How to use small programs to attract traffic

The ranking of the Mini Program is related to the name, description, online time, user visits, and the overall quality of the Mini Program, and the name of the Mini Program is unique. According to the user's search habits and product characteristics, register as many Mini Program names as possible to make the Mini Program rank higher and more likely to be searched by users. All we have to do is:

Optimized the introduction and content of the Mini Program.

If you lack big data to assist in analyzing and selecting accurate keywords, it is better to try to collect big data yourself. It is to make more small programs (each enterprise entity can apply for 50 small programs) to form a dominant screen, use some keywords that can be thought of at present, and use the actual online effect to build its own keyword big data.

2. Nearby applets.

Nearby Mini Programs are displayed in Nearby Mini Programs, and the Mini Programs will be automatically displayed to WeChat users within 5km of the surrounding area, and all eligible Mini Programs can be free in the nearby Mini Programs**. If there are 10 branches or 10 branches, you can locate 10 5 kilometers.

3. Share with friends.

At present, the Mini Program does only support sharing with friends and groups. There may also be a lot of people who play by constantly sending them to the group, or trying to pull many groups and then send the Mini Program to the group, and use this method to promote the Mini Program, which may be stupid, but it must have some effect.

Associate your applet with a service account or subscription account, and then promote it through the old promotion method, which everyone is familiar with, how to guide users in the article, and so on.

Now there are many mini programs that are promoted through this way of binding recommendations. For example, in the form of inserting a mini program in the *** article *** or a small program card, users can directly enter the mini program by scanning the code or clicking on it, which is indeed a more effective solution at present, especially online.

Custom menus and data pages can be associated with Mini Programs at the same time. Not only does it increase the entrance of the Mini Program and increase the usage rate of the Mini Program, but it can also choose to notify all fans at the same time to activate the first wave of experience users of the Mini Program.

5. Offline***.

This is a direct channel to attract new people, for example, if you order food, you can directly enter the mini program by scanning it. If you can lay a lot of new ones, this is a very powerful channel to attract new customers.

Now, for example, like Mobike, Mini Program users are swept over with "Scan", and if you spread your own *** to many places, you can get a lot of new users in this way.

6.Community sharing.

Community sharing is one of the ways for Mini Programs to quickly get traffic, and as long as a user shares the Mini Program to a WeChat group, group members will be able to see 10 chat Mini Programs on the WeChat group chat information page in the future.

Like the search personality of most apps, users can enter the Mini Program interface by searching for the name of the Mini Program. The current search channels are: the search box at the top of the chat, the search box in the entry of the applet in the [Discover] column, the search box of [Add Friends], and the [Search] page.

1. Carry out local drainage through multiple store mini programs for ** mini programs. **There are stores in **open near the store positioning and drainage. Or locates multiple stores in one city or multiple cities.

2. After the applet is paid, it will be linked***. For example, a product is linked to the circle of friends, and a friend places an order to buy after seeing it, and it happens that he did not pay attention to it before, then there will be a prompt to guide the attention on the page where the payment is completed.

There are many ways to promote micro-business, among which the interest drives a hundred trials, the so-called benefit, that is, sharing to make money or inviting prizes, this is not the unique growth method of small programs, almost any product has such a communication mechanism, which can be said to be the standard configuration of Internet products. It's easy to get started quickly, after all, no one is going to have trouble with money.

Like the mini program named "Step Count", the product name shows the intention, that is, to let you make money, and the design of its product functions also reflects the making money to the fullest.

For example, daily check-in reminds friends to invite friends to get sports coins; Get red envelopes every day, get red envelopes yourself and invite friends to open red envelopes; Wheel of Fortune, Invite Friends to Earn Money after Winning the Lottery, and more. Almost everywhere you are reminded, "Hurry up and invite friends, make money together, what are you waiting for".

In addition to the sports-themed money-making applets, there are also Q&A-themed mini-programs, which are basically the same number of ways, but there are not so many entrances to remind you to make money.

