What are the elements of the article? What elements are included in the structure of the article

1. The title of the soft copy.

Self-esteem for advertorial marketing.

You should know that if you want to attract the attention of the majority of users, a novel title is essential, and whether the article is attractive also depends on the title, if the content of the title is too ordinary, even if the content is rich, it will not be able to get a super high amount of reading, so the naming of the title is very important.

2. The content of the advertorial.

The content writing of the advertorial is the core of the whole marketing, if the title is the key to determining whether the user is willing to click to view, then the content is the key to determining whether the user is willing to convert after reading, so we need to introduce the marketing point when writing the content, including the company's culture, products, official **, brand, etc., and in the process of writing the advertorial, we must pay attention to clear and organized, and also figure out the core key points of the content, as well as the direction and viewpoint.

3. Article layout.

Many self-conscious in the development of soft text marketing have ignored the importance of article layout, orderly soft text layout can give people a clear feeling, and can allow users to read to save time and effort, if the layout is not clear to cause readers to be confused, confused thinking, naturally there is no way to achieve the purpose of conversion. Therefore, in order to be able to send to the purpose of advertorial marketing, we must not abandon the article layout, and the basic typesetting format is indispensable.

1. The structure of the article is composed of three elements: the central meaning, the material and the structure, the central meaning is the "soul" of the article, which should be clear and unmistakable, the material is "flesh and blood", it should be rich, and it can reflect the center in a concentrated way, and the structure is the "skeleton" of the article, which is the means of planning the layout of the article, and the method of using materials to reflect the central idea.

2. The basic form of the article structure is vertical, that is, the article level is mainly in the vertical form, in chronological order, in the author's emotional development context, and in the in-depth argument layer by layer; Horizontal, that is, the article level is mainly in horizontal form, in spatial order, and divided into levels by the classification of material properties; Combined, i.e., vertical and horizontal, refers to the form in which the article level is combined vertically and horizontally.

What the subheadings do:

1. Use subheadings to facilitate the organization of many materials into categories, display materials and express themes from multiple aspects or angles, so that the writing is clear.

2. It can attract readers.

3. Let readers have a general understanding of the main content of the article before reading through the full text.

5. Leave a deeper impression after reading the full text.

The basic elements of the article—theme, material, structure, and language—are the main research objects of essay studies, and various previous writing treatises have discussed them in great detail, but the revelation of their conceptual connotations seems to be under-considered, and the definition is not strict. Recently published writings are either old or debatable, albeit with changes.

Many writing treatises do not define "language" and seem to consider it not an important concept. Or think: language is too familiar to people to define it.

In fact, familiar things may not be accurately defined, but if they are not well defined, they are actually only superficially "familiar", and do not grasp the essence of the object.

The question is too broad, what kind of article to write? **？Prose? Discuss**? Screenplay? Document? Fairy tale? Fable? It is good to be clear about the type and content of the article you want to write.

1 Title. Writing from the ** era is different from the traditional paper media, the title and content of the paper media era are bound, and you can read the content after reading the title. Since the times, the title and the content are separated, and if the title is not catchy enough, then the reader will not click to open the content.

After writing an essay, write at least 10 headings and take 1 out of them.

2 Beginning and end.

The beginning and the end are learned in elementary school, and the beginning and end are important. I still remember that the teacher said that the content in the middle can be written nonsense, but the beginning and end must be emphasized.

First impressions matter in interpersonal interactions. The first impression of an article is the beginning and the end, and you have to find a way to draw the reader in as it began.

3 Architecture. The composition of an article is composed of four parts: central idea, material, structure, and logic.

The outside of the article is the overall framework, and the inside is the logical structure.

4 Footage. An article is a combination of material. The best material is your own experience. If not, then the best material is to collect, to gather material for every aspect of what you want to write.

The words of the Internet are all hot words, and the life cycle is very short. The life cycle is very long, and we can only start with the classic books, so that we can enrich our minds and enrich our vocabulary.

1. The four elements of the article are the four elements that make up the article: material, theme, structure, and language.

2. Although the content, genre, and length of articles vary greatly, each specific article cannot lack any element. Among the four elements, the material and subject belong to the content of the article, and the structure and language belong to the form of the article.