Xiaomi s reputation has suffered great losses, how should Tianji.com compensate?

Recently, a flame retardant test has aroused objections from the majority of netizens. Tianji.com conducted an unreasonable test on Xiaomi and Glory's TV,The result is that the back shell of Xiaomi burns and the useless burning of Glory TV。 Due to the unreasonable test, Xiaomi suffered a great reputational loss.

So, how should Tianji compensate for the loss?

One. For the phenomenon of commercial defamation, China's law has a clear way to stop it, and the most important thing is to compensate for losses.

China's Anti-Unfair Competition Law clearly stipulates that if unfair competition causes losses to competitors, the losses shall be compensated. If it is difficult to estimate the losses of the infringed business operator, it shall compensate the unfair competitor for the profits obtained during the period of unfair competition, and make a reasonable compensation to the injured unit. Therefore, Tianji.com has had a reputational impact on Xiaomi and on Xiaomi's sales of products.

Tianji.com should compensate in accordance with the law and should not shirk.

Two. For the commercial defamation of Tianji.com, Tianji.com should be asked to reply to Xiaomi's reputation.

As a Fortune 500 company, Xiaomi's reputation has long been a household name. Many consumers are also looking at Xiaomi's good reputation and choosing Xiaomi's products. However, Tianji.com's slander of Xiaomi has undoubtedly caused Xiaomi to suffer an unprecedented blow.

As a result, a large amount of rice noodles is lost. Therefore, Tianji.com should correctly face its impact on Xiaomi and restore Xiaomi's reputation. Issued a speech to apologize.

Three. Rectify the interior of Tianji Network.

Compensating for losses and restoring reputation are all compensation for Xiaomi. However, China's Criminal Law clearly stipulates that if their commercial reputation is harmed and major losses are caused to others, the person in charge of the unit may be fined in accordance with the provisions of China's Criminal Law and the person directly responsible may be disposed of in accordance with law. Although the internal rectification of Tianji.com has not affected Xiaomi, it has a certain impact on the restoration of Xiaomi's reputation.

Finally, I hope that Xiaomi can help itself recover its reputation through the right method, and I also hope that Tianji.com can correctly recognize its mistakes and then correct them.

Of course, millions of compensation are needed, and such harm is super terrible. can lead to some serious problems, especially affecting someone else's company.

Xiaomi's reputation has suffered greatly, and from a technological point of view, Tianji.com should make good suggestions to Xiaomi, as well as greater investment and positive encouragement.

6month9day,Tianji.com released the disassembly of Xiaomi's unfair TV**,For this kind of commercial defamation information,The most important thing is to compensate for losses,To compensate the victim company for a reasonable loss,And to help the victim Xiaomi company restore its reputation。

Tianji.com should first make a monetary compensation, but also apologize, and then make a statement.

Xiaomi's reputation has suffered great losses, and Tianji.com should compensate Xiaomi for various losses in accordance with relevant regulations, depending on how the court rulings!

There are still many details worth paying attention to in the lawsuit between Xiaomi and the evaluator. LikeEvaluation is the type we often see when we browse some **above**, this type of ** is to take the products that have come out for testing, and then the test blogger will tell you about the advantages and disadvantages of this product, and then give it a score for cost performance. <>

Now there are a lot of evaluation bloggers on the self-** platform, all of whom rely on their own evaluation products to gain the love of fans, and these evaluation bloggers have a high reputation among fans. Once a lot of products are released, these review bloggers will buy them quickly, so once the performance of the product does not meet the standards of the review blogger, the review blogger will give a bad evaluation, so that their fans will basically not buy the product. <>

For example, Xiaomi's lawsuit against the reviewer this time is that the reviewer has misrepresented the tester in the process of testing their products, so this false news has greatly affected the reputation of the product, and the court has ruled that it belongs to the type of commercial defamation. In fact, for these electronic products, the evaluation of bloggers still has a certain impact on their sales, you can find that after an emerging product is put on sale, if everyone generally gives him a better evaluation, these consumers are more assured to buy orders. <>

On the contrary, if many evaluation bloggers say that this product is not good enough, loyal consumers like it but do not dare to start easily, after all, the cost of buying an electronic product is still relatively high, so the impact of evaluation software like this on the product is still very large. And Xiaomi's lawsuit against the evaluator this time is also releasing a signal, that is, the blogger of the evaluation, when evaluating the product, must tell the truth, and do not mix it with his other negative thoughts, so that the evaluation that is not based on the product is very likely to be sued.

The lawsuit is worth paying attention to, that is, for what kind of reasons, and in the evaluation, whether it is because of the quality problem, and it also has some impact on the brand, and there are some problems in it, and then a trend problem in the later market, and the impact it brings, are more worthy of attention.

The most concerned information is, why Xiaomi sued the evaluator, what kind of problems Xiaomi has with the evaluator, what kind of contradictions there are between the two parties, what behaviors the evaluator has, what exactly did the evaluator do, whether these things done by the evaluator have harmed Xiaomi's interests, and whether Xiaomi's interests have been harmed.

Among them, the feedback problems need to be improved, and a lot of faults will be found, and there will be loopholes in the evaluation, and it will also affect the sales in the market.

The court held that the defendant's evaluation of the light transmission hole, the power circuit PCB board, the MOS tube heat sink and the PCB layer were misleading information, which damaged the plaintiff's business reputation and product reputation.

Business reputation, product reputation, etc. business reputation, the evaluator is suspected of causing Xiaomi's reputation among consumers to decline; The reputation of the product, the review of this TV has led to a sharp drop in sales.