that they can create works that meet market demand.