The relationship between behavior and cognition, about cognition and behavior

The relationship between cognition and behavior. Cognition acts as a motivation or goal, and the combination of all behaviors is the process of achieving the goal. There is still a distance between them. It all started in a scene where the product collided with the design.

Background: The product is a paid product of the tool class, designed for the product.

Q&A during the design of a one-page detail page.

Product: This page should emphasize and highlight the design of the "pay" button, as for other details about the product, such as introduction, ** description and various advantages of the product and other display information, you can weaken, or directly put a few lines of explanatory text. Make sure the product is online first.

Designer: Since it is a detail page design, of course, it is necessary to focus on displaying the various introductions and advantages of the product to ensure that the content is eye-catching, and at the same time, it is necessary to optimize and ensure visual communication.

In such a scene, the conversation between the two made me think deeply. Asked the design, do you know what exactly is going on in mind on this page? What to focus on? He said that the product was simply a copy of the competition. The main point on this page is "conversion rate."

After listening to it, he became even more energetic and blurted out this sentence: "Since it is the conversion rate, it should focus more on the content introduction."

Because in this way, users can know more details about the product, be more attractive, and make the decision to "pay". His reasons or ideas are not unreasonable, but reading the detailed information of ** and Mao is "fueling" the effect of "conversion" indicators, while the act of clicking the "pay" button can directly produce the result of "conversion". Moreover, for Internet products, the value of ensuring that the product is launched in advance as scheduled, so as to seize the market, may not be able to be offset by simply ensuring the visual effect.

As long as our design connects this perception to user behavior, then our design is reasonable. This detail page design process can be fully compatible with the design content of the prominent button. In other words, if we do a good job of cognition and behavior, then there will be no above conflict, because the two are fundamentally unified.

I think this is probably the gap between cognition and behavior, that is, although the designer realizes that this page is the key to the user's decision to pay or not, he cannot combine this cognition with the design behavior to guide the user to make a "conversion" action. In the page, highlighting the design behavior of "button" is the realization of the goal of "conversion". We always do things by breaking down, step by step, and the mental model is:

Goal: Task, Behavior, Outcome. The implementation model is that between each arrow there is a lot of transformation work, and all sorts of error anomalies.

In other words, there is still a gap between the "mental model" and the "realization model" between cognition and behavior. What we need to do is how to shorten this distance and unify cognition and behavior well, which is equivalent to the establishment of a "performance model", so that it fits the "mental model" as much as possible.

Regarding the relationship between cognition, behavior, and emotion, as psychologists say: "Cognition is the source of emotion, and it is emotion-oriented; Emotions are the source of behavioral activities and are guided by behavioral activities; Emotions are initially gradually separated from cognition, which in turn promotes the development of cognition, and behavioral activities are initially gradually separated from emotions, which in turn promote the development of emotions; Cognitive, emotional, and behavioral activities penetrate and interact with each other, presuppose each other, and develop together. "A mentally healthy person, a person who lives a happy life, is in harmony with his cognition, behavior, and emotions.

If we don't coordinate, there can be problems, and we can lose our sense of happiness. For example, a person who knows that it is wrong to be addicted to online games, but in fact plays them for a long time every day, only to have negative emotions such as guilt and self-blame welling up in his mind every time he plays.

Cognitive, emotional, and behavioral are the three important concepts that make up psychology, and they are inextricably linked, so to speak, interact and influence.

First of all, cognition is a process of perceiving and understanding external environmental conditions and internal self-identity. This process of understanding involves not only people's perception and cognition of things, but also people's perception and cognition of their own bodily functions and inner activities. These perceptions help people build self-identity and beliefs that relate to them, as well as recognize the intentions and thoughts of others.

Secondly, emotions are people's feelings and reactions to events, including agitation, anger, disgust, frustration, fear, and pain. These emotions can affect people's state of mind, influence their thinking and behavior, and are an integral part of the cognitive development process.

Finally, behavior is the words and actions made by human chains under the influence of cognition and emotion, it is people's reaction to external things, and it is also an important indicator of good or bad performance. Behavior can help people find security in their social environment, improve their lives, and find their worth. Shed Sparrow Bend.

In general, cognition, emotion, and behavior are three important concepts in psychology, which are interrelated, can influence and change each other, and play an extremely important role in the development of human psychology.

In the mental health education of college students, the process and definition of people's psychological response in the face of crisis are given as follows:

Cognition refers to the process of people acquiring knowledge or applying knowledge, the process of examining manuscripts or information processing, which is the most basic psychological process of people. It includes sensations, perceptions, memory, thinking, imagination, and language, among others. The human brain receives information input from the outside world, and after the processing of the mind, it is converted into internal mental activities, and then dominates human behavior, which is the process of information processing, that is, the cognitive process.

Emotion is a general term for a series of subjective cognitive experiences, which are psychological and physiological states produced by the synthesis of multiple feelings, thoughts and behaviors. Spike thickness.

Behavior refers to the outward activity that is dominated by the mind and shows the appearance of the town.

Therefore, after a crisis, people often have the following psychological reactions: a: cognitive, b: emotional, and c: behavioral.

