Question 031 What are the channels for network marketing promotion?

1) Weibo promotion.

Sina Weibo, Tencent Weibo, Sohu Weibo, NetEase Weibo, People's Daily Weibo, Xinhua Weibo, Hexun Weibo, Phoenix Weibo and other social ** promotion, sharing, commenting, leaving messages, etc.

2) Blog promotion.

Sina Blog, NetEase Blog, Sohu Blog, People's Daily Blog, Xinhuanet Blog, Hexun Blog, Phoenix Blog, Blog Network, China Blog Network, Blog Bus, NetEase Lehu, Xueqiu.com, Douban, Renren Station, etc.

3) Q&A promotion.

4) Library promotion.

Library, Experience, Douding, Daoke Baba, MBA Think Tank, 360doc, Douban, etc.

5) Community forums.

Tianya Forum, Sohu Community, NetEase Forum, Xici Hutong, Xinhua Forum, Sina Community, Xilu Community, Red Net Community, Qiangguo Community, Tom Forum, Maopu Forum, Tieba, etc., focus on expanding community channel resources in agricultural finance.

6) Encyclopedia column.

Encyclopedia, Sogou Encyclopedia, 360 Encyclopedia, Interactive Encyclopedia, Wikipedia, SOSO Encyclopedia, MBA Think Tank.

7) Categorical information.

58.com, Ganji.com, Yellow Pages 88, People.com, List.com, Hurry Up 8, Top Bar, Wanshisso, China Classified Information, Today's Question, Easy Deng, Platform, Lights, Tianya Classification, Qude, Alibaba, Brand Interactive, Jiujiu Information, Bangbang, Keqi, China Supply and Demand Information, Laoke, Chinatown, Beijing Bar, Kuyi Search, Jiujiu City, Classification 168, etc.

Search Engine Marketing, as we often refer to it simply:

Weibo promotion. Weibo promotion is to use Weibo as a promotion platform, and every listener (fan) is a potential marketing object, and every enterprise uses it.

Update your own micro-blog to spread the business to netizens

Product information, establish a good corporate image and product image.

Every day. The updated content can be communicated with everyone, or there are topics that everyone is interested in, so that the purpose of marketing can be achieved, so that.

The way is the newly launched Weibo marketing.

Internet marketing methods.

Friend. form one.

Contact, subscribe to the information they need, merchants by providing the information that users need, promote their own products, so as to achieve peer-to-peer.

The area is carried out by the mobile client in the mobile client of the iPhone or tablet of the Apple system.

Blog marketing. Blog marketing is a tool to carry out online marketing in the form of blog as a web application.

It is used by companies, enterprises or individuals.

This kind of network interactive platform, publish and update enterprises,

Relevant information and information of the company or individual, and pay close attention to it and keep it in a timely manner.

Reply to the relevant questions and inquiries of customers on the platform for enterprises or individuals, and help enterprises or companies zero through a strong blog platform.

Advertorial Marketing. advertorial promotion; As the name suggests, it is the text of a marketing planner or advertising agency of a business as opposed to a hard advertisement.

The case officer is responsible for the writing.

Text ads. Compared with hard advertising, the reason why advertorials are called advertorials lies in one.

Soft. The word, like a needle hidden in the cotton, is collected but not revealed, and the enemy is invisible. By the time you find out that this is an advertorial, you're already cold.

Fell into the well-designed.

Advertorials. Pitfall.

What it pursues is a kind of spring breeze and rain

Moisturizing and silent communication effect.

If. said that hard advertising is a foreign Shaolin kung fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, inside and outside.

Concurrent cultivation is the most powerful marketing tool.

Advertorials should have a certain level of knowledge, language control ability and the language of the times in progress.

Dear, good morning, the methods of marketing and promotion of the network Ludan are: 1. WeChat marketing: At present, WeChat is the largest social app, and it is promoted the most in the circle of friends, which is relatively easy for those who have just set foot in the Internet industry.

