Excellent case sharing of tourism product distribution applets

Mini Program DistributionMini Programs currently have templates, and you can also choose to customize development.

The first type is an online company that mainly sells templates.

The advantages are: **low, between a few thousand yuan and 10,000 yuan, convenient, and able to go online quickly;

The disadvantage is: the modification function is troublesome, here you need to avoid the low price trap, don't find out in the end that the template modification function costs more money than buying a template. And it is not independent, a template is sold to many businesses, the template is not used permanently, and an annual fee is generally paid every year.

The second is the mainstream way, which is a custom-developed network company.

The advantages are: unique, customized for your business or store, the function you determine, the requirements you determine, the later modification of bugs is convenient, it is also very convenient to change things, and the most important thing is the permanent right to use!!

The disadvantage is: relatively high! The basic cost of the customized version ranges from tens of thousands of yuan to hundreds of thousands! But there is a reason why it is expensive, after all, the function is more comprehensive.

For the development of the current travel distribution product applet is very simple, because there are now many development companies can do this, for users, just choose a reliable, development strength of the development company, the following may wish to refer to the following points:

1. Look at whether the company has an official **, if an Internet company does not even have **, then it is conceivable that the possibility of a leather bag company will be greater.

2. Search for whether the developer has negative news, if the search appears keywords such as: **, deception and other related words or directly in the search results negative news, then the company should choose carefully.

3. Inquire about the company's reputation in the industry, and find some companies that have cooperated with the company to inquire about the situation. Generally speaking, this evaluation is real, and it is difficult to deceive.

4. Look at its case, if a company does not even have a case of software development, either it is a new company that has just been established or the company has just started to do this piece of business, no matter which one it is, it means that the company has insufficient project experience and is difficult to evaluate its strength, so it is necessary to choose carefully at this time.

The second half of the Internet is in the mobile field, and Mini Programs are the main force in the mobile field. The Mini Program was born on the basis of WeChat's huge traffic platform, and will also provide a new channel for enterprises to expand customers.

Social play effectively reaches users.

With the advantage of mobile Internet, brands and services can be delivered directly to customers with the least and shortest circulation links, and mobile applications will be found in the easiest way to approach and influence customers.

The biggest attraction of mini programs for travel agencies is that the low-frequency used travel software can be attached to the high-frequency used WeChat, so as to grasp the entrance of tourist source traffic. There are many entrances to Mini Programs, and with the increasing length of time people using WeChat, the stickiness is extremely high, which naturally drives user traffic.

Increase user motivation and brand promotion.

The Mini Program helps enterprises build an online independent direct sales platform, and launches a variety of new e-commerce marketing methods such as route grouping, seckill travel items, travel coupons, multi-person bargaining, membership system, and sharing distribution rewards.

Using the trust and endorsement between friends, focusing on social interaction and sharing marketing, through friend recommendation, group sharing, content promotion, community marketing and other forms, it can effectively attract new users and increase user stickiness, forming a virtuous circle of "sharing-shopping-precipitation-sharing". In order to achieve rapid fission communication, it not only reduces the cost of promotion, but also increases user enthusiasm and brand promotion.

Improve the user experience of purchasing services.

Travel agency is an offline service-based industry, affected by the mobile Internet and the best tourism enterprises, online direct supply and demand transactions, first consulting services are blocked, information asymmetry, coverage of small customer groups, people's living habits and other problems are prominent.

As a bridge between online and offline links, mini programs can effectively attract traffic from offline bridges, convert them into online drainage purchases, and then land on offline tourism services, forming a closed mode of consumption integration.

It can also greatly improve the quality of travel booking services, enrich consumption and payment scenarios, bring tourists a more convenient and efficient travel experience, and at the same time use online to activate offline and increase the business revenue of travel agencies.

Help enterprises improve marketing efficiency.

All customers, resources, transactions, and financial data are directly entered into the background travel agency management system for unified management, and tourist preference analysis can effectively help travel agencies understand the changes in consumer demand in a timely manner, and may interact with potential tourists in a timely manner, so as to attract new customers - precipitation - conversion, achieve precision marketing, and provide a strong data basis for targeted sales of products and services.

In a more scientific, data-based, and accurate way, we will make all-round overall improvements, and finally form a set of operation systems that are most suitable and in line with tourism enterprises, so that online and offline can be better linked and user service experience can be better improved.

The promotion of tourism product distribution applets can be carried out online and offline, such as:

Online: 1. Nearby mini program entrance.

The promotion of the nearby Mini Program based on the location of the LBS store will naturally bring visits and effective customers to the store.

3. Long press the identification applet *** to enter.

4. The parameters of the applet can be used for online operation and dissemination in the form of points-treasure posters.

6. Advertorial promotion from the ** platform.

7. Sharing.

2. Promotion of circular applet code.

4. Stores, promotional posters, advertising columns with small programs.

5. Offline code scanning and ground pushing.

This depends on what kind of crack development method is used, as well as the functions to be realized;

First of all, the development method, one is customized development, but this kind of development is high, ranging from tens of thousands or even hundreds of thousands, and the development cycle is longer; The other is the development of third-party platforms, which is low, and can be developed according to thousands of functions, but the main thing is that the development cycle is short, and it can be put into operation in about a week.

Therefore, you can choose the development method according to your own situation. How much does it cost to develop a travel applet, the ** from the applet is related to the function to be achieved by the applet, and there are 2 types of applets on the market:

One is personalized design, which is provided by customers with demand and functional design drawings, and then the small program development team develops on demand, which generally takes a long time to develop, invests a lot of energy, and is also relatively expensive, generally starting from tens of thousands.

The other is based on the industry template, and the development team has developed a relatively complete mini program according to the characteristics of the industry. Xunjing customers customize their own mini programs according to the framework. This one is cheaper, ranging from 3000-8000.

At the same time, it can also meet the needs of most people.