There is an example about Daniel. Daniel had the flu and he was very depressed. He was tired of staying at home because the deadline for a job was approaching, and there was an unpaid bill on his shoulders, and he had to stay at home.

As the days passed, Daniel's temper became more and more irritable and depressed, so when Daniel's wife returned home with groceries and a noisy little child (Amy), he was very angry.

When the child ran over and hugged him, he pushed the child away. The child fell to the ground and cried loudly. Although his wife was upset that Daniel had the flu, Zen was still dissatisfied with his approach, and she picked up the crying child and walked out of the room angrily.

Now, Daniel is even more depressed and upset. He sank into a deeper melancholy with self-loathing and resentment.

Cognitive-behavioral**, Daniel's unhealthy mood:

Cognitive-Behavior**, Daniel's Healthy Mood:

If we try to understand Daniel's emotional response in terms of cognitive-behavioral angular enlightenment, we will arrive at the above show.

From this, we can also see that when you encounter something that happens blindly, is it a problem with behavior, or a problem with cognition, or a problem with cognition.

The Qingming Festival is here, the spring flowers are blooming, and many people are ready to go out to play. The question of whether to take a taxi or do a subway made me think. I have always been very thrifty before, and if I can save money, I will save, but then my thinking suddenly changed, I felt that money was for spending, and my behavior style when going out changed a lot.

Today, I rethink it and realize that this is really a matter of cognition. When you want to save, all your thoughts revolve around saving, and when you don't think about money, everything revolves around comfort.

When I wrote this, I suddenly understood why my child kept clamoring for a taxi, and I wondered if my own philosophy had changed and I had developed bad habits for my child. Still racking their brains to think about how to adjust their children's thinking?

In fact, adults and children are the same, but our cognition is different, children show more human nature, and adults have more cognition. Educating children is not necessarily a kind of thinking cognition, debugging appropriate cognitive behaviors on different occasions. For example, if you want to save money, you don't take a taxi, and if you want to be comfortable, you can take a taxi, there is nothing to worry about, and there is no need to rise to the height of personality evaluation.

Linked to the four characteristics of disc, it is necessary to adjust the goal, and it is really important to do a goal. Human contradictions and entanglements are caused by unclear goals and contradictions. In the process of educating children, it is particularly obvious that the children's incomprehension and conflict often stem from the conflict of various ideas, and in the face of various educational concepts, will there often be a feeling of confusion?

The first and most crucial step is to think well and set a goal, and with a clear goal, the subconscious mind will automatically work to accomplish the goal for you.

When I go to the market to buy groceries, I first prepare reusable bags and then carry reusable plastic bags with me. When it was time for the salesperson to weigh her, I would tell her not to use a new bag or try to put it in one bag, and some of the salespeople were very enthusiastic and said, "No, two separate packs, don't squeeze the fruits and vegetables."

Some also insist on using new bags for the convenience of settlement.

I explained: "When I go home, these bags are useless, one is waste, and the other is not environmentally friendly. They are always a little surprised: "Everyone else wants to take a few new bags home, but you are determined to use fewer plastic bags?!" ”

From this, I think about the influence of people's perception on behavior. For example, my perception is that plastic bags and disposable products are white garbage, which causes great harm to the earth.

My behavior: no or less use of plastic bags, reuse as much as possible in plastic bags now, and minimize the use of takeout (because takeout is the most used part of disposables).

If another person perceives that plastic bags are convenient, supermarkets have more free bags, and they can save money. Then the corresponding behavior is: use as many plastic bags as possible, and take more plastic bags.

It can be seen that a person's cognition will determine a person's behavior, and it will also directly trigger a person's emotions.

If Mr. doesn't support you in buying shoes, say tidy up the existing shoes in the shoe closet. You might think that he always stops you from burning your shopping, telling Hail that he doesn't love you enough. You will be very aggrieved and angry; If you think that what Mr. said is reasonable, and that it is for your expenses to be more reasonable, you may love him more.

There is no right or wrong thing in itself, and we act accordingly because of the different ways of interpreting it.

Cognition is important, but changing a person's perception is the hardest. Everyone knows that smoking is harmful, but it is difficult to behave. A friend said that he successfully quit smoking because he had just had a baby daughter, and his father naturally loved her very, very much.

When his wife asked him, "How do you feel about smoking a cigarette and your daughter is also smoking a cigarette across from you?" He said

I burst into tears and ......"From then on, when I saw smoking, I thought of this picture, and I quit smoking completely.

Another friend of mine quit smoking when he went abroad and saw the picture on the cigarette box. For example, on cigarette packs in Malaysia, instead of a very small line written on cigarette packs like ours, "Smoking is harmful to health", but a deformed picture of the consequences of smoking. And the picture is the most likely to trigger human emotions.

Therefore, if we want to change a person's behavior, we need to change the cognition from the root, if we change the cognition, reasoning is often not feasible, we need emotional drive to promote the change of behavior. Cognitive, emotional, and behavioral are the troika that changes an individual.

100 Days of Writing 2nd Round, 26 100.