QQ, as the instant communication tool with the largest number of users in China, has played a great role in the promotion of the current large-scale promotion work.4. Douyin Kuaishou: Both Kuaishou and Douyin have a large number of user groups that are early and can be accurately targeted in advertising targeting. However, the Kuaishou platform takes the route of civilian life with curiosity, fun, and weirdness as the eye-catching, and the user group is concentrated in the third and fourth tier cities, which is suitable for the promotion of industries that need to penetrate into the third and fourth tier cities.

Douyin users are mostly in first- and second-tier cities, and the traffic system is huge, which is suitable for advertisers with larger budgets, and is also more popular with big brands.

There is also Xiaohongshu promotion: users have strong spending power, and when searching for keywords in beauty and other fields on the mobile app, Xiaohongshu's note content has a high probability of being in the front row, and there is also a special notes section for searching users.

What are the online marketing promotion methods? How to find a suitable product type of line Xiang Travel guess on the promotion method.

1. Search engine marketing: At present, the mainstream search engine platforms are rotten, 360 search, Sogou, Google, Bing, and most companies will choose to do ** ranking or keyword ranking, which actually refers to search engine marketing promotion, in this way to achieve the best accurate publicity and promotion.

2. B2B platform: B2B platform is also a mainstream network marketing promotion channel, divided into free B2B platform and paid B2B platform, which can be selected according to actual requirements.

3. Blog platform: The main advantage of the advertorial is that it is very cost-effective, and the low cost or even zero cost can bring traffic and long duration.

4. E-mail promotion: We can use e-mail to send industry or product information to potential customers, so as to establish trust and trust relationship with users.

5. Marketing promotion: Now the more popular is Xiao**, Douyin, watermelon**, Kuaishou, etc., using ** to do a good job in marketing, the company's brand, the company's corporate culture, and products for a clever marketing, extensive publicity, stronger.

The main channels of network promotion include the following:

Social marketing: Use social platforms to engage and build relationships with content that engages and retains your audience's attention.

Email marketing: Increase customer loyalty and conversions by sending emails to provide valuable information to subscribers.

KOL Influencer Marketing: Collaborate with influencers or opinion leaders to leverage their fan base for product promotion.

These channels can work together to form a comprehensive online promotion strategy to achieve the best results. According to your target audience, budget and industry characteristics, choose the right network promotion channel for promotion.

There are two kinds of SEO and PPC, namely search engine optimization, which is to make the website more user-friendly and search engine by optimizing the structure, high-quality topic content, and rich and valuable relevant external links, so as to obtain the advantage of ranking on the search engine and introduce traffic.

2. E-mail:It is to subscribe to the industry and product information by e-mail to the users who need it, so as to establish a relationship of trust and trust with the user.

3. Instant messaging:4. Viral Marketing:The viral marketing model comes from network marketing, which uses the principle of word-of-mouth among users, and is a marketing method that is carried out spontaneously among users and has low costs.

5、bbs：6. Blog:Blog marketing is the establishment of corporate blogs or personal blogs, which are used for the interaction between enterprises and users and the embodiment of corporate culture.

7. B2B platform:The B2B platform is another important way for enterprises to promote the network in addition to search engine promotion. At present, the more well-known comprehensive B2B platforms include Alibaba, HC, Made in China, Global Sources and so on.

8. Self-promotion:The self-** platform is a good promotion channel. In particular, the recommendation mechanism of the self-leading platform can be said to be a great promotion weapon. If you want to do word-of-mouth operations and expand the audience area, then you should not miss it.

Note: Blogs also belong to self-promotion, because you are asking about network promotion, it should be some network promotion methods that are rented for free, and the paid network marketing is not to be said).

3. Social Network Promotion Law. 4. Promotion Law. 5. Email promotion law.

9. Industry**. 10. Knowledge platform. The above lists several major network promotion channels, and the focus of network marketing is to grasp the changes in the overall trend, based on self-rented blue body products, and display them through various network platforms.

Network marketing is to use the Internet as the main platform, using the existing nature of the platform to do a series of marketing activities to achieve a certain marketing purpose. At present, network marketing promotion is generally understood as the whole network marketing promotion (that is, the abbreviation of the whole network integrated marketing promotion), which is a comprehensive network marketing promotion method through multiple platforms and channels, covering computer and mobile phones.

