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Let's talk about my experience, just like you, we want to make a poster to see the effect, and then design VI if appropriate. At the beginning, I found an advertising agency that was very famous, but it was a ...... that was designed for me by such a companyWell......Call it a semi-finished product, you can't see it at all! Maybe it's because I don't understand design, but I feel like they're just messing around.
Later, a friend introduced me to Tang Cai Huaye Advertising ****, saying that they are very famous in the industry, because they do not do publicity, others do not know much, but as long as they have cooperated with the company, they will continue to cooperate with them. I'm going to give it a try and ask them to design a package first. The results are very gratifying, the working attitude and work efficiency of their employees are very good, the packaging design is also very satisfactory, and the communication and exchange are also very sincere.
If the idea I come up with is not right in terms of design, they will point it out, that is, not blindly according to the customer's preferences. Of course, if I had the right idea, they would not hesitate and thanked me for giving them such good advice.
After that, there is no problem when cooperating with VI design, and the design speed, aesthetics, and relevance have not fallen If you want to do design in the future, whether it is packaging design or album design, you will choose Tang Caihuaye!
Having said so much, I hope it will help you (
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Hebei Jueshi Culture Media.
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There are too many companies to do packaging design, and the standard for judging the quality lies in the cost performance, taking gift box packaging as an example, you should know whether the design of the box is good or not, you can judge from the following points:
1. About the structure of the gift box.
Normally, if the packaging form of the gift box is used, it means that more attention is paid to the form, therefore, in the box structure, the shape of the gift box packaging is mainly stable, and the factors to be considered are coordination, symmetry and balance, size and so on. There are a variety of structures to choose from, including clamshell, drawer, combination, etc.
2. Packaging materials.
In the selection of materials, basically they should be relatively high-end, but we need to remind everyone that when choosing materials, we need to take into account the environmental protection of the materials, and do not choose materials that are harmful to people or nature. If your gift box needs to be mailed for a long time, then you must also consider the firmness of the gift box, and consider various problems that may arise during transportation, such as wear resistance, water resistance, etc.
3. Packing style.
No matter what kind of packaging is needed to be designed according to the target object, in the gift box packaging design, there are many aspects that need to be considered, such as taking into account what kind of group the object of the gift spine is, etc., not only to consider themselves, but also from the perspective of consumers, should use personalized design to attract consumers.
4. The pattern is in line with the design concept.
The meaning expressed by different patterns is also very different, if the customer wants to let the recipient convey a certain feeling, as a packaging gift box design company needs to understand the needs of customers, and then use more warm patterns to design gift box packaging, so that the outer packaging can directly reflect the sincere emotions of the giver.
5. The material of the gift box is environmentally friendly.
If it is a professional gift packaging design company, they will pay special attention to the selection of environmentally friendly materials for design and production, because only when the material is environmentally friendly, the recipient can properly dispose of the packaging gift box, and do not have to worry about polluting the environment because of the packaging gift box. Eco-friendly materials can also be used for other purposes, not only for storage, but also for the protection of the environment.
Gift box packaging design is an art, its existence not only represents the satisfaction of the giver's psychology, but also can do a great deal to promote the development of packaging design and business. The above are some details that need to be paid attention to in the design of packaging gift boxes, I hope it can help you.
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Choosing the right packaging design company is crucial to the sales and brand image of your product. Here are some suggestions from Zhonghui Design to help you choose the packaging design company that best suits your needs
2.Design Team: Understand the background, experience, and skills of the company's design team. Make sure they have the necessary technical and creative abilities and have extensive industry experience.
3.Work display:**The previous works of the design company are displayed, to determine whether they have various styles and types of design cases, and whether these designs are in line with your brand style and needs, you can pay attention to Zhonghui Design.
4.Customer service: Understand the efficiency and quality of the company's communication with customers. Are they easy to contact? Are your special needs and time constraints met?
5.Cost: Understand how and how you will be charged. Compare different companies** and make sure that the company you choose can provide reasonable** and high-quality services.
In conclusion, choosing a good packaging design company requires careful consideration of several aspects. You should choose a company with a good reputation, a good design team and customer service, and a company that can provide reasonable** and high-quality service.
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Your colleague is not right.
VI design and packaging design are graphic design, VI design is not equal to packaging design, VI is the corporate image staring design, including the logo and its application and office part of the call, and packaging design is the packaging of the appearance of the product, including product concept, personality appearance, packaging materials, consumer preferences and other aspects.
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How can VI packaging design be more popular with the public, let's take a look at it together. The basic elements of vi design - logo design logo is divided into two types: corporate logo and product logo. Enterprise logo: The enterprise logo is the logo of the entity engaged in production and business activities.
The product mark is the logo of the product produced by the enterprise, also known as the trademark. The characteristics of the corporate logo are unique and distinctive, and the identification is the primary feature of the corporate logo. The symbolism of spiritual connotation is the essential feature of the corporate logo.
Aesthetic styling is an important feature of the corporate logo. Extensibility in implementation is a necessary feature of the corporate logo, the application range of the logo is extremely extensive, therefore, the logo design should take into account the plane, three-dimensional and different materials on the expression effect. Some logo designs are more aesthetically pleasing.
In life, we always pursue the beauty of the logo.
