How should enterprises do a good job in whole network marketing, and how should they do whole networ

When the majority of small and medium-sized enterprises enter the network marketing, they often follow the trend and blindly follow. In fact, each enterprise has its own industry attributes and enterprise characteristics. Enterprises can't use all marketing methods, and not all marketing methods are suitable for all industries and all enterprises.

Taking local dating ** as an example, it is more appropriate to choose WeChat marketing. Moreover, such WeChat dating activities may save costs compared to other promotion methods. However, if it is a company that sells building materials, it will encounter a bottleneck when using WeChat marketing, and the most important point is that users cannot accept it, and general users will not consult the building materials on WeChat.

Enterprises can only choose the marketing methods suitable for themselves according to the characteristics of their own industry, their own endowment, and the precise positioning of their own products. It's like practicing martial arts. After practicing martial arts, when using it, you should choose the right move according to your own quality, object, and scene.

In the Internet era, many companies have shifted the focus of marketing to online and used network marketing to break the single stagnation of enterprise marketing. However, with the passage of time and the continuous update and iteration of Internet technology, it is becoming more and more difficult for network marketing to achieve good results. In the new environment, enterprise operators need to have a detailed and comprehensive understanding of all-round promotion, that is, "whole network marketing", only by understanding clearly, can we enrich the online marketing promotion mode of the enterprise, carry out the whole network operation and disperse the cavity camp, expand the channel to seize the traffic, and the enterprise can better carry out marketing promotion and improve the purchase and conversion of enterprise products and services.

1. Precise positioning analysisAt present, although most enterprises have transformed into the Internet and used online marketing and promotion to acquire customers, they actually do not know much about the whole network marketing, and they blindly follow the trend in network promotion, and the marketing effect is unsatisfactory. According to the characteristics of their own industry, their own endowment, and the precise positioning of their own products, enterprises choose marketing methods that are suitable for them. It is necessary to analyze specific problems in order to do a good job in network-wide marketing.

Second, there are many ways to choose the whole network marketing, including ** construction, WeChat marketing, Weibo marketing, forum marketing, blog marketing, ** marketing, encyclopedia marketing, word-of-mouth marketing, map marketing, etc. Enterprises do not necessarily need to operate in every way, but can choose the appropriate way to carry out marketing and promotion according to the characteristics of the target group and their own situation. Here's how to market the whole network for small and medium-sized businesses:

1. Search engine marketingSearch engine marketing, which is based on the way users search for information, marketing through keywords, and deliver marketing information to target users, so that enterprises have more opportunities and more possibilities to achieve development. Therefore, enterprises should summarize the keyword layout search engine according to their own business characteristics and the characteristics of the target audience, so that customers can search for keywords and query information, and the company's brand, product and service information can be displayed in front of it. 2. What is Department Marketing?

It is the world's largest Chinese search engine, and the marketing is to rely on its sub-platforms for marketing promotion, such as: Baijiahao, Tieba, Library, Experience, **, etc., they are given high weight and authority, ranking high on the search engine, through the Department of marketing, you can improve the weight and ranking of the enterprise **, increase the opportunity to contact with customers. 3. Advertorial MarketingAdvertorial marketing is to put it bluntly, that is, to write articles with advertising content, which are readable and can arouse readers' interest in reading, and also cleverly implant marketing information, and then put it on various news source platforms.

There are two main advantages of choosing a news platform, one is that the number of readers is large, which can increase the amount of corporate information and improve corporate visibility; The second is the high weight, the stable ranking of the original marketing soft articles released, the target users respond to all calls, and through the third-party reports, it is more authoritative and trusted.

1. Membership marketing is a marketing method based on membership management, in which merchants turn ordinary customers into members, analyze member consumption information, tap customers' follow-up consumption power to absorb lifelong consumption value, and maximize the value of a customer through customer referrals.

2. Relationship marketing. Relationship marketing is to see marketing activities as a process of interaction between a company and consumers, merchants, distributors, competitors, organizations and other public, and its core is to establish and develop a good relationship with these publics.

3. Hunger marketing. Hunger marketing refers to the marketing strategy in which product suppliers deliberately reduce production in order to achieve the control of the relationship between supply and demand, create the "illusion" of short supply, maintain the image of the product, and maintain the high selling price and profit margin of the product.

4. Emotional marketing. Emotional marketing is to take consumers' personal emotional differences and needs as the core of emotional marketing of corporate brand marketing strategy, and achieve the business goals of enterprises through the help of emotional packaging, emotional **, emotional endorsement, emotional word-of-mouth, emotional design and other strategies. Emotional marketing is based on the emotional needs of consumers, arousing and arousing the emotional needs of consumers, inducing consumers' spiritual resonance, and integrating emotions into marketing, so that emotional marketing can win ruthless competition.