Since the end of 2006, the expert team led by Mr. Shan Ren has perfectly integrated traditional marketing and network technology to set up the course of "Practical Network Marketing - Network Quick Profit System" in 2006.

Way 1: Self-implementation:

A commonly used method of promoting online advertising is the self-leading way, and the vast majority of the implementation of the self-leading way is carried out by means of the implementation of advertorials, so the quality requirements for the article will be relatively high, such as Baijia, Toutiao, Sohu public channels, etc., which can improve the reputation of the product very well.

Way 2: Find out how to implement it:

It is one of the search engines of the main stream, and the scale of users used is huge, so the web page search method is also one of the commonly used ways for enterprises to promote online advertising. On the one hand, enterprises can use the method of finding and promoting to quickly obtain the best keyword rankings, and they can also use the method of finding love to buy on the web page to display their products on the homepage.

Way 3: Self-** Advertising:

Self-advertising is also a commonly used implementation method for enterprises to implement online advertising. The banners, pop-up dialogs, banners, etc., on the major comprehensive **, webcast channels, industry portals, etc., can be carried out in advertising, and if the content of the self-advertising can be combined with the content of the **, then the effect will be more.

The popularity of short** apps has also become one of the important ways for enterprises to promote online advertising. **Interesting, planning and conception, so that users are more concerned about the content, although a period of time will not bring significant effects to the company's product sales, but the improvement of product reputation is indeed very useful.

The professional department of the business is responsible for the construction, platform optimization, keyword click promotion, paid promotion, print promotion, implicit promotion, network promotion, brand promotion and so on.

In the marketing activities, through the form and technique of news, multi-angle and multi-level interpretation of corporate culture, brand connotation, product mechanism, benefit commitment, dissemination of industry information, leading consumer fashion, guiding purchase decisions.

This model is very conducive to guiding market consumption, in addition, the news network also effectively uses the means of communication of news reports to create the best communication effect, which can enhance the first rate of the corporate brand in the short term, enhance the popularity of the product, and shape the reputation and credibility of the brand.

Marketing and promotion are also related, like many small and medium-sized enterprises or individual sellers, marketing to promote the promotion, that is, they do not know how to promote, first according to the offline conventions to do down-to-earth, first win contacts, win popularity, with word-of-mouth to promote, so that they unconsciously do their own marketing promotion.

Network marketing promotion is also divided into, regional promotion, timeliness promotion, lasting promotion and comprehensive promotion. For network marketing promotion, comprehensive marketing wins.

The channels of network marketing mainly include the following:

1. Search bidding promotion, promote business by purchasing keyword advertising from search engines, and search engines that can buy keyword advertising include Baidu, Google, 360, Sogou, Tencent and other mainstream search engines. Regardless of which search engine your target customers will use to search for keywords, they will be able to see our ads.

2. Network alliance bidding promotion, through the purchase of text or ** advertising space from the network alliance platform to promote business, the mainstream network alliance advertising platform includes Baidu network alliance, NetEase network alliance, Sina intelligent investment, Sogou network alliance, Tencent situation advertising, etc. Network alliance advertising can achieve tracking and display of target customers and maximize customer conversion.

3. SEO promotion, that is, through technical means such as structural optimization, keyword layout, article update, and external link building, to achieve its own snapshot ranking. The high level of SEO is the whole site ranking, that is, a large number of keywords can be ranked in search engines, bringing a lot of traffic.

4. Promote by force, that is, by publishing business information on a third-party platform and borrowing a good ranking of third-party platforms in search engines, business information can be quickly ranked on the home page of search engines and business consulting will be brought to the first page.

5. Email promotion, through the collection of accurate customer lists, **** email promotion.

7. Weibo promotion, through Weibo plus fans, Weibo ** way of promotion.

Of course, there are many network marketing promotion methods, all of which should be based on the current business status and competition of the enterprise, and form a comprehensive strategy of enterprise network integrated marketing.