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The marketing method of Internet celebrities bringing goods is to sell miserably by merchants, and Internet celebrities roar and bargain, carry out false propaganda to attract sellers. As a result, all of them are counterfeit and shoddy products.
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They generally raise the ** to the high level before the live broadcast, and then during the live broadcast, they will go through various links to reduce the expected **, and then some will quarrel once.
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Internet celebrities sometimes pretend to quarrel with the seller, as if they have pushed the ** to a very low level, which is actually more expensive than what we buy every day.
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The legal risks that influencers may bear with goods.
Influencer delivery refers to the behavior of merchants paying service fees to online celebrity anchors, allowing anchors to recommend goods and services to consumers through their own name or image. The essence of online celebrity sales is commercial promotion, which is governed by the provisions of China's Advertising Law.
At present, the legal risks faced by online celebrities mainly include:
1. The risk of false publicity.
When the Internet celebrity promotes the product, the efficacy or product performance of the advertised product does not match the actual product, thus constituting fraud to consumers, and the Internet celebrity should bear the corresponding responsibility.
2. The risk of commodity fraud.
Internet celebrities in the promotion of products and, the promotion of ** may not be consistent with the actual price of the product, and Internet celebrities in the promotion, often emphasize the difference between the original price of the commodity and the discount price, the original price stipulated by the law refers to the operator in the first seven days before the event in the trading venue, there is the lowest transaction of the transaction bill**; If there is no transaction in the first seven days, the last transaction before this event will be used as the original price, and Internet celebrities will often fabricate the original price.
3. Risk of product quality.
If there is a problem with the quality of the product promoted by the Internet celebrity, the Internet celebrity shall bear the corresponding legal responsibility for the quality of the product, and when the product purchased by the consumer has quality problems, he can defend his rights against the Internet celebrity.
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It's definitely risky, because it's your referral that drives the purchase and also makes a profit.
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There will be some risks, so merchants can be contacted through intermediary channels. In that way, there will be a quality check for you, so that the risk will be less.
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Live broadcast brings dry goods, and the income continues to be updated! Is it the anchor or the goods that decide the sales?
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Look at what model of bringing goods, if it is just a simple commission model, there is no risk, if it is a pit fee and advertising fee, then there will be a certain risk, but this merchant can consider it for himself, generally small and medium-sized businesses are doing pure commissions, if you want to do pure commissions to bring goods, you can go to the Yunpai Yunxiu platform to see, most of them are pure commission Internet celebrities.
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Now that Internet celebrities bring goods, we need to keep our eyes open, not all Internet celebrities are safe and reliable, we must be rational to screen. In the consumer society, everyone needs to consume, and with the development of the Internet economy, it has become a trend and trend for Internet celebrity anchors to bring goods, but with the rise of various Internet celebrity anchors, the quality of many products is uneven, and even some consumers have been deceived. These are all things that we should be wary of and warn about.
So in the face of this situation, how should we choose reliable Internet celebrity products? <>
First, pay attention to product quality and avoid blind consumption. There are many people who buy products only because of the recommendation of Internet celebrities, but they do not pay attention to the quality of the product and whether they need the product. Because many people regret it after buying the goods.
But the money is our own, and we need to judge whether we need the commodity according to our own needs. In society, there have been some anchors who deceive consumers with goods, such as the bird's nest fraud incident of an anchor. In order to avoid the occurrence of such incidents, the general public still needs to carefully screen the authenticity of the goods, and if they find counterfeiting, they should promptly complain to the consumer association to protect their legitimate rights and interests.
2. Try to choose reliable Internet celebrity anchors. Because with the development of the Internet celebrity economy, more and more anchors attract their fans to buy recommended products, but on the other hand, fans should not blindly believe in the recommendations of Internet celebrities. Especially when consumers buy products, it is best to choose some Internet celebrities with high popularity and high credibility.
Because in this way, your own consumption can have a certain guarantee. And at the same time, I don't worry about buying a fake. Because some well-known Internet celebrity anchors will strictly control the products they recommend.
It's not easy to make money, so it's important to get the best service when you spend it. <>
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I think it's quite safe and reliable, now the trend of Internet celebrities bringing goods is very popular, and many Internet celebrities have also relied on this to achieve financial freedom, and merchants have also sold more goods through bringing goods, and buyers can also see more choices, which is a win-win situation.
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Personally, I think that although it is very convenient for Internet celebrities to bring goods, there are also some troubles after sale, and they also need to be supervised.
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I think it's safe and reliable. Because of the live broadcast of Internet celebrities, this has gradually become a new way of shopping, so it is safe and reliable.
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