CEO, marketing director, what do they do

The CEO is accountable to the company's board of directors and is often a member of the board. Have the ultimate authority to execute business management decisions within the company or organization. In smaller companies, the CEO may be both chairman of the board and president, but in large companies these roles are often held by different people, so as to avoid one person having too much role and power in the business, and also to avoid conflicts of interest between the company itself and the company's owners (i.e., shareholders).

The main responsibilities of the CEO are: 1. Make decisions on all major business and operation matters of the company, including the increase or decrease of finance, business direction, business scope, etc.; 2. Participate in the decision-making of the board of directors and implement the resolutions of the board of directors; 3. Preside over the company's daily business activities; Fourth, sign contracts or handle business with external parties; 5. Appointment and dismissal of the company's senior management; 6. Regularly report to the board of directors on the business situation and submit annual reports. Other responsibilities of the CEO can also include establishing, reinforcing or changing the corporate culture, team building, and more.

CMO – Chief Marketing Officer is primarily responsible for positioning marketing ideas in the business; Grasp market opportunities, formulate marketing strategies and implementation plans, and complete the marketing objectives of enterprises; Coordinate the internal and external relations of the enterprise, supervise and control the implementation of the company's marketing strategic plan; Responsible for the construction and motivation of corporate marketing organization.

The CEO is the top executive of a company, that is, the head of the company. The marketing director, who is the chief executive of the marketing department, is accountable.

One is the complete commander-in-chief of the company....One is the general person in charge of the marketing direction....The CEO will focus on marketing, but he must have a view of the company's overall situation, and the director can only focus on marketing and nothing else.

A marketing manager is the one who builds and manages a sales team. The marketing manager should lead the team to complete the sales task and other designated business indicators, organize daily and weekly meetings, interpret daily reports for the team, put forward improvement requirements to standardize sales skills, organize relevant training, and lead and improve the work ability of sales personnel to meet relevant business needs.

Job Responsibilities of a Marketing Manager

First of all, it is necessary to have the ability to formulate sales plans, organize and manage customers, determine the trading conditions of new customers in the grasp of the marketing scope and market status investigation, and establish interpersonal relations with customers, and at the same time collect information on competitors, set sales targets and quotas, and manage scientific and effective business analysis.

The sales manager should measure and manage the customer, and the sales manager should analyze the customer's sales statistics and sales, timely analyze and guide the customer's business, guide the customer's capital operation and credit investigation. It is necessary to be able to provide marketing advice to customers, assist in the setting of customer sales policies, guide and support customer plans, and provide sales promotion guidance to customers from the beginning of pilot surveys.

When the sales manager sells products, he must have certain sales skills, hold technical seminars in a timely manner, teach and learn the basic knowledge of goods and sales, accompany sales and assist in marketing, and do a good job in sales activities.

After-sales service guidance and complaint handling, etc. It is necessary to have relatively professional sales skills, accept orders, contact with the company's internal sales affairs, and conduct sales summaries and reports every day, monthly, and weekly.

Summary. 1.Participate in the formulation of the company's marketing strategy.

According to the company's marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation. 2.Responsible for overall and on-site direction of major public relations and advocacy activities.

3.Regularly review and analyze the marketing environment, objectives, plans and activities, adjust marketing strategies and plans in a timely manner, formulate preventive and corrective measures, and ensure the achievement of marketing objectives and marketing plans. 4.

According to the market and industry conditions, the market of new products will be formulated, and they will be implemented after approval. 5.Responsible for the negotiation and signing of contracts in major markets.

6.Presided over the formulation and revision of the approved working procedures and rules and regulations of the marketing director. 7.

Develop and assist in the implementation of the annual marketing system professional training program. 8.Assist the general manager to establish and adjust the company's marketing organization, market segmentation, establish, expand and adjust the marketing network.

9.Responsible for decomposing the annual work objectives and market budget, and timely adjusting and controlling them according to the actual situation of the market and the company. 10.

Regular and occasional visits to key customers to understand and deal with issues.

Dear, the sales director is mainly for the service of the enterprise to develop short-term and long-term strategic planning and implementation strategy, to organize the successful sale of new and old products.

1.Participate in the formulation of the company's marketing strategy. According to the company's marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation.

2.Responsible for overall and on-site direction of major public relations and advocacy activities. 3.

Regularly review and analyze the marketing environment, objectives, plans and activities, adjust marketing strategies and plans in a timely manner, formulate preventive and corrective measures, and ensure the realization of marketing objectives and marketing plans. 4.According to the market and industry conditions, the market of new and old products will be formulated and implemented after approval.

5.Responsible for the negotiation and signing of contracts in major markets. 6.

Presided over the formulation and revision of the approved working procedures and rules and regulations of the marketing director. 7.Develop and assist in the implementation of the annual marketing system professional training program.

8.Assist the general manager to establish and adjust the company's marketing organization, market segmentation, establish, expand and adjust the marketing network. 9.

Responsible for decomposing the annual work target and market budget, and adjusting and controlling it in a timely manner according to the actual situation of the market and the company. 10.Regular and occasional visits to key customers to understand and deal with issues.

It is the head of the sales department, the planner and implementer who is responsible for the marketing work, and supervises the sales work in an all-round way.

Sales Director Job Responsibilities:

Obey the work arrangement of the general manager and participate in the formulation of the company's marketing strategy. According to the marketing strategy, formulate the company's marketing mix strategy and marketing plan, and organize the implementation after approval.

Responsible for major public relations, the overall and on-site command of ** activities.

Regularly check and analyze the marketing environment, objectives, plans, and business activities, adjust marketing strategies and plans in a timely manner, and formulate preventive and corrective measures to ensure the completion of marketing objectives and marketing plans.

According to the market and the same industry situation, the company's new product market will be formulated and implemented after approval.

Responsible for the negotiation and signing of major marketing contracts.

Preside over the formulation and revision of the working procedures and rules and regulations of the marketing system supervisor, and implement them after approval.

Formulate the annual professional training plan of the marketing system and assist the training department in its implementation.

Assist the general manager to establish and adjust the company's sales organization, and establish, expand and adjust the marketing network in market segments.

Responsible for decomposing and issuing annual work objectives and marketing budgets, and timely adjusting and effective control according to the actual situation of the market and the company.

Visit key customers regularly and irregularly to understand and deal with problems in a timely manner.

On behalf of the company, liaise with the corresponding departments and relevant social groups and institutions.

Sales: refers to the act of providing products or services to a third party in the form of **, leasing or any other means, including related ancillary activities carried out to promote such behavior, such as advertising, **, exhibitions, services and other activities.

In other words: sales refers to the activities to achieve the production results of the enterprise, and it is an activity to serve customers.

What is the difference between a marketing director, a vice president of marketing, and a marketing manager?

Hello! I hope the following can be helpful to you: in order, it should be the director of operations, the director of marketing, the director of sales, and the director of marketing.

The director of operations is responsible for the operation of the entire company, which is equivalent to the general manager or executive vice president; The marketing director is responsible for marketing-related business, such as planning, sales, logistics, etc.; The sales director is responsible for sales-related business, such as the formulation of market plans, market development, personnel training, etc.; The marketing director is responsible for the product layout, display, personnel, policies and other related content, according to the rank to calculate one closer to the market, but the current division of labor in domestic companies is not so, just to give a name, the content that needs to be responsible also depends on the company's arrangement, sometimes it is for mutual restraint or cooperation. Have a great day! Hope mine is helpful to you and can get yours!

If it's convenient, please give it a thumbs up. Thank you very much!