For example, Q&A applets, users can earn gold coins by asking questions, inviting friends, etc., 1 gold coin is 1 cent, and can be withdrawn, up to 5 yuan each time.

It's such a simple way to "make money", the author and his friends have joined the "money-making army", sharing small programs in various groups and circle of friends, it is said that some college students have earned a month's food expenses, of course, the author is not so lucky, only enough to buy a bottle of water.

Micro-businesses generally rely on advertising and marketing in the circle of friends, and the threshold is very low, but now this form is basically more disgusted, and everyone doesn't want their circle of friends to be full of advertisements that can't be seen. Or some micro-stores choose to use micro-stores, but as we all know, the interface and operation experience of micro-stores are too poor, which is actually very unfavorable for promotion and operation.

Therefore, micro-business is basically based on the marketing and marketing of the entire WeChat ecosystem, but there is basically no breakthrough in the first two ways, and now the small program that is in the wind is just a better WeChat ecological entry point, the operation of the small program is simple, ready to go, and the user experience is good. And there are many open entrances, and now the functions are getting more and more perfect, in fact, if you want to transform, you can try it, because after all, the cost is not as expensive as the app, I heard that the online e-commerce applet is a few thousand smaller, and the overall is also based on the WeChat ecology, which is more convenient for operation and promotion.

Hope it helps with your question.

The drainage method of the Mini Program is as follows:

1. Combined with offline store drainage:

Many traditional brick-and-mortar retail enterprises still retain their original stores after the transformation of new retail, and the product transaction model in the new retail era just needs the experience of offline stores to further gain the trust of consumers and achieve product transactions. It solves the problem of customer trust and can improve the repurchase rate of consumers to a certain extent.

2. Content marketing drainage:

Content marketing drainage requires merchants to plan relevant content about Mini Programs**, and then on major traffic platforms**. The leads for any product are scattered in the beginning and require specific content and methods to be marketed. Content marketing drainage can be **, **, or even live streaming.

3. Rebate marketing drainage

Publish promotion tasks to consumers and promoters, so that they can become distributors of micro-**. Distributors who successfully share products to form new transactions, or develop new distributors, can get commission rewards, which is also one of the main promotion methods today.

4. Marketing tool drainage:

Mini programs** can be customized with many marketing tools, and can be used to receive coupons, **, red envelopes, member sign-ins, etc., to enhance consumers' sense of participation.

WeChat search supports fuzzy keyword matching, so custom keywords will also affect the ranking of Mini Programs. In the background promotion module of the Mini Program, up to 10 keywords can be configured. When setting keywords.

It can be achieved through the community, and often send a little red envelope in the community to gather popularity.

I have compiled a list of learning resources for you to improve your personal knowledge, including the very popular short**live broadcast operation in the past two years, drainage from major channels, **editing and audiobooks and other resources, each sub-category is a different category, and you can switch what you need. In the future, we will continue to gather more excellent learning resources for everyone to exchange and share learning

Private domain operation learning is updated in real time.

Give the customer a voucher and send the task later. If you buy three items, you will get a 30 yuan voucher. Spend money to buy 128 and get 50 off, etc. Hope, thank you.

1. Write an article.

You must know that attracting fans, whether online or offline, is definitely a powerful one, whether it is print media or media, whether it is doing ** or writing articles. Generally, as long as there is a clear theme in writing an article, the central idea is very clear, and the audience must be accurate. Having a timely and effective interaction with fans through messages is conducive to increasing the number of your own fans.

By sharing dry goods, this is actually a way to drain traffic. All kinds of dry goods and experience experiences about products on the Internet, and then made a ppt, and the record ** is to present the content in your own language.

3. Use the Q&A platform to attract traffic.

The better Q&A platforms include Know, Sogou Q&A, Tianya Q&A, etc., where the webmaster can set up questions by himself, let others come, and then reply to form a discussion, and even take the form of self-questioning and self-answering, through which he can attract attention.

Search engine drainage mainly refers to SEO and SEM, which can be promoted online to improve the rate, so that more users can see and enter the website for browsing.