When traditional business encounters e commerce, how to reverse the opportunity to succeed?

Traditional business should also keep pace with the times, and at this stage, e-commerce can also be combined with stores to develop, and it can be considered to take advantage of the dividends of social e-commerce to achieve popularity in a short period of time.

The advantage of social e-commerce lies in the lower cost of customer acquisition and stable social relations, and the advantage of physical stores lies in geographical location, brand image, and ** chain, for small and medium-sized businesses, the combination of "physical store + social e-commerce" may be a better way to obtain customers.

Before the transformation, traditional businesses need to change their previous business thinking:

Brick-and-mortar stores are accustomed to waiting for business to come to their door, while social e-commerce is taking the initiative. In the industry environment where e-commerce cuts off offline traffic in a large area, the result of physical stores waiting for the rabbit is to sit still, and only by taking the initiative can they get out of the predicament.

The physical store is no longer a store in the traditional sense, but a sales channel that does not exist anytime, anywhere, all the time, a carrier of transactions, the circle of friends of store clerks and store managers, and the interfaces open to the outside world such as Weibo, Douyin, official website, WeChat***, and small programs are all indispensable and inseparable parts.

To be honest, traditional commerce should develop together with e-commerce, and both traditional commerce and e-commerce are actually facing the problem of customer flow. Our company has developed a model to allow e-commerce to drive the development of traditional business, help traditional merchants attract customers, make traditional merchants do business better, and at the same time can also cooperate with e-commerce to make profits, which is also the future development trend of traditional industries and Internet industries.

Text: Qiushui. With the rise of the new retail concept, many people are not optimistic about the future of brick-and-mortar stores. After all, the rise of e-commerce has had a big impact on the brick-and-mortar industry.

In the aftermath of the shock, the number of brick-and-mortar stores closed each year far outnumbered the number of new brick-and-mortar stores opened. Except for those who are still struggling to hold on to their views, the real economy is indeed in a downturn. Admittedly, the value of physical investments has also dropped significantly.

Many people will remember that Zong Qinghou, CEO of Wahaha, as a representative of the real economy, once talked with Ma Yun, a representative of the Internet economy, and later Wang Jianlin and Ma Yun also had a dispute over the development of the Internet. But now, new retail, new logistics, and new finance have become inseparable from the Internet economy. Jack Ma has clearly emerged as the biggest winner in the economic debate.

Both the real economy and the network economy are aimed at promoting economic development, with the ultimate goal of benefiting the people and the country.

In the current economic industry, brick-and-mortar stores belong to the heavy asset industry of Suima Circle, and the cost and benefit of its payment are completely incomparable. The most obvious is the increase in the cost of renting a house, but the number of customers has begun to decrease significantly, and the profits are much lower than before. Wages are at **, but sales are declining.

Affected by the e-commerce industry, many brick-and-mortar stores are very afloat and will inevitably close. However, there are many brick-and-mortar stores that are still developing. Even with such a big impact on the e-commerce industry, they can still survive, which is actually the law of the market.

However, e-commerce can also be divided into two categories: traditional e-commerce and social e-commerce. Look at the big picture,"E-commerce"It's still king.

Compared with traditional e-commerce, social e-commerce has given birth to a new type of e-commerce, ** e-commerce, fan economy and today's new social e-commerce. With a certain number of fans and personal specialties, the sale of goods can be completed, especially in recent years, with the emergence of e-commerce. By opening it at random, for a few hours of on-site interaction, an online celebrity or star can reach tens of millions of sales, traditional e-commerce resources are constantly blocked, and consumer trends and concepts are new.

Now, a new e-commerce trend has emerged, the real economy is slowly starting to recover, and the future economy is like a cycle. Brick-and-mortar stores have always been based on convenience and fast consumption. For example, in daily consumption, noodles, rice, oil, salt, and the Internet cannot achieve the fastest purchase speed, and most people will choose to buy goods directly from physical stores, which indirectly highlights the charm of physical stores.