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Corporate identity system (VI) design: the basic knowledge of VI, the specific components of CIS, the importance of excellent VI to the enterprise, the basic principles of VI design, and the process of VI design.
Packaging design: overview of packaging design, general process of packaging design, packaging design plan, basic components of packaging design, and form of packaging.
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You're just asking about packaging design, and it doesn't have much to do with VI.
Let's talk about your problem with the 3 pictures you have above, 1. The picture on the left, this is the picture of the packaging box, and the surrounding size is more detailed, but such a picture is generally for customers or leaders to see, mainly to see the size and style of the box. But you can also take the printing factory to make white boxes or kraft paper boxes, because with the size, you can directly open the mold.
2. The figure in the middle, the size on this figure is the size of the length, width and height of the box folded into a solid box after it is ready. This has design content, so the picture printing house can be directly printed.
3. The figure on the right, this is the new dialog box in PS, which is to fill in the parameters. Packaging design is done with vector software, such as AI and CDR. Generally, I don't use ps to do it.,Because the text made in ps will be distorted after printing.,And the knife mold can't be done in ps.。
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1-First of all, it must be a vector file when printing, and it must be one to one size (ai,cdr,),Figure 1 indicates the size in order to be more intuitive to know what each size is,So that it is more convenient to work directly,Open jpg can**。
2- It must be drawn in the vector software, one to one, for example, a box surface of 20x30cm, in the software must draw a rectangle of equal size. (Different boxes have different structures.) The size will also be different, so you need to draw according to the actual needs).
3-First of all, the picture of the box must be drawn in the vector software, because the corresponding printing houses use vector software to produce and print, and the docking work will be convenient for everyone. Then, according to the design requirements of the box, for example, there are overly complex design effects on the box, which can be processed in PS and then put into the vector software.
In the 4-vi design, because the final product is equivalent to a picture book, there are some boxes involved, and the picture of the umbrella can be reduced to your layout in equal proportions. As long as the time comes to deliver the source file, the diagram inside is available as a vector file, and the size is indicated.
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VI is a part of the enterprise CIS, and the enterprise CI consists of three aspects. They are MI, BI, VI, and the three aspects are corporate concept identification, behavior recognition and visual identification. VI design manual is based on logo, standard word, standard color, so logo design is the key to VI design, which means that in order to get an excellent corporate VI design manual, you must first get an excellent logo design.
If the logo design is substandard, then the whole VI design, no matter how perfect the VI project looks, then the VI design is undoubtedly a failure. Some people think that with a good logo design, VI design is simple, but it's not. The level of VI design is highly correlated with logo design, and first-class logo designers are also very good at VI design.
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The full name of VI is Visual Identity, that is, the visual design of enterprise VI, which is an important part of the image design of corporate VI. With the development of modernization, industrialization and automation of society, the process of optimizing the combination has been accelerated, its scale has been expanding, the organization has become increasingly complex, the products have been updated rapidly, and the market competition has become more intense. In addition, the rapid expansion of various **, the spread of different channels, the audience is at a loss in the face of a large amount of complicated information.
More than ever, companies need a unified and centralized VI design communication, which makes the recognition of personality and identity important. Businesses can achieve this through VI design. Internally obtain employees' sense of identity, sense of belonging, strengthen corporate cohesion, establish the overall image of the enterprise externally, integrate resources, convey the company's information to the audience in a controlled manner, and continuously strengthen the audience's awareness through visual symbols, so as to obtain recognition.
Some of the world's well-known multinational companies such as Shell of the Netherlands, General Motors of the United States, Coca-Cola, Canon, Sumitomo Bank, etc., without exception, have established a complete set of perfect corporate image recognition system, and they can be invincible in the competition, which is not unrelated to scientific and effective visual communication. In the past 20 years, some domestic enterprises have gradually introduced image recognition systems, the earliest Sun God, Jianlibao, to the later Konka, Skyworth, have also achieved success in practice. Under China's emerging market economy system, if enterprises want to develop in the long run, an effective image recognition system is indispensable, which has also become a runner for enterprises to take off.
Committed to the introduction of enterprise VI design and the design and implementation of VI manual, to help enterprises establish a good corporate image, establish a unified visual management system, improve the internal and external communication system of enterprises, accelerate the benign operation of enterprises, and the success of enterprises is also a platform for the development of Xidong. In line with the concept of thinking about customers, Xidong keeps forging ahead, keeps improving, and makes unremitting efforts for your success. <>
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1. VI design ** corporate image packaging planning is divided into basic elements of the system, including: logo, standard word, standard color, logo and standard word combination. The element system design should start from the business philosophy, cultural characteristics, enterprise scale, product characteristics, corporate publicity, purpose and other elements, in the implementation of the corporate image strategy, according to the specific situation of the enterprise, into the corporate philosophy, and appropriately apply it to the specific cover quiet implementation project.
2. Basic system design: The application of system design is to apply the above basic system elements to all aspects of the enterprise in the actual production and search. 3. Application system design is to carry out unified planning of basic system elements and application parts, so as to unify them into a complete visual communication and transportation system with its own characteristics and style, so as to form a complete set of enterprise identification system. Among them, especially in the design of some application parts and internal guiding elements displayed in corporate publicity, in the overall publicity planning and marketing of enterprise products.
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