Although many industries are not suitable for the development of brick-and-mortar stores, it is undeniable that brick-and-mortar stores still have an important place and necessity in society.

In fact, it can be seen from Ma Yun's promotion of new retail that Internet communication is only a way to promote the development of the industry, and it is only a driving force for the development of the industry, thus paving the way for transformation. Currently, many companies have started to develop their own offline events. Isn't the Internet a new type of social e-commerce when it becomes a brick-and-mortar store that focuses on offline transactions?

As a result, brick-and-mortar stores are on the road to moving away from the past, and new life is coming to them! What do you think of social e-commerce?

Regarding the challenges of traditional enterprise e-commerce, in fact, it can be divided into many aspects.

First of all, from the industry aspect, the emergence of new ** is also a challenge for traditional e-commerce, more and more young people pay attention to more new ** of all kinds, and are willing to spend their time to do new **, such as VXGZH, WB, DY, etc., there are more people to do. Traditional e-commerce will be boring and rigid in comparison.

Second, it can be seen from the talent aspect, most of the traditional enterprise e-commerce, including the staff, is very few people who understand e-commerce very well, and if you want to recruit skilled operation talents, you may pay more wages at once, and at the same time the transformation of the funds will also need to spend a lot.

Third, about the peers of traditional enterprise e-commerce, more and more people do e-commerce, and the competitiveness will become greater and greater.

First of all, you must understand the essence of e-commerce, no matter what kind of e-commerce you are, in fact, you sell things, and to say that you buy things. Anyone who has done e-commerce knows that no matter what industry e-commerce is, it is not easy, but there is also a way. I would like to offer my own views on agricultural e-commerce.

The first point: learn to market.

Why put marketing in the first place, many e-commerce friends, always have the source and venue ready, but do not know how to market themselves, in fact, if you want to do good sales, you still have to learn to do a good job in marketing. Customer acquisition, or traffic, is the first and most important step in marketing. Rural brothers must learn to do marketing on the basis of the platform at the same time, and actively expand other marketing paths, now the more popular short ** marketing, you can learn about it, live broadcast on various platforms, publicity tools in various platforms, such as micro headlines.

Wukong Q&A should be learned and utilized.

Second: you have to have a very good sense of this flow. Traffic awareness, e-commerce without traffic, only waiting to close, e-commerce without traffic is a dead end, so how do you expand your traffic, you are spending money to do ranking promotion, this cost is very high, thousands of dollars a month are gone.

If you don't want to spend money, then whether your store has a ranking, and no one knows if you have it, so what should I do at this time? Only through the diversion of the circle of friends, through the diversion of 58.com, through the diversion of Jingdong, through the diversion of Tmall, through the ** network Tmall, through the Pinduoduo down, you can do everything to divert the channel. The more lead flow there is, the higher your closing rate and closing probability.

Third: and most importantly, always understand one point: your store is the core, whether it is all other marketing methods, or traffic promotion, or the advantages of large platforms, they are all serving you, and now there are more and more tools that can be used in this society, don't just be superstitious about which platform, or which tool.

For example: In the past, selling things relied on stalls, but Jack Ma came to rely on e-commerce, what do you rely on now? Relying on various channels, you really don't know which channel will be popular, so only by doing and learning can you seize the opportunity.

In the new era, the e-commerce channels of agricultural products are relatively traditional, such as order agriculture, **, etc., these channels are still built on strong brand potential. The marketing of agricultural products should also be combined with the use of new tools, such as: WeChat, Zi** (today's headlines), Volcano Xiao**, Douyin, crowdfunding bar and other new ** platforms.

The cost of building traditional channels is high, and it requires investment in manpower and financial resources. Therefore, new marketing has become the first choice for many rural entrepreneurs. Case:

Today's headlines' Qiao Woman 9 sisters, Douyin's Lijiang pomegranate brother, etc. With the help of self-building brands, avoid competition with large platforms, and truly embark on a "light" channel road.